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Tag: Illumiti

The Realities of Big Data for B2B: Optimism and declarations of failure

Big Data, Technology April 14, 2016April 19, 2016 Samson Okalow

In part one of this investigation, we reviewed the facts about how Big Data demands upfront expenditure for potentially mixed results. There remain, though, many voices on the side of optimism. “What you’re going to see over time is that prices are going to go down as competition increases for data markets,” says David Johnson, […]

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