Investigating social media’s spam-bot problem

Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]

Women in B2B: Overcoming entrepreneurial challenges with Mandy Gilbert

This is the third instalment of our new profile series on B2Bnn: Women in B2B, sponsored by SqueezeCMM. With these profiles, you’ll learn about the careers and business goals of inspiring female leaders in the B2B industry.  A recent study by Dell reports that Canada ranks second in the world among the best places for women entrepreneurs to […]

Inside the future of payroll technology

If there’s one way to inadvertently drive your business into the ground it’s by making mistakes on how you pay people—or by failing to pay them at all. That’s why the most mission critical component for any business’ back end is arguably its payroll operation. Like so many other business operations, technology has become an indispensable part of […]