Tabitha Creighton, CEO of Seattle-based InvestNextDoor, traces her tech roots all the way back to the heady days of Netscape Gold. It’s a history the Toronto-born professional not only survived—for those who recall the unpleasant way in which Dotcom 1.0 ended—but which she leveraged into a gig at Microsoft’s Canadian HQ and now a venture […]
In part one of this investigation, we reviewed the facts about how Big Data demands upfront expenditure for potentially mixed results. There remain, though, many voices on the side of optimism. “What you’re going to see over time is that prices are going to go down as competition increases for data markets,” says David Johnson, […]
Big Data is a tool most people immediately associate with the B2C channel, rather than B2B. That might be because, in the former, there are tens or hundreds of millions of customers and an exponentially larger set of data points. And that association would be wrong, according to a sampling of observers and practitioners. Lang […]
Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]
This is the third instalment of our new profile series on B2Bnn: Women in B2B, sponsored by SqueezeCMM. With these profiles, you’ll learn about the careers and business goals of inspiring female leaders in the B2B industry. A recent study by Dell reports that Canada ranks second in the world among the best places for women entrepreneurs to […]
If there’s one way to inadvertently drive your business into the ground it’s by making mistakes on how you pay people—or by failing to pay them at all. That’s why the most mission critical component for any business’ back end is arguably its payroll operation. Like so many other business operations, technology has become an indispensable part of […]
Few jobs today typify the “knowledge economy” as does the role of a data analytics professional. At a minimum, she’s got strong math skills, is familiar with a programming language or two and is able to divine the business or marketing value of disparate collections of raw data (with the help, of course, of some […]
