Intercom CSO Des Traynor

Intercom CSO wants to get the message out that retention is the new conversion in SaaS

It was probably the most important slide in Intercom exec Des Traynor’s presentation, and also the most memorable — probably because it had all the most popular marketing tactics pointing to a giant Poop emoji. The chief strategy officer at customer messaging platform Intercom was trying to make a critical point to the many other […]

Effective B2B Marketing: Everything you’ve wanted to know about B2B traction

Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]