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Tag: ITSMA

RollWorks account-based retargeting

RollWorks launches account-based retargeting service to assist ABM initiatives

Account-Based Marketing, Latest B2B News, Paid media, Top News December 19, 2018December 18, 2018 Shane Schick

Digital advertising specialist RollWorks has launched what it describes as an account-based retargeting service that will help firms that are still new to account-based marketing map their online traffic to disparate members of B2B buying committees. Based in San Francisco, RollWorks offers a software-as-a-service (SaaS) tool to manage both display and social media advertising and […]

2018 ABM Benchmark Study ITSMA Demandbase

ABM benchmark study shows 77% of B2B marketers have high hopes in targeting key accounts

Account-Based Marketing, Latest B2B News, MarTech, Top News November 29, 2018November 28, 2018 Shane Schick

With more than three quarters of B2B marketers citing success with account based marketing in an ABM benchmark study from ITSMA and DemandBase, the focus now is on blending strategies with different approaches and overcoming data and reporting challenges. ABM programs now account for 28 per cent of overall marketing budgets, according to the 2018 […]

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