Social listening has undergone enormous evolution. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from early warning systems on public issues to identifying customer trends and […]
Tag: Little Bird
The 2016 B2BNN Top Influencers in Social Intelligence
Social listening has undergone enormous evolution since Radian6 first burst on the scene out of NewBrunswick. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from […]