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Tag: Natalie Nathanson

B2B Content Strategy: Advice from Natalie Nathanson

Content Marketing, Latest B2B News, Leadership July 3, 2015 Chris Riddell

Every company needs a strong content strategy to get the most out of its sales and marketing team. Good content delivered effectively generates leads, but what does it take to create an effective strategy? Natalie Nathanson, president of B2B tech marketing agency Magnetude Consulting, shared some of her content strategy secrets on LinkedIn recently. We […]

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