The problem with B2B customer service and what needs to be done about it

Managing client problems is increasingly a high-priority responsibility, and B2B companies are worse at it on average than B2C companies, according to a new Gallup Research study. Customer engagement and retention must be handled on a case-by-case basis in the B2B space, but it is still entirely possible to have a high problem-resolution rate if the right […]

The B2Bnn primer on affiliate marketing

Affiliate programs have been around since the 1990s, and the reason they’ve stuck around this long is because they’re effective. Affiliate marketing has always worked well in the B2C world, but for B2B companies there are challenges. When done right, it can still provide a healthy additional revenue stream. Affiliate marketing is worth considering, but first […]