More and more companies are adopting SaaS programs in place of on-site systems. There are a number of enticing advantages to making the switch. The International Data Corporation (IDC) projects a prodigious growth rate in the SaaS industry into 2019. The global SaaS market reached $48.8 billion in 2014 representing 24.4% growth over the previous […]
Lead generation in B2B is different than in B2C. Some methods work better than others and with the effective methods there are certain techniques to employ so you’ll see the best results. Email marketing, content marketing, and social media marketing are the most commonly used lead generation methods in B2B. But what should you know […]
When Salesforce released its State of Marketing report, there were some numbers in there that didn’t bode well for B2B marketers. The good news is that 66 per cent of companies have a dedicated social media team, but the bad news is that roughly half of them aren’t regularly active on social media and just […]
Newswire services have changed with the addition of social media, and one major acquisition has shook up the space, thanks to Cision. Recently the media analytics company announced that it is merging with PR Newswire in a deal valued at $841 million. The deal still has to go through a round of approvals, but it […]
Content marketing is essential for almost any business these days, but marketing teams have to be smart with how they organize their campaigns, starting with that integral first planning session. Inefficiency comes with a heavy price tag. A recent study done by Gleanster in partnership with Kapost found that in the US B2B companies spend […]
Marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics. It has been around for around 40 years, but now the technology is getting more mature today and companies have access to more data than ever […]
Managing client problems is increasingly a high-priority responsibility, and B2B companies are worse at it on average than B2C companies, according to a new Gallup Research study. Customer engagement and retention must be handled on a case-by-case basis in the B2B space, but it is still entirely possible to have a high problem-resolution rate if the right […]
After you read our primer on WhatsApp, the hugely popular communications app, you may have seen how it would be ideal for the B2B space. And now there is further evidence to that app-lication. To recap, WhatsApp was bought by Facebook in October 2014 for $19 billion. It’s also widely used in South Asia and South […]
The rapid pace of technological advancement puts businesses in a time of unprecedented change, and the only way to stay on top is change with it. In this week’s installment of Podcast Recappers, that’s exactly what Andy Lark talks about in Xero Hour episode 18, which is available for free on iTunes. Andy Lark is […]
The role of the CMO is becoming more important and their focus is shifting towards enhancing the customer experience across the entire buyer’s journey, according to a new study by The CMO Club. CMOs are also starting to allocate funds towards all stages of the buyer’s journey, rather than just on acquisition which is what was […]
Innovation Studio, Content Solutions, and various Time verticals are being bundled into into one entity, B2Bnn recently learned. The new agency will set up shop in Time’s Brooklyn satellite office and will be headed up by EVP of global advertising sales, Mark Ford. The Drive, a car-themed website, will be the first vertical serviced by […]
Netflix is well on its way to replacing traditional TV and there are valuable lessons for B2B marketers in how Netflix operates. A new infographic put together by LookbookHQ (below this post) gives us the hard numbers and a step-by-step breakdown on what we need to know. Netflix launched in 1997, so it isn’t what […]
In the mind of podcaster and startup guru Saul Colt, marketing is much like a game of Risk. In his June 2015 keynote speech at Xerocon Denver he explained what he calls “Saul Colt’s Marketing Risk,” and you can listen to the entire 90 minute speech in episode 17 of Xero Hour on iTunes. The […]
The top 100 U.S. B2B advertisers are spending on advertising at an unprecedented rate, according to an Ad Age Datacenter analysis. From 2013 to 2014, total spending went from $4.75 billion to $4.79 billion representing a 0.9 percent rise, and the distribution of where the money is going has shifted as well. TV spending increased […]
Affiliate programs have been around since the 1990s, and the reason they’ve stuck around this long is because they’re effective. Affiliate marketing has always worked well in the B2C world, but for B2B companies there are challenges. When done right, it can still provide a healthy additional revenue stream. Affiliate marketing is worth considering, but first […]
The B2B world is often dominated by men, but women are starting to excel in this arena and take the reins at high-level positions. Still, there is much work to be done. In a Google Talks presentation last year, Susan Packard took the stage to tell us about how women can become major players in business. […]
Automation is transforming the IT sector, and a new study by Tech Pro Research called “The Future of IT Jobs: How to Beat the Machines” shows the scale of this evolution. The June 2015 study surveyed 353 respondents in the IT field asking them about where, why, and how they’re automating business process in their companies. The […]
At the start of Xero Hour episode 15, co-host Saul Colt jokes that he’s run out of guests to interview for the show because everyone is either busy or not answering his calls these days. In this installment of the show has no recourse but to interview his co-host, Bob Knorpp. Such a move works […]
While many Canadians are becoming ever more comfortable with sharing their information online, some might still balk at the idea of putting it all out there. B2B firms interested in collecting information on clients would be wise to pay attention to new research on this challenge. According to a new study by the Canadian Council […]
Every company needs a strong content strategy to get the most out of its sales and marketing team. Good content delivered effectively generates leads, but what does it take to create an effective strategy? Natalie Nathanson, president of B2B tech marketing agency Magnetude Consulting, shared some of her content strategy secrets on LinkedIn recently. We […]
