“I had this siloed-off experience. I wasn’t engaging with them . . . there wasn’t empirical data. (Social media) has expanded my idea of storytelling and the ability to reach a larger, but more specific audience.” The comments above were not made by one of the many B2B CMOs attending Adobe Summit in Las Vegas […]
Most B2B TV commercials tend to focus on the amazing things customers are doing with the advertiser’s product, but a recent spot from Smartsheet puts the spotlight on the holdouts instead. In “Work Different,” the SaaS-based provider of project management and collaboration tools boasts that 96 per cent of the Fortune 500 use its product. […]
As Microsoft’s chief data scientist, Ozge Yeloglu’s job is not to develop specific products but simply help further customer success with tools like artificial intelligence. There are some occasions, however, when she just has to say no. Speaking at last week’s Elevate Tech Fest in Toronto, Yeloglu — who works for the software giant’s Canadian […]
Lots of teams come to work and Slack off. Other come for the Hangouts. Google has never quite managed to replicate its search engine success in social media, despite years of effort around Google Plus. As it continues to put more attention on business users with its G-Suite of Docs, Calendar and other tools, the recent addition […]
