Chief product officers from Box, Zoom, Slack and PagerDuty share their ‘best of breed’ best practices

There are some people who don’t really understand the term “best of breed,” but in the case of one customer, all it took was a botched video call for Jeetu Patel to educate them. The chief product officer at Box recalled the incident during a panel discussion with his peers ahead of BoxWorks, the company’s […]

Growth Marketing B2B SaaS

Allocadia, TouchBistro and PagerDuty execs offer growth marketing tactics to acquire and retain customers

Toan Dinh knows better than to use his own phone to make the calls. That would be too obvious, and risky. Instead, the CMO for Demand Generation at point-of-sale software maker TouchBistro uses someone else’s device to cold call his competitors — calls in which he walks through a specific list of questions based on […]