The sun has been out, long weekends have called us away and the kids have wanted attention (for reasons other than Pokemon Go). While all of us have been taking it easy, or playing Pokemon Go, the B2B sector has remained busy. Here are a few stories (besides the reminders that gamification is still “at […]
According to a Mckinsey report, email is 40 times more effective at acquiring and engaging subscribers than Facebook and Twitter. While this might be true, it does not account for the number of inactive customers who continue to receive emails while open and click rates are depreciating. Email might be a cheaper way to make sales, […]
