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Tag: PQL

PQL

Why the PQL is the SaaS Industry’s Best Kept Secret

B2B Marketing News, Latest B2B News, Sales, Top News October 13, 2017October 10, 2017 Claire Suellentrop

Sales and marketing teams know the pain all too well: marketing, tasked with hitting an ambitious MQL quota, tries anything and everything to get leads in the door. And when it’s time for sales teams to step in and nurture those leads to close…only a fraction of them have any true interest in the product. […]

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