SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Verint Foresee VOC

Verint CMO offers vision for the ‘voice of the customer’ market following Foresee acquisition

The acquisition of Foresee will allow Verint to extend its capabilities in offering voice of the customer (VOC) technology from its traditional foothold in areas like contact centres to a wide range of digital channels, according to its CMO. Melville, NY-based Verint announced its decision to acquire Foresee, based in Ann Arbor, Mich, on Monday. […]

SurveyMonkey Zander Lurie

SurveyMonkey CEO Zander Lurie answers questions about enterprise opportunities and post-IPO competition

It’s probably the one question SurveyMonkey CEO Zander Lurie doesn’t need his own product to answer: when he asks customers about their potential interest in a more collaborative, team-oriented version of the firm’s software, the reply is almost always the same. “They’ll say, ‘Wow, I didn’t realize you had that,” Lurie told B2B Network, speaking […]