DemandBase on Thursday will announce a move to further assist marketers and sales teams to keep up with buyers’ plans via an update to its Conversion Solution tool, allowing customers to link it with major third-party applications including Salesforce, Slack and LinkedIn Sales Navigator,. The company said Conversion Solution will directly integrate the Real-Time Intent features — […]
Tag: real time intent
DemandBase Uses AI to Identify Early-Stage Intent to Purchase
DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]