B2B marketers in Canada generate an enormous amount of revenue and activity every year, but unlike marketers at B2C companies, their names are largely unknown in the marketing world. These dedicated and talented marketers work hard to get someone else’s company recognized. To do this, they keep up on the latest marketing tactics, which over […]
Social intelligence is very important in B2B and still widely underused by companies who went through exercises searching for their brands on social, found none, and abandoned the effort. Social intelligence for B2B when done effectively offers powerful, actionable insights into the state of a market, industry or audience, and the opportunity for live engagement with […]
Social listening has undergone enormous evolution since Radian6 first burst on the scene out of NewBrunswick. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from […]
