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Tag: sales pitching

B2B sales

B2B sales: Use a risk matrix to up your success rate

Latest B2B News, Leadership, Sales, Top News July 14, 2018July 13, 2018 Mo Dezyanian

There’s no shortage of excellent B2B sales tips out there. Here are a few I believe in: Listen more than you talk. Empathize  – put yourself in their shoes (this one is very near and dear to me — it’s what I named my business). Stop pushing. Start helping. Sell benefits …. not features – […]

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