Content Marketing & Storytelling Assets: Insights from Larry Levy

Companies may be surprised to learn that popular messaging doesn’t always translate into sales, and consumers are generally more interested in how the product makes life easier, than the minutia of the product’s functions.   That’s the conclusion from Larry Levy, who wrote recently about data driving content marketing for Martech Advisor: “The strongest brands […]

Profile of a Canadian business leader: Aleya Chattopadhyay (SAP CMO series)

Aleya Chattopadhyay may now be taking time off and “thinking what I want to do next,” as she puts it, but she has some sharp insights to offer on the future of marketing and social. The ex-CMO of ScribbleLive has an impressive resume. She was the VP of Marketing for large-format and mall stores at […]