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Tag: top of funnel

DemandBase Salesforce Pardot AI research

DemandBase/Salesforce Pardot study shows only 18% of B2B marketers using AI

Account-Based Marketing, Artificial Intelligence, B2B Marketing News April 3, 2019April 2, 2019 Shane Schick

The opportunity to double revenue would seem like a good reason to deploy technology, but despite 85 per cent of B2B marketers believe artificial intelligence could accomplish this in two years less than 20 per cent have formally started using it, according to a study from DemandBase and Salesforce Pardot. Based on an analysis of […]

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