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Tag: TrustRadius

This data proves martech buyers are resistant to marketing fluff

Latest B2B News, MarTech, Top News May 29, 2018May 27, 2018 Dane O Leary

Marketing professionals are continuously looking for ways to better market products and services and stand out in a crowd of choices for consumers. Increasingly, that is leading them to the world of marketing technology, which insiders commonly refer to as “martech” for short. But as recent data shows, there’s quite a disconnect when it comes […]

B2B buyer

B2B buyer surveys reveal most decision makers see sales as untrustworthy and unhelpful

Latest B2B News, Sales, Top News April 26, 2018April 26, 2018 Shane Schick

Only 36 per cent of B2B software buyers say vendors live up to the promises they make about their products and services, according to a research study where the vast majority of firms claimed to be open about any limitations their offerings may have. The 2018 B2B Buying Disconnect report is based on a survey […]

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