The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]
Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]
Marketing professionals are continuously looking for ways to better market products and services and stand out in a crowd of choices for consumers. Increasingly, that is leading them to the world of marketing technology, which insiders commonly refer to as “martech” for short. But as recent data shows, there’s quite a disconnect when it comes […]
Only 36 per cent of B2B software buyers say vendors live up to the promises they make about their products and services, according to a research study where the vast majority of firms claimed to be open about any limitations their offerings may have. The 2018 B2B Buying Disconnect report is based on a survey […]
