IBM blockchain ad

IBM TV ad boils down the value of blockchain to a critical question about your morning coffee

Supply chain processes rarely make for prime-time TV viewing, but a new commercial from IBM tells a story that connects blockchain and coffee to show what it can bring to accurate inventory tracking. In a clip called “Smart Supply Chain,” Big Blue takes viewers on a whirlwind tour of single-origin Kenyon coffee from its original […]

McAfee device to cloud ads

McAfee TV ad shows how it can protect enterprise data ‘from device to cloud’

McAfee has unveiled its first B2B ad campaign in more than 15 years, including a TV commercial and other assets that aim to shift its perception as an antivirus software provider to a firm that protects business professionals’ information from their devices to wherever it might reside in the cloud. The 30-second spot shows people […]