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Tag: voice of the customer

2019 Content Fitness report PAN Communications Heinz Marketing

Almost 70% of B2B marketers tell PAN/Heinz survey they lack confidence in content marketing ROI

Account-Based Marketing, B2B Marketing News, Content Marketing, Latest B2B News, Top News July 22, 2019July 21, 2019 Shane Schick

More than half of B2B marketers surveyed as part of a research project between PAN Communications and Heinz Marketing said their content marketing efforts aren’t being attributed to revenue, which may explain why less than 32 per cent said they feel confident in how they measure such work. Boston-based PAN Communications, which focuses on PR […]

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