Instgram has been a golden opportunity for advertisers and marketers to build awareness about their clients. But what can you learn from the top brands on the photo-sharing platform?
Kissmetrics produced the infographic below chock full of tips and lessons to learn via recent data on top brands active on Instagram.
For one, 20-plus Instagram posts per week deliver above-average engagement for one-third of brands on Instagram.
Also, Wednesday and Thursday are the days with the highest engagement rate, and the captions eliciting the most responses include questions and longer descriptions of the photo subject.
One fact that marketers might find surprising is that the most engaging colours on Instagraph photos are green, yellow and blue.
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Source: The Science of Brands on Instagram (Infographic)
Be sure to also check out this post on why Instagram is the new Facebook for marketers.