Last updated on September 5th, 2015 at 04:57 pm

It’s time for another Hashtag Team column! As always, we’ve used Nexalogy to easily sift through piles of social data and discover the most buzzed about B2B articles on social media this week.

This week, we found some content marketing tips from Marketo, advice on generating sales leads organically and effectively, an upcoming webinar about lead generation, and an infographic about how mobile is impacting the buyer journey.

TRENDING TOPICS

B2B Content Marketing

#DidYouKnow 93% of #B2B companies say #ContentMarketing generates more leads than traditional marketing strategies: http://t.co/TTddSCY0bR

— Marketo (@marketo) September 1, 2015

As a B2B marketer, chances are one of your biggest struggles is generating new, high-quality leads. This post from Marketo details two tactics that can be the biggest help in this area: content marketing and in-person connections. Content marketing is especially effective for products and services with long sales cycles. Three types of content marketing are covered in this post, and they are all worth considering for your B2B business: your website landing pages, social media, and a company blog.

Generating Sales Leads

In the B2B space? If so, you might appreciate some of these tips on how to generate sales leads: http://t.co/prPwWZS1XW — Nomvo (@NomvoSocial) August 29, 2015

Speaking of generating more leads, this tweet from Nomvo gained some serious traction this week. The post breaks down generating B2B leads into two categories: organically and effectively. Organic leads come from website traffic, social media, and referrals but generating leads effectively requires some analyzing, measurement, and realistic expectations. Definitely a fresh outlook on a subject covered quite frequently.

B2B Marketing

12 ways to achieve emotional marketing for your #B2B company http://t.co/8perzWT9zU

— Mark Schaefer (@markwschaefer) September 1, 2015

Should B2B marketing be emotional? The answer to that question is yes, as this post by Brooke Ballard on the {grow} blog points out. As Brook points out, according to research from CEB and Google, B2B businesses that connected with buyers through an emotional approach instead of solely focusing on business value saw twice the impact. Think an emotional approach won’t work for your B2B business? This post offers some practical solutions that just might change your mind.

TOP MEDIA

Lead generation webinar

How savvy B2B marketers are killing it at lead gen (webinar) http://t.co/p0ERTxT7j9 pic.twitter.com/bCX8xcqwFl — VentureBeat (@VentureBeat) September 1, 2015

Interested in learning how some of the most innovative B2B marketers are finding success generating new leads in the context of this ever-changing digital landscape? Register for this free webinar from VentureBeat happening on September 10 and you’ll learn about B2B ad channels including technology review sites and content syndication, how to make the most of search, display and paid social media campaigns, and low-risk ways to test new tactics before scaling your spending.

Infographic

The Impact of #Mobile on B2B Purchases [#Infographic] by @Pete_Schauer: http://t.co/Yr8rfNBhfI pic.twitter.com/tGd9i8ZT2K

— Social Media Today (@socialmedia2day) September 1, 2015

As profiled in Social Media Today, Usablenet put together this infographic about how mobile impacts the B2B purchasing decision process.

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out.

As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Flickr photo via Creative Commons license

Related posts:

How to get your content in front of the right audience Pulse Conference 2015: Moneyball’s Michael Lewis on business data, Box’s Dan Levin on a winning CSM The guide to knowing the right metrics for B2B landing page success Hashtag Team: Converting data into content, inside B2B marketing case studies