B2B CHROs

Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead

Sometimes I’m tempted to just apply to jobs that I’m completely unqualified for and explain it by saying, “LinkedIn made me do it.” Based on the fact I write a lot about marketing, advertising and the tools to do it, for example, it’s not uncommon for LinkedIn to recommend roles for me such as “Director […]

big data analytics AI failures 2019

How B2B firms can avoid big data, analytics and AI failures in 2019

The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]

Sept 2018: The Creativity Issue

Tina Fey looked uncomfortable. She was being asked, in her fireside chat that closed this month’s Content Marketing World, whether the process of creating content is enjoyable. “Printing is fun,” she said. “Pressing ‘Command P’ — that’s a great feeling. Everything before Command P is an absolute nightmare.’ I’m not so sure. If the part after […]

B2BNN July 2018 Mindfulness Issue

July 2018: The Mindfulness Issue

Editor’s Note Why mindfulness is critical for marketers, sales execs and other B2B professionals You don’t have to just sit there and breath. Even using Instagram can make you more aware and present, if you use it correctly Cover Story How B2B firms should think through a mindfulness at work strategy The co-founder of Mindwell-U […]

June 2018: The Influencer Issue

There’s a big difference between trying to market and sell to a manager vs. a director vs. a VP or C-level exec, not to mention the differences between large firms vs. SMBs or organizations in a specific market. No wonder the tools to target influencers are becoming more granular. Take Infusionsoft, which recently updated its platform […]

May 2018: The Love Issue

The conference halls at Marketing Nation Summit in San Francisco recently might have been packed with people, but the products Marketo announced there are intended to create a similar sense of togetherness in the enterprise on a more regular basis. This includes the launch of Marketo Sales Engage, which will let sales and marketing teams create […]

don tapscott

Inside the Mind Of… Don Tapscott

Don Tapscott is the CEO of Tapscott Group, a company that focuses on business strategy in a technologically evolving market. He is also the Vice Chair of Spencer Trask Collaborative Innovations, which invests in emerging companies in communications, information technology, and life sciences. Don has written several books including Paradigm Shift (1992), The Digital Economy […]

Simon Ferragne

Inside The Mind Of . . . Simon Ferragne

Simon Ferragne is president and CEO of Montreal-based TrackTik Inc. TrackTik’s boasts it is the industry’s only all-in-one security operations management software platform, offering security service companies complete control of every aspect of their business. TrackTik enables customers to streamline operations, and improve business development, through easy-to-use mobile and web-based technology, customized implementation, and technical […]

James Greig

Inside The Mind Of . . . James Greig

James Greig is CTO and Co-Founder of iVvy, a leading enterprise software as a service (SaaS) technology company, providing cloud-based solutions for event management, venue management and supplier management. iVvy’s technology enables organizers to search, compare, book and pay for their event in real-time, providing live availability and pricing of function space, and group accommodation. […]