Whether you’re the CEO, a senior manager, or an entrepreneur—leadership is what makes any B2B business sink or swim. We’ve collected some of the best posts about leadership buzzing around in the B2B social media world and have collected them here for you in another edition of B2B Conversations. Enjoy! 6 ways to develop poise […]
Author: Sarah Dawley
B2B Trending Conversations: What you need to know about building a minimum viable product
In his book “The Lean Startup” Eric Reis describes the concept of the minimum viable product (MVP) as the version of a new product “which allows a team to collect the maximum amount of validated learning about customers with the least effort.” In other words, building and releasing a MVP means you release just enough […]
B2B Trending Conversations: What the B2B world is saying about e-commerce
A hot topic in the B2B world on social this week was e-commerce. And quite frankly, this should be a hot topic for B2B businesses for years to come. Why? Forrester Research recently forecasted that it will be a $1.3 trillion market by the year 2020. That should be enough to make any B2B business […]
B2B Trending Conversations: What Pokemon Go, Augmented Reality & VR mean for B2B
If you’ve been spotting groups of people huddled together, hunched over their cell phones, and pointing at things on the sidewalk that are invisible to your normal human eyes then congratulations! You’ve seen Pokemon Go in action. In this week’s edition of B2B Conversations, we’re looking at the very thing that makes Pokemon Go so […]
B2B Trending Conversations: Content marketing
Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthy content on social media about a specific area of the B2B world. This week, we’re focusing on content marketing—a proven way for B2B businesses to increase leads, engagement, brand awareness, and customer retention. You’ll learn about the power of […]
B2B Trending Conversations: Native Advertising
Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on native advertising—a form of paid media that closely matches the platform on which it appears. From “advertorials” in print and online publications […]
B2B Trending Conversations: The best of the blockchain buzz
Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on blockchain technology. You may not be familiar with the term “blockchain” yet, but you’re probably familiar with what it was created to […]
B2B Trending Conversations: A Big Focus on #BigData
Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on Big Data. Using Nexalogy, we easily sifted through piles of social data to discover these articles, and have collected them here to […]
The 3 Key Components of B2B Influencer Marketing Campaigns
Between traditional methods of marketing and the emergence of mobile and social media, we have more opportunities than ever before to reach new audiences. As a result—as many B2B marketers know all too well—audiences have become increasingly niche and more difficult to target with broad marketing campaigns. This is where the power of influencers comes […]
B2B Conversations: Social networks buzzing with #LegalTech
Social media moves fast. You spot a link to an article that interests you but while you’re up making a coffee to enjoy while reading it, your timeline refreshes and it’s gone. That’s why we’re back with another weekly round up of the most shared and buzzworthy B2B content on social media. Using Nexalogy, we […]
B2B Social Intelligence: How one A/B test can improve lead quality, tips for B2B blogging
It’s time for another weekly round up of the most shared and buzzworthy B2B content on social media. Using Nexalogy, we easily sifted through piles of social data to discover these articles, and have collected them here to keep you in the loop. This week, we found a story about a sales team that improved […]
B2B BSI: Business social intelligence on content marketing tips & mapping the B2B buyer journey
Happy Wednesday! We’re back with another weekly round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we found some great articles about about […]
Hashtag Team: referral programs, B2B digital marketing
Happy Wednesday! We’re back with another weekly round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we discovered seven crucial questions you need […]
Hashtag Team: Finding influencers on Twitter, unleashing the power of B2B email marketing
Happy Wednesday! We hope you enjoy this week’s round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop. This week, we found advice for running […]
Hashtag Team: B2B success on Twitter, Big Data startups changing the game
Time for another round of the most shared and buzzworthy content about all things B2B on social media, carefully curated and brought to you by the Hashtag Team each week. This week, we found some interesting ways that B2B content marketers could be undermining their own efforts, a B2B success story from Twitter, a webinar […]
Hashtag Team: Adapting to digitally empowered customers, B2B Snapchat advice from Gary Vaynerchuk
Welcome to our weekly round-up of the most shared and buzzworthy content about all things B2B on social media, carefully curated by the Hashtag Team each week. If the thrill of a new social network is enticing for your business, Gary Vaynerchuk offers some advice for B2B organizations thinking of jumping on the Snapchat bandwagon. […]
Hashtag Team: Lead-gen love for LinkedIn, finding B2B social media success
Welcome to our round-up of the most shared and buzzworthy content about all things B2B on social media, carefully curated by the Hashtag Team each week. If you’re interested in gaining new leads or demand generation (what B2B organization isn’t?) then you’ll enjoy the first two articles that we found. Get the scoop on some […]
Hashtag Team: CES 2016 in full swing, how content marketing consultants can help B2B firms
Welcome to the first edition of the Hashtag Team for 2016! This is our weekly round-up of the most shared and buzzworthy content about all things B2B on social media. As you get settled back into real life this week, enjoy these posts about marketing strategies for 2016, SEO New Year resolutions, content marketing, and […]
Hashtag Team: Don’t neglect your email subject lines, how B2B sales will evolve in 2016
#HappyHolidays everyone! And welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media. As the end of the year approaches, many of the most popular pieces of content on social media this week revolved around what we can expect in 2016 […]
Hashtag Team: What B2B marketers can learn from Slack, data trends to look for in 2016
Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media. Wondering where you should invest your marketing dollars next year? We’ve got you covered. You’ll also learn about the biggest trends in B2B data, five mistakes you may be making on […]