Apple is no longer just the darling of consumers. Enterprise clients are favouring Apple’s offerings, as a recent Tech Pro Research survey revealed.
Eighty-four percent of respondents said that they “begin purchasing Apple devices, or allowing employees to bring their own devices, because someone with the company requested them or because they wanted to give employees platform freedom to choose whichever one they preferred.”
Also, a majority of respondents (56 percent) noted that they had positive results from their company’s adoption of Apple products. And fewer calls to IT were reported by one-third of respondents, and 31 percent said it resulted in reduced training on how to use the technology.
The report also stated: “With more than half the total being attributed to employee requests, it’s likely that employees (whether executives or lower levels) are looking to use the same platform at work as they do at home and making that request of their companies.”
It’s not all sunny news. Golson wrote: “Still, Apple has a long way to go. This is, as they teach in business school, perhaps not a problem but an opportunity to be grabbed. Apple accounts for less than 20% of the hardware budget at two-thirds of companies surveyed, and while nearly all companies using Apple products are using its iPhone and iPad portable devices, the pricier Mac is still far behind in adoption.”
Latest posts by (see all)
- 5 things law marketing can learn from the Kansas City Royals - November 6, 2014
- Inside The Mind Of . . . Roope Heinilä - July 21, 2018
- Pressboard develops branded content certification course to help marketers tell stories with ‘tweetable moments’ - July 20, 2018
- Harmony@Work wants to help companies pay better attention to (and change) the way they tackle diversity, equity and inclusion - July 19, 2018