LinkedIn Sales Navigator Deals feature

LinkedIn tries to solve one of the oldest CRM challenges by adding Deals feature to Sales Navigator

LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]

Mitel MLB

Mitel tells a 30-second case study about Major League Baseball to market its connectivity technology

There are no direct references to Moneyball, the Michael Lewis best-seller about the use of statistical analysis by Billy Beane when he was with the Boston Red Sox, but a new TV commercial from Mitel reinforces how much goes on off the field to make Major League Baseball teams successful. The 30-second spot, dubbed “Game […]

TimeTrade

84% of B2B buyers tell TimeTrade they don’t hear back when they ask vendors questions

B2B firms may talk a lot about account-based marketing and developing a more one-to-one relationship with customers, but a recent survey from appointment-setting software firm TimeTrade suggests many of them are ignoring direct outreach from potential buyers. In ‘What Buyers Want: The State Of The B2B Buying Experience,’ TimeTrade surveyed approximately 300 business professionals during […]

AR e-commerce Showpad

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]

NLP voice of the customer

How natural language processing can help marketers hear the voice of the customer

The Six Sigma methodology of improving processes includes, as a first step, capturing the voice of the customer (VOC) and using it as a guideline to provide the best experience and quality. The VOC is essential since it includes both stated and implied requirements. It varies continuously and requires frequent updating. With the rise of […]

Nadav Kidron

Inside The Mind Of . . . Nadav Kidron

Nadav Kidron serves as Chief Executive Officer of Oramed Pharmaceuticals, which he co-founded in 2006. Their orally-taken insulin is game-changing technology that could revolutionize the way millions people with diabetes administer their medication. Kidron has led everything from establishing the company, to seeking capital, to recruiting top talent from the business, financial, technical and strategic spheres. […]

RBC Reach

RBC Reach accelerator program offers commercialization opportunities to B2B startups in its first cohort

The Royal Bank of Canada will be starting with a focus on B2B startups with an accelerator program called RBC Reach that will offer $100,000 in funding to entrepreneurs from around the world. RBC Reach, which is accepting applications until the end of the month, is being launched in partnership with Highline BETA, a company […]

startup sector

The stakes are high to build a startup sector that becomes a pillar of the future

Watching two heavyweights in the Canadian startup sector wage war in the media should not go unnoticed, as there are major implications for the sector in general, especially in a newly uncertain and volatile provincial political environment. On one side is a MaRS-led contingent that is startup-focused, largely apolitical, (despite promoting a we’re- not-Trump-based new […]

image analysis manufacturing

Why image analysis could create a breakthrough in manufacturing automation

The manufacturing environment has always been one in which people often perform tedious, repetitive tasks. If you ask any manufacturing operative about the monotony of quality inspection, sorting or grading, and moving materials or components from A to B, you’ll soon know why these tasks are eminently suitable for automation. However, the reason these activities […]

B2B SMS marketing

SMS marketing for B2B in the age of Millennials — does it work?

We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams.  As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]

SAP Clive Owen TV spot

‘You’re kind of bumming me out, Clive Owen,’ character tells actor in latest SAP TV spot

His suit is immaculate and his delivery is pitch-perfect, but beyond that, Clive Owen is surrounded by problems in his latest TV commercial for software giant SAP. The star of Croupier, Closer and many other films spends his most recent outing for the enterprise application vendor’s marketing campaign walking through a litany of business and […]

DemandBase Demand Metric GDPR

DemandBase and Demand Metric research the state of GDPR compliance so far (and the results aren’t good)

Despite considerable attention from a variety of vendors before it came into effect this past May, a survey by DemandBase and Demand Metric shows only 32 per cent of B2B marketers are fully compliant with GDPR and 80 per cent worry that a lack of compliance among their vendors will put their firm at risk. […]

Kudos peer recognition

Kudos uses social applications to extend mindfulness across employee peer groups

Employers may be encouraging staff to develop mindfulness on an individual level, but a startup called Kudos is offering a more communal approach with software to let peers recognize each other’s accomplishments and drive employee engagement. Kudos offers an application where employees, managers and business leaders can send thank-you notifications, celebrate notable events with awards, […]

Clutch B2B content SEO

Clutch quantifies the importance of SEO vs. social in driving B2B audience engagement

While difficulties brought on by changes in Google’s algorithms may have led more marketers to focus on social media to connect with customers, research from Clutch shows 87 per cent of B2B audiences cite search engines as their No. 1 way of discovering business content. Washington-based Clutch, which offers reviews and ratings as well as […]