By: Per Pettersen, Chief Strategy Officer & Co-Founder, Impact Introduction – “The Chasm” Many new businesses are created to fill a need or service that the market is not providing. For a long time, industry giants provided services or products dominated, which kept the market rigid and slow to evolve. But today’s technology enables startups […]
In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]
According to a research survey by Tech Pro, 70 percent of businesses have already implemented a digital adoption strategy or are working on one. However, that still leaves nearly 30 percent of enterprises unaccounted for. And with the whole world going digital, it is no longer an option but a must-have. Without digital adoption, chances […]
By Robert Furtado In a letter sent from Paris in 1979, Thomas Jefferson wrote that “a well-informed electorate is a prerequisite to democracy.” He didn’t get into the details about where the electorate should get its information, though, and today we also need to consider whether people are properly equipped to make use of the […]
Social Media Posts for the #CEOchallenge Thank you for supporting the #CanadaStrong campaign to support the families of Flight 752. If you want to challenge your CEO to give OR challenge another CEO to give, we’ve created some easy posts for you to use! Just grab one of the snippets below and post it on […]
By Brian Jackson Now that we’re actually living in the year 2020, it’s interesting to look back on some whimsical predictions of the futuristic meccas we’d be inhabiting that didn’t quite work out. We don’t live in buildings made of steel, as Thomas Edison predicted we would. We don’t have access to flying cars, even […]
No money? No problem. PR can help your B2B succeed! With huge agency retainers, press-release distribution costs, printing fees, and more, you may think public relations is only for big businesses with big budgets. Well, if you haven’t thought about using public relations (PR) for your B2B, think again. Public relations is simply a way […]
There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information? Currently it’s a manual process of extracting data from a […]
Account-based marketing (ABM) pioneer Terminus announced Tim Kopp as its new CEO today. We exchanged emails with Tim about what this means for the company, how he sees the state of ABM and its next evolution. B2BNN: First of all Tim, congratulations! Is this a move focused on expansion or evolution? TK: The short answer […]
By Jim Kelly, Founder of Industolutions Growing a B2B company – and securing new customers – isn’t easy. Some of the biggest B2B marketing challenges include lead generation, lead quality, and new business development. B2B marketing has experienced significant changes recently, due to evolving customer demands, as well as many new options of tactics, tools, […]
Are your marketing, sales, public relations, social media, and other teams in separate departments at your B2B? If so, it’s time to make a change for 2020. For the best results, all of these activities must work together effectively to get out the right, timely messages to the appropriate audiences. With this in mind, the […]
ABM has maintained its position as the biggest buzz phrase in B2B for years now with good reason. The term, coined by ITSMA back in 2004, realigns marketing’s core principles of segmentation, targeting and alignment. The result is that businesses effectively focus their resources on the top percentage of accounts that matter most to them. […]
The biggest headache for a B2B marketer is lead generation and it should be, as it is not a cakewalk to generate leads. Lead generation is, of course, the biggest challenge and it could be really hard for businesses to find out from where all leads can come from. By looking at the chart below […]
Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]
Depending on your age, your first knowledge of robots and artificial intelligence probably came from science fiction, TV shows, or movies. Whether it was from watching the seemingly sentient computer HAL in 2001: A Space Odyssey, the hunting mechanical hound from Fahrenheit 451, or even the droids in Star Wars, we’ve been conditioned to believe that robots, computers, […]
Many of today’s largest and most visible technology companies — Facebook, Amazon, Microsoft and Google — have achieved success and rapid growth through alternative corporate cultures. Mark Zuckerberg even coined the phrase “move fast and break things” to describe Facebook’s internal processes. Computer science engineers and information technology specialists flock to technology companies post-graduation to […]
Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63% to 53%. In today’s Third Industrial Revolution, nearly every industry is becoming increasingly competitive, entirely new categories are being created to solve emerging problems, and the marketplace is getting more cluttered with promotional materials. Simply put, the […]
As CEO and CCO, Christoph Becker has grown gyro into one of the largest, most successful B2B marketing agencies in the world. Under Becker’s leadership, gyro was named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA) as well as B2B Marketing’s Top U.S. B2B Agency 2017-2018. gyro was also […]
When they first told her she was going to be reassigned to the marketing department, Tricia Gellman went home and cried. It may seem like a surprising reaction for someone who has helped lead demand generation and brand-building for firms like Salesforce and Adobe, but Gellman, who was appointed CMO of Drift last week, started […]
The majority of B2B buying committees are now made up of Millennials, and 49 per cent of buyers never actually talk to a vendor’s sales rep, according to a research report from TrustRadius released this week. In its 2020 version of its B2B Buyer Disconnect study, which is based on a survey of more than […]
