cj johnson

Inside the Mind Of… CJ Johnson

CJ Johnson is the CEO and co-founder, with Ambar Januel, of LA-based Januel+Johnson (J+J). He helps brands get “kick-ass with awareness.” After successful ventures in consulting and marketing/publicity for several on-demand mobile apps and startups, he went on to pursue his entrepreneurial passion by creating J+J. He has overseen creative campaigns and consultations for more than […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Verve Industrial Protection, the global leader in industrial control system (ICS) cybersecurity, announced the appointment of Jim Crowley as Vice President Sales and Marketing.  He will be responsible for revenue generation and new customer acquisition globally. *** OneSpot, the Content Sequencing® platform that powers cross-channel personalization […]

Xerox

Xerox Recruits Lee Child, Aimee Mann And Others For Digital Literary Project

Best-selling authors, an indie singer-songwriter and a former U.S. Poet Laureate have all contributed to an online-only book-in-progress from Xerox that explores the future of work. The company this week launched the first phase of SetThePageFree.com, which features original stories with Lee Child (author of the “Jack Reacher” thrillers), musician Aimee Mann and poet Billy […]

content social media marketing

Five Reasons Why B2B Companies Fail at Content and Social Media Marketing

In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]

e-commerce strategy

4 Elements of a Successful B2B E-commerce Strategy

Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]

artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

productivity tools

Top 7 Productivity Tools for Small Business Success

Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]

utilities

SAP uses TIFF 2017 to spark a conversation about the future of electricity

All eyes may be on the movie stars promoting their work at the Toronto International Film Festival (TIFF) this month, but SAP is using some of the event’s premieres to stimulate thinking around enterprise-oriented topics like the Internet of Things and big data. The software giant has sponsored a series of TIFF movies, which it […]

self publishing

Self-Publishing: Unlocking a Successful Strategy by Using Social Media

Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]

vendor managed inventory

Collaborative VMI Project Generates a Win-Win for the Buyer and Supplier

Vendor Managed Inventory (VMI) is a process where the supplier monitors customer information to keep the customer properly stocked with materials.  VMI often gets a bad reputation because historically procurement departments use it to shift cost to the supplier. This project was different.  The overall objective was to reduce the number of manual changes to […]