By: Rebecca Leach Over the last year, enterprises pushed through digital transformation at three times the speed of pre-pandemic levels to meet rapidly changing business priorities. Given the rise of remote work and ecommerce, it’s no surprise a digital economy has become so prevalent today. As brands implement even more digital technologies throughout their business, […]
Going into the weekend, you need to know about expert advisors moving into demand-generation, more capabilities for small business sites and connected coaching as a B2B service for the sports and fitness industry. Integrate has appointed Kristy Pipes to its Board of Directors. Best known for its demand generation platform, Integrate brought the former Managing […]
Präzision, or precision in English, is the watchword in today’s release. We’re starting with German engineering. Accenture is acquiring umlaut, an engineering consulting and services firm with its HQ in Aachen, Germany. The move will scale up Accenture’s deep engineering capabilities as it works with companies using the cloud, AI, and 5G to transform how they […]
Thanks to data privacy, or the lack of it, the B2B news is all personal today. Feel free to message us at @B2BNewsNetwork to tell us about your own experiences with data you didn’t know was out there. There’s no reason for our phones to know everything about us if we don’t! My cat fell […]
By David Cooper, Marketing Manager, Fountain Partnership As the rate of business digital transformation shifts into a higher gear, courtesy of the Covid-19 pandemic, tighter budgets inevitably means ‘doing more with less’, so any investment into new Software-as-a-Service (SaaS) offerings needs careful thought. Fountain Partnership’s Marketing Manager David Cooper explains the right way for SaaS […]
Thomas Gerstner started tracking the movement of vaccines before the pandemic. “The WHO estimated in 2019 that up to 50% of all vaccines go to waste because of lack of temperature control during the shipping process,” Gerstner said during a recent video conference conversation. Gerstner’s company, Virtual Control, has launched CODEX, an AI-powered logistics solution […]
It feels good to be an entrepreneur. The desire to control your career comes from within you. There’s that sense of accomplishment knowing that you get to be your own boss. Along with these emotions of excitement, pride, and determination, mechanical steps could help your business succeed. One of the first steps is to register […]
A new report has analyzed the extent of the effect of different ad fraud techniques across 22 separate countries. The Opticks 2020 Annual Ad Fraud Report, which draws on data taken from over 466 billion site visits in over 200 global territories, revealed that while bad bots represent the most dangerous threat across all regions, […]
B2B and SaaS models aren’t terms that typically come into global healthcare discussions. The unique nature of American-style healthcare lays those businesses processes bare from research to commercialization through the start-up eco system, from to regulatory approvals to sales and marketing. Terrence O’Brien Tormey has more than 45 years of sales, marketing, and executive experience […]
Partnership will feed over 40,000 people over four months through private donor’s gift to City Street Outreach’s distribution and Paintbox Bistro’s humanitarian food programs. (image caption: Person experiencing unstable housing asks for food outside restaurants in Toronto) TORONTO, May 31. The hunger problem in Toronto continues to expand as stay at home […]
In a big data world, access to research must be the key to creating meaning for everyone in business. Consent, values and access to real time data are behind three unique pieces of B2B research released this week. Marketers need to be more conscientious about obtaining consent. The consent to store and use data that […]
Both private and public healthcare organizations are always under immense pressure. With the involvement of new technologies in the market, it has become difficult to reduce costs while maintaining efficiency. Apart from that, things like data security challenges, extensive law regulations, etc., are also a cause of concern. In that way, blockchain technology in healthcare […]
Many establishments use visitor management systems to track their patrons. This has become especially popular due to COVID-19, with the ubiquity of QR codes and online sign-ins. ID scanners are used with more complex visitor management systems, but there are still places that ask visitors to sign in via a paper log book. This […]
Let’s call it catch up Tuesday. The first long weekend of summer has passed with much of Canada still facing lock down restrictions. Victoria Day fireworks were somewhat diminished by the massive relief of those receiving COVID-19 vaccines and booking them for their 12 to 17 year-olds. In the B2B world, today brings news of […]
Young marketers have a new power championing their career development. The Canadian Marketing Association (CMA) and AMA Toronto, a part of the American Marketing Association, are joining forces to champion the mentoring and development of young marketers. “Our collaboration enhances our ability to support marketers at various stages of their careers, deepen their knowledge and […]
Authenticity is not a buzzword. Clients, customers and colleagues know the difference between performative displays and conscience-led action. “Customers remember the chain stores that displayed Black Lives Matter stickers in their windows during the protests, but don’t have any Black executives on their leadership teams,” says Scott Goodson, the founder and CEO of StrawberryFrog. The […]
You know it’s time to start brushing up on your knowledge of emerging technologies when management teams start expanding. Artificial Intelligence enterprises are seeing exactly that kind of activity SirionLabs, an AI-powered contract management suite, has expanded its leadership team by appointing Rajeev Kumar as their new CRO. Kumar filled the same position at iCertis, […]
COVID-19 was not the first disruption of the global food supply chain. In the European Union, there was also Brexit. Kwayga, a start-up based in Cork, Ireland responded with what its CPO Mike McGrath describes as “the Tinder of supply chain technology.” The intent, though, is to maintain a relationship-focus with new partners rather than […]
A recently-announced acquisition has been completed, it’s now easier to send employees rewards for their hard work and creatives should keep an eye out for new collaboration tools. Aptum, a hybrid multi-cloud managed service provider, has announced the completion of the sale of its Canadian colocation business to eStruxture. The planned sale was announced earlier […]
The B2B News is mixed today. We’ll start with HR, delve into some entrepreneurialism, help marketers out and then get into a wellness app. It’s a reading adventure that defies the tendency to find a theme, define a trend or make sense of where we are all going in our half-vaccinated states. The pandemic has […]
