In this new series, we explore how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, constant change, increased disconnection and isolation, and a new working reality. For most of us, this us the biggest day to day change we’ve ever experienced it. How is tech helping us manage it? How […]
2021 is just around the corner, and that means B2B marketers are hard at work analyzing the performance of their current programs to assess what worked and what didn’t this past year. Looking ahead, a few things are for sure—B2B companies are increasing their investments in digital marketing, and the percentage of budget allocated to […]
It’s the tenth year for Content Marketing World, and while we’re still figuring out how this new world of virtual events works, there’s some gold in these sessions. No question it’s a very different experience being at a Zoom conference, but there are definitely some advantages, and one is being able to attend only the […]
We’re excited to announce a new form of B2B news coming to B2B News Network: video! Beginning with a set of ten stories coming from the makers of The New Corporation, we’ll be sharing vignettes, onsite interviews, and opinions, and live event streaming as well. From B2B News events to company announcements and the latest […]
Two major tech and marketing shows are coming up this month, all virtual, and B2B News Network will be covering! Like “virtually everything” this year, Content Marketing World and Dell Technologies World have gone online only and they have some great sessions planned for the home office warrior. We’re excited to see how these two […]
(Image: Kristin Hillary) There are several comprehensive steps to plan and deploy a successful enterprise containerization strategy. Software containers are standard units that package a code along with all of its dependencies into a sealed ‘container.’ Once sealed inside, these containers can be transferred quickly and efficiently from one operating system to another. With […]
It will sound crazy to some but the government’s increasing interest in blockchain technology means that regulated blockchain is coming, whether you like it or not. For nearly a decade, blockchain has remained the fascination of a small niche of financial and technology enthusiasts who, for the most part, reject any involvement by the […]
Over the past few months, we’ve seen a complete upheaval in the way we do business. As millions and millions of people were forced to work from home, businesses had to transition into an all virtual situation. Perhaps no industry was hit harder during this time than the travel industry. Flights became unsafe and all […]
(Image by Darwin Laganzon from Pixabay) Data privacy has been an ongoing issue for many companies and their consumers for years, especially since people have become more aware of the importance of data. Considering that a hacker attack occurs once every 39 seconds, it’s easy to see why people are so interested in data privacy. […]
Cryptocurrencies have shaken up the digital world, reimagining how businesses can conduct business — it’s a new global payment system where payments are speedier and more secure. In a new digital age where electronic payment is becoming widely accepted, cryptocurrencies appear to be an attractive solution for international payments. Christine Lagarde, Managing Director of the […]
In today’s business world it is not easy being a company that relies on Chinese imports. Chinese tariffs have dramatically increased in the past few years and remarkably so in the past year due to President Trump’s trade-war tariffs. These increased costs are putting immense pressure on many e-commerce companies. The good news is that […]
As the healthcare industry gets its share of technological trends and transformation, all doctors, providers, and patients get to access new benefits. One of the areas with a promising future is telemedicine. Telemedicine will play a vital role in improving healthcare via remote delivery of medical services in the coming years. Telemedicine will also help […]
Quality data is the backbone of a strong B2B marketing campaign. But most people struggle to take in data via boring spreadsheets, charts, and texts. About 65 percent of people are visual learners, which is why data visualizations are such an important part of marketing campaigns. Graphs featuring bright colors, pie charts, timelines, and other […]
With many companies sending their employees to work from home as the COVID-19 pandemic rages, new security challenges have cropped up. Employers and employees alike have to be extra vigilant about security and privacy when working from home, and the COVID-19 crisis has spurred an unprecedented social engineering attack of historic proportions, according to Computer […]
In recent days, the number of COVID-19 cases has skyrocketed. As of 3rd April, there are more than one million confirmed cases globally, with the U.S being the most affected country. The coronavirus (COVID-19) pandemic has led to companies across the globe, asking their employees to work from home. While this step is good for […]
By Justin Scarborough, Programmatic Media Director at PMG Consumers are gravitating toward faster communication, with an increasing number of tools in the workplace (and daily life) sending short, push-style notifications. As such, marketers are recognizing the opportunity this presents to expedite conversations with existing and prospective B2B customers. While these new approaches can take different […]
Data-driven decision making is constantly making a buzz around the B2B industry. Data-driven organizations are 19 times more likely to be profitable than businesses whose decisions are driven by instinct. Companies aware of it are leveraging it for their advantage while the ones unfamiliar with it have so many questions. What is it? How does […]
Digital transformation is so pervasive an undertaking right now, even the platforms supporting them are in the process of transformation. That includes Adobe’s Experience Manager, essentially a collection of microservices around digital assets and content interactions. The idea of CX is that these interactions when viewed en masse start to show customer behavior patterns, which […]
By: Per Pettersen, Chief Strategy Officer & Co-Founder, Impact Introduction – “The Chasm” Many new businesses are created to fill a need or service that the market is not providing. For a long time, industry giants provided services or products dominated, which kept the market rigid and slow to evolve. But today’s technology enables startups […]
In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]
