In any business, having strong communication channels with customers is essential in building trust and loyalty. Whether it’s through a customer service telephone line or online support system, being able to clearly communicate updates and resolutions on customer inquiries can make all the difference in creating positive experiences for customers. Here are some foundational steps […]
Technologists need two essentials – AI and automation – to manage application security across expanded attack surfaces Joe Byrne, CTO Advisor, Cisco AppDynamics Within IT departments across the world, there is growing concern about the threat of cybersecurity attacks. Much of this concern is focused specifically around application security. In the latest research from Cisco AppDynamics, The shift […]
Having the right team is an essential component of any business’s success. With the right people in place, you’ll find that it’s much easier to deliver results and all-around have a robust, watertight organization. Of course, while many companies understand the value of having the right employee for their business, the reality is that this […]
By Michael Skladony, GM of Consumer Services at Semcasting The majority of B2B buyers (59%) report that there are more than three stakeholders involved in their purchase process, and a quarter involve seven or more individuals. In a world where we’ve seen massive technological innovation, the decline of legacy behavioral targeting approaches and the rise […]
By Ed Breault, CMO, Aprimo When the term “automation” was coined in the 1940s at the Ford Motor Company it referred to the systematic acceleration of the metalworking process as it pertained to the development of cars. A rather narrow, meager beginning, but today the concept of creating systems that simplify and enhance the processes […]
By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Whether they use the term ‘Industry 4.0’ or not, there is no denying that manufacturers of all shapes and sizes are looking to integrate cutting edge technologies in order to build smarter factories, embrace new business models and streamline operations. The World Economic Forum’s 2022 ‘Global Smart Industry […]
by Antonella Pisani, Eyeful Media Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning for B2B writing is paid search CPCs. The reason for […]
Three tactics for retailers to meet consumers’ love of savings and personalization this Valentine’s Day By: Sarah Kirk-Douglas, Vice President of Marketing at Pivotree Savvy shoppers have their sights set on an exciting year — starting with plans for Valentine’s Day spending. As the holiday approaches, it’s the perfect time to uncover what trends will dominate shopping behaviors in 2023. Despite […]
By Mikel Lindsaar, CEO and Founder of StoreConnect In the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to publish. It would still take more than a century […]
Many marketers consider launching their own marketing firms once they gain a certain among of experience in the marketing field. Considering that there is such remarkably high demand for digital marketing services, many marketers find success — but only if they understand the landscape of marketing businesses before they strike out on their own. To […]
by Mark Hickman, Managing Director, Sage in Canada Navigating an unknown economic landscape as a potential recession looms can be daunting for businesses and consumers. Faced with global economic uncertainty, such as rapid inflation due to the pandemic, the past few years have been a turbulent time for Canadian and global SMBs. We can’t tell […]
By Joe Byrne, Executive CTO, Cisco AppDynamics Businesses in all sectors rely on SAP to bring together data from across functions in order to seamlessly plan, allocate, and deploy resources across complex supply chains. Numerous business applications depend entirely on SAP to fulfill their purpose to end users, from the frontend — such as e-commerce […]
By Mike Babiak, Longbow Advantage Throughout the industrial world and across every continent, businesses are making significant investments in robotics and automation. According to the McKinsey Global Industrial Robotics Survey, automated systems will account for 25% of capital spending over the next five years1. Many of these businesses believe robotics-driven automation systems will drive major benefits in output quality, efficiency, and uptime. That being said, there are […]
Starting a new business venture is a daunting task, no matter if it is just a one-person operation or a bigger organisation. To get things off the ground, entrepreneurs must draw up a solid business plan, make a realistic yet compelling financial prognosis, acquire and invest adequate amounts of funds as well as time, and […]
Due to the accelerated adoption of cloud-native technologies in the last years, organizations have boosted their ability to scale applications at high speed and deliver breakthrough innovations, organizations have exploded in their ability to scale applications at high speed and deliver breakthrough innovations. This shift has also dramatically increased the complexity of their application topology, […]
By Anar Mammadov, CEO — Senpex There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact virtually every segment of the business world, B2B logistics companies are affected more than most […]
Healthcare providers often have to wait for insurance companies to pay them for the care they’ve already given to patients. Some doctors in private practice say that it can take weeks or even months before they get paid by insurance. These delays can make it hard for providers to make ends meet since they still […]
By Mick Cannon and Sean Ryan, Principals, Alexander Group, New York 2022 was an eventful year for the tech industry, with challenges that ranged from inflation rates that dominated news cycles to mass layoffs at blue chip companies. With looming economic uncertainty, in 2023, B2B tech will be forced to reckon with the results of the growth-first focus that has hallmarked […]
By Michelle Micuda, president, Staples Professional The pandemic has completely upended the way Canadians approach work – where it takes place, how we meet, when we log on, and off – and much more. In partnership with Angus Reid Group, Staples Professional surveyed office employees and senior decision-makers at businesses of all sizes across Canada to better understand the […]
By Joseph Lee, General Manager, Commerce, Pivotree The last few holiday seasons have kept retailers and brands on their toes – and this year will be no different. With a variety of trends and factors in play, there’s more urgency to deliver a frictionless commerce experience. Customers expect it, and retailers’ revenue and operations depend on […]
