The calendar might read 2021, but the business drama often looks like 1821. Mining, farming, lumber and all the other primary industries of colonial economies have been acquisition crazy of late. This time, it is the troubled diamond mines still hurting from girls finally having the voice to say they’ve wanted real best friends instead […]
Seismic, a sales enablement and marketing orchestration platform provider, has announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, most sales teams aren’t equipped with the best-performing content to help them close deals, resulting in inefficient interactions and lower […]
As a business owner, your performance is one of the main factors that influence how much your company or organization succeeds. As the creator of the business, you’re responsible for managing the moving parts and need mental clarity and enthusiasm to boost your productivity. If you want to maximize your performance, there are a […]
91 per cent of organizations have been successful in increasing security through the adoption of cloud services. Contradictorily, security still remains a top concern for many when it comes to the cloud. This finding comes from part two of the four-part Cloud Impact Study from Aptum, the global hybrid multi-cloud managed service provider. The report, titled The […]
Marketing is a huge part of any modern day business and sports betting companies are no different. In order to survive in the digital age, every online firm needs a constant flow of traffic to remain profitable. To help keep those numbers rolling in, you need to keep on directing new and current customers […]
The journey of putting up your own business can be an exciting experience for every entrepreneur. Every risk and sacrifice you took to start up your business would eventually become so much worth it when you start making a profit out of it. However, there are aspects and requirements that you should be […]
The business news writing lexicon has changed during the pandemic. Disruptions have been replaced by “strategic pivots.” The term “industry consolidation” no longer seems as apt as “aggressive expansion” or the even more popular descriptor “unprecedented diversification.” Like all reporting, the B2B News is fact-based and, in this column, deals only with actual events. Events […]
One of Canada’s most famous entrepreneurs and one of the country’s best-known unions have formed a partnership to feed workers at long term care facilities. Yesterday, Mohamad Fakih, CEO of Paramount Fine Foods and Sharleen Stewart, President of SEIU Healthcare, announced a new partnership to provide hot meals to SEIU Healthcare members working at the […]
B2B purchase cycles are longer, and hence the time and money invested in acquiring new customers are often more than the B2C purchase cycle. Customer experience is a crucial differentiating factor that helps the B2B businesses to acquire, nurture, and retain customers. Customer experience is the top priority for around 46% […]
If you’re looking to advance your career or are an entrepreneur, your main goal is likely to become successful. Although you may have the passion and drive, the habits you develop each day will determine how efficient and productive you are in the workplace. If you’re looking to improve your schedule and make better […]
With more than 3.7 billion active email users in the world, email is booming. It is likely to reach 4.3 billion users by 2023. For B2B marketers, email marketing is still one of the most powerful tools to generate more leads and sales. Around 87% of B2B marketing companies say that email is […]
Edusity has launched. The learning management system (LMS) is a real-time, fully-interactive virtual classroom. Functionalities include document sharing, a virtual whiteboard, forums, chat capabilities and full video support. “If there is one thing the pandemic has taught us,” says Mississauga-based co-founder Arvind Betala, “it is that online learning is easy to get wrong. We wanted […]
If there is one thing that’s true of the pandemic: businesses will never be the same again. Most of us have gone from commuting knee-to-knee with strangers on packed trains, to staying at home all day. Businesses in previously in-demand sectors, for example, airport-related services, have taken a huge hit. But with every disaster, comes […]
Starting a new business is no walk in the park. In fact, data from the U.S. Bureau of Labor Statistics suggests that more than 20% of all new businesses fail within one year of launching. Additionally, data shows that only about half last at least five years. However, there are still a significant […]
Sometimes in business we’re asked, or tempted, to skirt around the edges of what is legal. Lots of businesses do it; ignore standards, pay bribes, steal competitive information, and worse. Is it worth it? the answer is a resounding no. here’s what you’re in for if you walk down the wrong path and find yourself […]
Running a business is tiring work. You have to keep an eye on the minutest aspects to ensure that you’re doing your best to pad your bottom line while creating a welcoming work environment for your employees and an excellent company for clients to work alongside. With new advances in technology, it has […]
After a shaky 2020, B2B marketers continue to remain hopeful going into the new year as many B2B technology companies prepare to scale through an expected economic crisis. New research delivered by FINITE and 93x highlights trends, challenges, predictions and budgets for the world of B2B technology marketers in 2021. The full […]
B2B Mergers and Acquisitions, Product Launches and Appointments Report for the week of December 17, 2020 There can only be one … to pay? There is more consolidation among B2B payment solutions providers. WEX, a fintech service provider, announced the completion of its acquisition of eNett, a provider of B2B payments solutions. WEX also acquired […]
The COVID-19 pandemic exposed weaknesses in many business strategies, particularly around their ability to respond to a changing business landscape with resilience. In hindsight, it’s clear that the biggest challenge for organizations was a massive digital shift as remote work became essential to conduct business safely. Business leaders never saw it coming, or at […]
The CMO Summit is coming to Sydney! Join us for an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. Sessions: CAPTURING ATTENTION Developing capitative content that […]
