B2B News Headlines for Friday, June 18, 2021: Former Deloitte CFO joins Integrate, Wix Acquisition & Connected Coaching as a B2B Service

Going into the weekend, you need to know about expert advisors moving into demand-generation, more capabilities for small business sites and connected coaching as a B2B service for the sports and fitness industry. Integrate has appointed Kristy Pipes to its Board of Directors. Best known for its demand generation platform, Integrate brought the former Managing […]

B2B Headlines for Wednesday, June 16, 2021: Umlaut Acquisition, the Power of Purpose & ACE Awards

Präzision, or precision in English, is the watchword in today’s release. We’re starting with German engineering. Accenture is acquiring umlaut, an engineering consulting and services firm with its HQ in Aachen, Germany. The move will scale up Accenture’s deep engineering capabilities as it works with companies using the cloud, AI, and 5G to transform how they […]

How SaaS marketers can convert prospects and boost service championing

By David Cooper, Marketing Manager, Fountain Partnership As the rate of business digital transformation shifts into a higher gear, courtesy of the Covid-19 pandemic, tighter budgets inevitably means ‘doing more with less’, so any investment into new Software-as-a-Service (SaaS) offerings needs careful thought. Fountain Partnership’s Marketing Manager David Cooper explains the right way for SaaS […]

The Digital Transformation of Air Cargo: In Conversation with Thomas Gerstner, President of CODEX by Virtual Control

Thomas Gerstner started tracking the movement of vaccines before the pandemic. “The WHO estimated in 2019 that up to 50% of all vaccines go to waste because of lack of temperature control during the shipping process,” Gerstner said during a recent video conference conversation. Gerstner’s company, Virtual Control, has launched CODEX, an AI-powered logistics solution […]

Report: Global ad fraud report highlights key predictions for industry in the wake of COVID-19

A new report has analyzed the extent of the effect of different ad fraud techniques across 22 separate countries.  The Opticks 2020 Annual Ad Fraud Report, which draws on data taken from over 466 billion site visits in over 200 global territories, revealed that while bad bots represent the most dangerous threat across all regions, […]

Seeing Remote Healthcare: In Conversation with Terrence Tormey, CEO of Xenon-VR Inc

B2B and SaaS models aren’t terms that typically come into global healthcare discussions. The unique nature of American-style healthcare lays those businesses processes bare from research to commercialization through the start-up eco system, from to regulatory approvals to sales and marketing. Terrence O’Brien Tormey has more than 45 years of sales, marketing, and executive experience […]

City Street Outreach Partners with Donor for $100K/month investment in Toronto food stability

  Partnership will feed over 40,000 people over four months through private donor’s gift to City Street Outreach’s distribution and Paintbox Bistro’s humanitarian food programs.    (image caption: Person experiencing unstable housing asks for food outside restaurants in Toronto)   TORONTO, May 31. The hunger problem in Toronto continues to expand as stay at home […]

B2B News for Tuesday, May 25, 2021: More Stirista SaaS Data for Sales, More Digitization for Construction, Learning Opportunities for B2B

Let’s call it catch up Tuesday. The first long weekend of summer has passed with much of Canada still facing lock down restrictions. Victoria Day fireworks were somewhat diminished by the massive relief of those receiving COVID-19 vaccines and booking them for their 12 to 17 year-olds. In the B2B world, today brings news of […]

CMA & AMA Toronto Join Forces for Young Marketers

Young marketers have a new power championing their career development. The Canadian Marketing Association (CMA) and AMA Toronto, a part of the American Marketing Association, are joining forces to champion the mentoring and development of young marketers. “Our collaboration enhances our ability to support marketers at various stages of their careers, deepen their knowledge and […]

Social Responsibility & Brand Purpose: In Conversation with Scott Goodson

Authenticity is not a buzzword. Clients, customers and colleagues know the difference between performative displays and conscience-led action. “Customers remember the chain stores that displayed Black Lives Matter stickers in their windows during the protests, but don’t have any Black executives on their leadership teams,” says Scott Goodson, the founder and CEO of StrawberryFrog. The […]

B2B News for Wednesday, May 12, 2021: The All Artificial Intelligence Edition with Executive Appointments, Investments & Your Coach is a Chat Bot

You know it’s time to start brushing up on your knowledge of emerging technologies when management teams start expanding. Artificial Intelligence enterprises are seeing exactly that kind of activity SirionLabs, an AI-powered contract management suite, has expanded its leadership team by appointing Rajeev Kumar as their new CRO. Kumar filled the same position at iCertis, […]

Supply Chain Reactivity: In Conversation with Mike McGrath of Kwayga

COVID-19 was not the first disruption of the global food supply chain. In the European Union, there was also Brexit. Kwayga, a start-up based in Cork, Ireland responded with what its CPO Mike McGrath describes as “the Tinder of supply chain technology.” The intent, though, is to maintain a relationship-focus with new partners rather than […]

B2B News for Wednesday, May 5, 2021: Aptum Sale Completes, Goody+ Launches, and Custom Content Collaboration Tools Debut

A recently-announced acquisition has been completed, it’s now easier to send employees rewards for their hard work and creatives should keep an eye out for new collaboration tools. Aptum, a hybrid multi-cloud managed service provider, has announced the completion of the sale of its Canadian colocation business to eStruxture. The planned sale was announced earlier […]

B2B News for Monday, May 3, 2021: Working Even More for Less, She’s Next Winners, New B2B Tech & SaaS Marketing Conference, Gravvity Gets Funding

The B2B News is mixed today. We’ll start with HR, delve into some entrepreneurialism, help marketers out and then get into a wellness app. It’s a reading adventure that defies the tendency to find a theme, define a trend or make sense of where we are all going in our half-vaccinated states. The pandemic has […]