The other day, I was speaking with a COO who was very excited about her digital transformation program. As she talked excitedly about her company’s plans to go to the Cloud, upgrade ERP and improve cyber security, I was compelled to interject that I was confused about whether the program was meant to digitize, digitalize or transform […]
What starts off as a very straightforward scene with a young businesswoman in a typical boardroom soon turns into a topsy-turvy journey that’s all about Deloitte trying to open up business professionals to unexpected possibilities. The consulting giant’s latest TV commercial appears to be inspired by the work of the late Dutch artist M.C. Escher, […]
The number and diversity of “salestech” products and services may be dwarfed by those on the martech side, but a research study from DiscoverOrg shows that’s where the bulk of budgets allocated to tech will be going this year. In its inaugural Purchasing Power Survey, Vancouver, Wash.-based DiscoverOrg commissioned Wakefield Research to ask approximately 500 […]
Longtime observers of the marketing and sales technology space suggested acquisitions such as Salesforce’s $15.3 billion purchase of Tableau marks an increased emphasis on literally illustrating the actions brands need to take if they want to accomplish their objectives. San Francisco-based Salesforce announced on Monday it would acquire Tableau, best known as a provider of […]
Conferences, trade shows and other events are a staple of B2B marketing teams, but a company called Chili Piper is offering a tool it suggests will help ensure they maximize their return on investment for sponsoring, attending or even hosting them. Based in New York, Chili Piper has attracted customers like Twillio and Intuit with […]
It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You were warned. Intranets across the land are […]
Even if it’s not the buzzword it was a few years ago, the concept of big data — unstructured information that was increasing in velocity, volume and variety — caused many companies to think about how it could change the way they operate. That said, a lot of the biggest use cases vendors, consultants and […]
As a research vice-president at Gartner Inc., Chris Howard has a lot of experience providing insight and guidance to all kinds of executive leaders, particularly CIOs. On a recent trip to Germany, however, he found himself having a conversation with a manufacturing firm where one of the key stakeholders was a chief digital officer — […]
Spiceworks on Wednesday said it would be able to help those marketing CRM, marketing automation and supply chain management applications improve their ability to reach buyers by adding more than a dozen categories to an intent-based targeting service it introduced last year. Austin-based Spiceworks, which serves as an online marketplace and community for discussions among […]
While some companies that have been focused on embracing new technologies to better serve customers may have already appointed chief digital officers, Gartner analysts say they also need to think about appointing digital product managers as part of a move to an approach they call ContinuousNext. The research firm, which is hosting its IT Symposium/Xpo […]
“The company made $5 million last year,” Mark Bowden says, “and I’m really happy about that.” This would be pretty good news in a variety of business contexts, but Bowden is absolutely certain that the hundreds of IT leaders watching him don’t believe him at all. Speaking at research firm Gartner Inc.’s IT Symposium/Xpo in […]
As a Chief Digital Officer (CDO), you focus on new technologies to help your B2B thrive. This includes social media, mobile applications, virtual opportunities, and more. But, before you move forward to reach your next goal, stop and talk to your communications’ team members. They may have some valuable insights to share that can take […]
Did you say or do something twice today? You’ll probably do the same thing — and then do it again on Repeat Day. Though its origins are obscure, Repeat Day is celebrated every year on June 3, encouraging people to do everything they do or say more than once. Of course, repetition is also a […]
Executives from brands including Caterpillar, Boeing and American Express told the 2019 Association of National Advertisers’ business-to-business (ANA B2B) conference to increase content production but ground their efforts in greater humanity and focus. Taking place in Chicago this week, the ANA B2B event was focused on a broad theme of ““Driving Growth and Building Marketing […]
Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]
Don’t worry about the steep drop-off: nearly 60 per cent of the business companies gain through a webinar comes from those who tune in on-demand, according to the latest research from BrightTalk. In its 2019 benchmark report, which is based usage data across the San Francisco-based firm’s platform for hosting webinars and videos, also wove […]
It was probably the most important slide in Intercom exec Des Traynor’s presentation, and also the most memorable — probably because it had all the most popular marketing tactics pointing to a giant Poop emoji. The chief strategy officer at customer messaging platform Intercom was trying to make a critical point to the many other […]
For too long those of us in marketing been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the job of improving both. I’ve recently explored, for example how some support for internal communications and candidate experience can benefit everyone. Then there’s the deplorable state of […]
Life is a game, but most of us don’t see the rules of the game that we’ve been conditioned to play. At work, you may recognize that the objective is to be the CEO and make the most money, and you can make moves toward that objective. You can do that in your personal life […]
Mikkel Svane has reached the kind of success that means he had no issues sharing the stage at Collision 2019 in Toronto on Thursday with another CEO — especially since it was a CEO who would now be reporting into him. A session that was originally designed to be a fireside chat with the CEO […]
