COVID-19 hasn’t just demanded technical innovation for remote work. Tech is evolving to meet the needs of workers who have to show up in person during the pandemic too. That’s the message from ADP’s Senior Director of Data Cloud Strategy, Brent Weiss. ADP is known for its Human Capital Management Solutions. Those suites have now […]
If there is one thing we’ve learned from the past 13 months of shutting our cameras off during virtual meetings, it’s that we all want to been seen less on and watch more cartoons. Vyond, the animation software company for business has raised $50 million US to capitalize further on the demand for its product […]
How has the pandemic impacted the way B2B marketers operate? The pandemic has brought upon unprecedented changes that have made a lasting impact on audience behavior and targeting. And, as a result of these changes, shifting to a digital-only mindset to meet key decision-makers in a work-from-home (WFH) environment is required. Sales teams crave […]
By Jeff Volpe and Mark Coxon Businesses have learned many lessons as they work their way through the pandemic, not the least of which is the important role of collaboration tools in navigating a socially distanced world. At the outset, remote work for many was treated as a temporary work-at-home experiment that would soon pass. […]
Mohamad Fakih and Ali Asaria launch the Sadaqa Project Initiative to provide 10,000 meals to people in need during Ramadan TORONTO, ON (April14, 2021)—Food security for the most vulnerable populations has been an ongoing issue in the GTA during the pandemic. Today, Mohamad Fakih, founder and CEO of Paramount Fine Foods, and Ali Asaria, CEO […]
Whether its headlines or recipes, never let good taste stand in the way of a great lede. With the death of grocer Galen Weston and the price of bread on every Canadian consumer’s mind this morning, the B2B marketing world turns to toast. When it comes to conversion rates, marketers have a propensity to burn […]
Have you ever missed big news in your social feeds? A birth announcement, an engagements, maybe your niece’s first soccer goal or your nephew’s first basketball game? Depending on how the social media algorithms, the post may never have shown up in your feed, if you didn’t accidentally scroll past it while skipping another ad […]
There’s a new way to show your age. Answer this question: Do you remember when flying was fun? If the answer is yes, you are old. Sure, there were long lines and X-rays, but there was no shoe removal requiring you to leave just a layer of sock or stocking between your soles and all […]
Questions, so many questions. Like, is pandemic hiring in “equity-focused” organizations even less honest an honest proposition when they demand potentials have access to a private room with a door that closes and ergonomically-designed chairs? Does no one respect the amazing concentration of the single parent who can write columns from the comfort of her […]
(Note: This post was originally a Twitter thread on April 1.) https://twitter.com/mohamadfakih8/status/1377740506298511361?s=21 A few thoughts on the Ford government’s latest attempt to get control of the third wave which is already worse than the first two despite what should have been learned over the last year. The primary objective of the government, and of […]
When the global pandemic took hold, companies had no choice but to pivot to remote work and digital-first business models to withstand the impact of COVID-19. Now, one year later, we’re seeing the unintended consequences of rapid digital transformation and focus on business continuity – the pressure on technologists has reached a boiling point […]
Holi, Passover, Easter and Ramadan are all meaningful events in the calendar we traditionally share with family, friends and our religious communities. However, thanks to COVID-19, the last week and the next month of observances represent a selection of potential super-spreader events. So, to keep you at home and out of the virus’ way, we […]
What is a brand story? According to The Drum, one the study showed that ‘eight out of ten (79 percent) of adults want brands to tell stories as part of their marketing.’ The research indicated that if consumers loved a brand’s story they were, ‘55 percent are more likely to buy the product in the […]
What’s the most coveted resource in the world of business today? Attention’s the answer if you’re still wondering. An average consumer today is bombarded with information from the left, right, and center almost to the point that it seems like a sensory overload. The pandemic certainly hasn’t helped things either. Increasing stress and anxiety […]
There are a huge number of virtual events filling the B2B for the days, weeks and months to come. Content marketing discoveries and best-practices have been numerous and the willingness to share expertise has never been greater. If you’ve got learning to share, now is the time to submit your speaking proposal for Content Marketing […]
A new model for predicting stock market bubbles and crashes is emerging. A team of researchers from a dozen international institutions focused on mathematics, physics, economics, and complex systems have developed a system using geometry to characterize stock market instability. The paper, Network Geometry and Market Instability, outlines functional structures of the higher-order architecture of […]
In-person events will resume. Virtual participation is here to stay. It’s not a contradiction. Hybrid is the new descriptor for all the ways of blending online and in-person events for the days to come. The hybridization of corporate events is something Loren Maisels, the Founder and President of LOMA Marketing Agency in Toronto, has spent […]
The latest B2B offerings include more products to act as deterrents to shop-lifting. VIRA Insights launched customizable variations of its retail solutions that were originally designed for cosmetics counters. Now the anti-sweep peg hooks, an adjustable metal lockbox with polycarbonate door, and high-end glass or plastic separators can be applied to any kind of merchandise. […]
Throughout the COVID-19 pandemic, so many people have lost their jobs and are looking for work. It is especially difficult to look for a new job during this time. You may interview on Zoom, but if you do have an interview in person you will probably wear a mask and physically distance from the […]
pixabay Starting a business on the back of last year is certainly challenging. Many budding entrepreneurs are still keen, however, but looking for innovative ways to hold onto their funds. There are plenty of cost-cutting solutions for startups at the moment. Workspace alternatives such as co-working and remote working are commonplace. Digital marketing has […]
