B2B marketers can now trigger account-based advertising campaigns from HubSpot’s marketing software, enabling easy orchestration of ABM with email nurture campaigns Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now […]
B2B marketers have long faced the strenuous task of proving the impact of their work. Though it remains one of the most daunting aspects of the job, demonstrating ROI is becoming easier thanks to marketing technology and, specifically, predictive analytics. At this point, most CMOs have at least toyed with the idea of launching a predictive analytics-driven […]
Acquisitions and mergers this week in the world of B2B… *** Omnitracs, LLC, a global pioneer of fleet management solutions to transportation and logistics companies, today announced the completion of its acquisition of the assets of Shaw Tracking, a subsidiary of Shaw Communications Inc. and the leading fleet management solutions provider in Canada. *** The Telecommunications […]
CJ Johnson is the CEO and co-founder, with Ambar Januel, of LA-based Januel+Johnson (J+J). He helps brands get “kick-ass with awareness.” After successful ventures in consulting and marketing/publicity for several on-demand mobile apps and startups, he went on to pursue his entrepreneurial passion by creating J+J. He has overseen creative campaigns and consultations for more than […]
Whether you’re a business owner or a professional, making sure that your images on social media appear properly is important to making a strong impression with your prospects and customers. But with so many social media channels and ongoing changes to their layout it can be difficult to keep up with all the different image […]
SurveyMonkey, the company whose tools have helped business professionals ask customers and colleagues about any number of subjects, is offering new answers to the questions of what it does, why it does it and where it sees its future. The San Mateo, Calif.-based firm recently unveiled a brand campaign centered around a concept described as […]
This week’s notable hires and appointments in the B2B world! *** Verve Industrial Protection, the global leader in industrial control system (ICS) cybersecurity, announced the appointment of Jim Crowley as Vice President Sales and Marketing. He will be responsible for revenue generation and new customer acquisition globally. *** OneSpot, the Content Sequencing® platform that powers cross-channel personalization […]
Best-selling authors, an indie singer-songwriter and a former U.S. Poet Laureate have all contributed to an online-only book-in-progress from Xerox that explores the future of work. The company this week launched the first phase of SetThePageFree.com, which features original stories with Lee Child (author of the “Jack Reacher” thrillers), musician Aimee Mann and poet Billy […]
In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]
Celestica International Inc. on Tuesday will release what executives described as its most significant brand overhaul since 2007, positioning the electronics manufacturing services firm as the enabler of innovation among companies from its native Canada to Silicon Valley. The rebranding includes a new logo that says goodbye to the flaming red comet that has served […]
With mobile internet users surpassing desktop internet users and Google creating a separate index for mobile friendly websites, having a responsive website is not an option anymore. According to Google, 50% of search queries come from mobile devices, but according to this report 58% of search queries in the United States come from mobile devices. […]
Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]
CNBC referred to our current time as “the Golden Age for women entrepreneurs.” The percentage of new female entrepreneurs in the United States is the highest it’s been since 1996, at 40%. This is great news for any women looking to be a business owner and ready to enter the market. Unfortunately, reports show that […]
Recently featured in Forbes, Tsufit is the author of award-winning book Step Into the Spotlight!: A Guide to Getting Noticed. Tsufit is a former lawyer who has been described by the Toronto Star as “a starburst of energy― bright bubbly and upbeat” and by Publisher’s Weekly as a “coaching dynamo”. Her book has been endorsed […]
Driving more engagement is the ultimate goal of just about any social media marketer, right? So why do so many of us struggle when it comes to our shares and comments? While best practices vary from business to business when it comes to encouraging shares, the fact remains that there are common threads between the […]
Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]
Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]
All eyes may be on the movie stars promoting their work at the Toronto International Film Festival (TIFF) this month, but SAP is using some of the event’s premieres to stimulate thinking around enterprise-oriented topics like the Internet of Things and big data. The software giant has sponsored a series of TIFF movies, which it […]
Unlike any other time in human history we have unlimited access to technology and information. At the same time, we also have a lot of resources that allow us to be that much more connected, and to exchange information with other like-minded people. What has also changed is our ability to self-publish books thanks to […]
Vendor Managed Inventory (VMI) is a process where the supplier monitors customer information to keep the customer properly stocked with materials. VMI often gets a bad reputation because historically procurement departments use it to shift cost to the supplier. This project was different. The overall objective was to reduce the number of manual changes to […]
