B2B Next 2019

B2B Next 2019 takes ‘choose your own adventure’ approach to educating e-commerce professionals

Executives from Unilever, Caterpillar, and Johnson Controls will be among the speakers heading to Chicago late next month for the second annual B2B Next, which explores the evolution of e-commerce between corporations, partners, suppliers, customers and other stakeholders. According to Mary Wagner, editorial director of live content, the event’s agenda is driven by the growing […]

B2B sales research confirms buyers are overwhelmed and front-line managers are unprepared

Eighty per cent of B2B sales reps who help filter information and ease the decision-making process for customers close high-quality, low-regret deals, according to a report from research firm Gartner. Based on a survey of more than 1,000 B2B buyers, the Stamford, Conn.-based company’s report suggested that quantity and even accuracy of information is not […]

The link between an employee activism strategy, crisis response and business continuity

Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as 40% of your workers might be activists. Employers, who can no longer control their workers’ […]

CTOs and CIOs

The difference between IT and technology leaders, and the alliances they can build

People can come to Robert Osborn for two very different, but very complementary, areas of expertise. As the federal CTO for ServiceNow, Osborn spends part of his time talking to public sector organizations about some of the ways they might be able to transform the citizen experience and the processes within government by making use […]

Demand Metric GetResponse

Demand Metric and GetResponse data says automating mid-funnel tactics boosts marketing results by 3X

Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live webinar to discus the results of the research, dubbed the 2019 Funnel Friction Benchmark Study, […]

Paradigm B2B Combine

Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and mid-market buyers. Chicago-based Paradigm B2B, which released its first two Combine reports last week, said the research also drew […]

IBM Apollo 11 50th anniversary

IBM TV spot uses Apollo 11 50th anniversary as a metaphor to inspire business leaders

Businesses might consider their digital transformation efforts as an act of pushing boundaries and exploring new frontiers, but the most recent IBM TV commercial is a good reminder that few will ever top the ambitions of NASA during the Apollo 11 mission. In a 30-second spot that consists entirely of archival footage, IBM effectively newsjacks […]

Bizzabo b2b tech events survey

Bizzabo survey shows only 12% of B2B tech marketers cite trade shows as key to driving business outcomes

B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech Trends Report, which was published earlier this month, Bizzabo said the majority of leadership (VPs and C-Suite) […]

Balanced Accountability Hernani Alves

3Ps to maximizing performance and achieving balanced accountability to win hearts

Effective leadership starts with leading yourself. If you want the best team possible, you must be ready to hold yourself accountable ahead of your staff. What does accountability have to do with leadership? Everything. I’ve supervised all kinds of people, from 16-year-old students to high-performing executives, and the most successful employees always share a positive […]

Charles Long Centerline Digital

Centerline Digital CEO refutes the ‘B2B and B2C marketing is blurring’ hypothesis

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder of Centerline Digital, Charles Long said he’s familiar with an increasingly […]

Data.com replacement InsideView

InsideView reaches out to Data.com customers to avoid data degradation and other risks

InsideView on Thursday launched a series of tools designed to position it as the data provider of choice for firms scrambling to replace Salesforce’s soon-to-be-discontinued Data.com service. Companies that have used Data.com’s Clean and Prospector products to fuel their customer relationship management (CRM) systems and other applications have about a year before Salesforce officially retires […]

Pipedrive AI CRM

Pipedrive aims at enteprise sales teams with updated plans, AI-based assistant and learning portal

Pipedrive on Wednesday is launching an updated CRM suite that includes a virtual assist based on artificial intelligence, along with an online education platform and an enterprise plan in a bid to show it can serve larger organizations. Based in New York, Pipedrive’s latest release adds a slew of other features such as the ability […]

Rooster Punk B2B marketer humanizing B2B

Rooster Punk reviews the B2B marketer origin story, and sees the opportunity for a rewrite

School’s been out for well over a month now, but even once kids find themselves back in the classroom, there likely won’t be many telling their teachers about their intentions to become B2B marketers. According to a U.K. agency called Rooster Punk, that’s an issue worth confronting, because the reality of the job could be […]