B2B News for Monday, January 20, 2021

The calendar might read 2021, but the business drama often looks like 1821. Mining, farming, lumber and all the other primary industries of colonial economies have been acquisition crazy of late. This time, it is the troubled diamond mines still hurting from girls finally having the voice to say they’ve wanted real best friends instead […]

Extending Content Analytics Capabilities, Helping Revenue Teams Maximize Performance

Seismic, a sales enablement and marketing orchestration platform provider, has announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, most sales teams aren’t equipped with the best-performing content to help them close deals, resulting in inefficient interactions and lower […]

B2B News for Monday, January 18, 2021

The business news writing lexicon has changed during the pandemic. Disruptions have been replaced by “strategic pivots.” The term “industry consolidation” no longer seems as apt as “aggressive expansion” or the even more popular descriptor “unprecedented diversification.” Like all reporting, the B2B News is fact-based and, in this column, deals only with actual events. Events […]

Edusity Launches Learning Management System for Enterprises

Edusity has launched. The learning management system (LMS) is a real-time, fully-interactive virtual classroom. Functionalities include document sharing, a virtual whiteboard, forums, chat capabilities and full video support.  “If there is one thing the pandemic has taught us,” says Mississauga-based co-founder Arvind Betala, “it is that online learning is easy to get wrong. We wanted […]

The top 3 skills business leaders need to prioritize in 2021

  The COVID-19 pandemic exposed weaknesses in many business strategies, particularly around their ability to respond to a changing business landscape with resilience. In hindsight, it’s clear that the biggest challenge for organizations was a massive digital shift as remote work became essential to conduct business safely. Business leaders never saw it coming, or at […]

Sponsored: CMO Summit is coming to Sydney 3/29-31!

The CMO Summit is coming to Sydney! Join us for an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. Sessions: CAPTURING ATTENTION Developing capitative content that […]