COVID-19 hasn’t just demanded technical innovation for remote work. Tech is evolving to meet the needs of workers who have to show up in person during the pandemic too. That’s the message from ADP’s Senior Director of Data Cloud Strategy, Brent Weiss. ADP is known for its Human Capital Management Solutions. Those suites have now […]
Category: Top News
B2B News for Friday, April 16: Fighting Screen Fatigue with Better Animated Videos for Business, Digital Wigs for Virtual Meetings & Gamified Sales Coaching
If there is one thing we’ve learned from the past 13 months of shutting our cameras off during virtual meetings, it’s that we all want to been seen less on and watch more cartoons. Vyond, the animation software company for business has raised $50 million US to capitalize further on the demand for its product […]
Q&A with Dmitri Lisitski, Co-Founder and CEO of Influ2
How has the pandemic impacted the way B2B marketers operate? The pandemic has brought upon unprecedented changes that have made a lasting impact on audience behavior and targeting. And, as a result of these changes, shifting to a digital-only mindset to meet key decision-makers in a work-from-home (WFH) environment is required. Sales teams crave […]
Today’s Hybrid Workspaces: Transforming the Collaboration Paradigm
By Jeff Volpe and Mark Coxon Businesses have learned many lessons as they work their way through the pandemic, not the least of which is the important role of collaboration tools in navigating a socially distanced world. At the outset, remote work for many was treated as a temporary work-at-home experiment that would soon pass. […]
News Release: Mohamad Fakih and Ali Asaria launch the Sadaqa Project
Mohamad Fakih and Ali Asaria launch the Sadaqa Project Initiative to provide 10,000 meals to people in need during Ramadan TORONTO, ON (April14, 2021)—Food security for the most vulnerable populations has been an ongoing issue in the GTA during the pandemic. Today, Mohamad Fakih, founder and CEO of Paramount Fine Foods, and Ali Asaria, CEO […]
B2B News for Wednesday, April 14, 2021: Bread and Butter Marketing Conversions Toasted by Negativity, Badly Chosen Influencers & Pineapple Juice
Whether its headlines or recipes, never let good taste stand in the way of a great lede. With the death of grocer Galen Weston and the price of bread on every Canadian consumer’s mind this morning, the B2B marketing world turns to toast. When it comes to conversion rates, marketers have a propensity to burn […]
Toward a Better Social Media Experience: In Conversation with Jerry Chien, Gravvity CEO
Have you ever missed big news in your social feeds? A birth announcement, an engagements, maybe your niece’s first soccer goal or your nephew’s first basketball game? Depending on how the social media algorithms, the post may never have shown up in your feed, if you didn’t accidentally scroll past it while skipping another ad […]
B2B News for Friday, April 9, 2021: Will VTOL Make Flight Fun? Hybrid Events and the Return to Business Travel
There’s a new way to show your age. Answer this question: Do you remember when flying was fun? If the answer is yes, you are old. Sure, there were long lines and X-rays, but there was no shoe removal requiring you to leave just a layer of sock or stocking between your soles and all […]
B2B News for Wednesday, April 7, 2021: Questions about Home Office Productivity, Tax Planning & Oil and Gas meet Vertical Grow Ops in Proposed Acquisition
Questions, so many questions. Like, is pandemic hiring in “equity-focused” organizations even less honest an honest proposition when they demand potentials have access to a private room with a door that closes and ergonomically-designed chairs? Does no one respect the amazing concentration of the single parent who can write columns from the comfort of her […]
OP-ED: Mohamad Fakih: Third wave in Ontario leaves us all vulnerable
(Note: This post was originally a Twitter thread on April 1.) https://twitter.com/mohamadfakih8/status/1377740506298511361?s=21 A few thoughts on the Ford government’s latest attempt to get control of the third wave which is already worse than the first two despite what should have been learned over the last year. The primary objective of the government, and of […]
How full-stack observability with business context can reduce IT complexity
When the global pandemic took hold, companies had no choice but to pivot to remote work and digital-first business models to withstand the impact of COVID-19. Now, one year later, we’re seeing the unintended consequences of rapid digital transformation and focus on business continuity – the pressure on technologists has reached a boiling point […]
B2B News for Friday, April 2, 2021: a B2B Testing Solution Acquisition, a COVID Relief Partnership for SMEs and Low Bandwidth Meetings
Holi, Passover, Easter and Ramadan are all meaningful events in the calendar we traditionally share with family, friends and our religious communities. However, thanks to COVID-19, the last week and the next month of observances represent a selection of potential super-spreader events. So, to keep you at home and out of the virus’ way, we […]
How To Tell An Engaging Brand Story
What is a brand story? According to The Drum, one the study showed that ‘eight out of ten (79 percent) of adults want brands to tell stories as part of their marketing.’ The research indicated that if consumers loved a brand’s story they were, ‘55 percent are more likely to buy the product in the […]
3 Unorthodox methods companies are using to get users’ attention in 2021
What’s the most coveted resource in the world of business today? Attention’s the answer if you’re still wondering. An average consumer today is bombarded with information from the left, right, and center almost to the point that it seems like a sensory overload. The pandemic certainly hasn’t helped things either. Increasing stress and anxiety […]
B2B News for Friday, March 26, 2021: Virtual B2B Events, Vendors Beware, Intentionally Bad Bosses
There are a huge number of virtual events filling the B2B for the days, weeks and months to come. Content marketing discoveries and best-practices have been numerous and the willingness to share expertise has never been greater. If you’ve got learning to share, now is the time to submit your speaking proposal for Content Marketing […]
B2B News for Wednesday, March 24, 2021: Market Bubbles and Crashes, Electronic Vehicles in Logistics, Awards for Sustaining the Fresh Food Supply Chain
A new model for predicting stock market bubbles and crashes is emerging. A team of researchers from a dozen international institutions focused on mathematics, physics, economics, and complex systems have developed a system using geometry to characterize stock market instability. The paper, Network Geometry and Market Instability, outlines functional structures of the higher-order architecture of […]
The Future of Events is Hybrid: In Conversation with Loren Maisels
In-person events will resume. Virtual participation is here to stay. It’s not a contradiction. Hybrid is the new descriptor for all the ways of blending online and in-person events for the days to come. The hybridization of corporate events is something Loren Maisels, the Founder and President of LOMA Marketing Agency in Toronto, has spent […]
B2B News for Friday, March 19 2021: Shop-Lifting Prevention, Call Centre Tech, and Mobile Industrial Filters
The latest B2B offerings include more products to act as deterrents to shop-lifting. VIRA Insights launched customizable variations of its retail solutions that were originally designed for cosmetics counters. Now the anti-sweep peg hooks, an adjustable metal lockbox with polycarbonate door, and high-end glass or plastic separators can be applied to any kind of merchandise. […]
What to Expect from Interviewing during the Pandemic
Throughout the COVID-19 pandemic, so many people have lost their jobs and are looking for work. It is especially difficult to look for a new job during this time. You may interview on Zoom, but if you do have an interview in person you will probably wear a mask and physically distance from the […]
7 Simple Ways Startups are Cutting Costs in 2021
pixabay Starting a business on the back of last year is certainly challenging. Many budding entrepreneurs are still keen, however, but looking for innovative ways to hold onto their funds. There are plenty of cost-cutting solutions for startups at the moment. Workspace alternatives such as co-working and remote working are commonplace. Digital marketing has […]