B2B News for Friday, April 16: Fighting Screen Fatigue with Better Animated Videos for Business, Digital Wigs for Virtual Meetings & Gamified Sales Coaching

If there is one thing we’ve learned from the past 13 months of shutting our cameras off during virtual meetings, it’s that we all want to been seen less on and watch more cartoons. Vyond, the animation software company for business has raised $50 million US to capitalize further on the demand for its product […]

B2B News for Wednesday, April 14, 2021: Bread and Butter Marketing Conversions Toasted by Negativity, Badly Chosen Influencers & Pineapple Juice

Whether its headlines or recipes, never let good taste stand in the way of a great lede. With the death of grocer Galen Weston and the price of bread on every Canadian consumer’s mind this morning, the B2B marketing world turns to toast. When it comes to conversion rates, marketers have a propensity to burn […]

Toward a Better Social Media Experience: In Conversation with Jerry Chien, Gravvity CEO

Have you ever missed big news in your social feeds? A birth announcement, an engagements, maybe your niece’s first soccer goal or your nephew’s first basketball game? Depending on how the social media algorithms, the post may never have shown up in your feed, if you didn’t accidentally scroll past it while skipping another ad […]

B2B News for Wednesday, April 7, 2021: Questions about Home Office Productivity, Tax Planning & Oil and Gas meet Vertical Grow Ops in Proposed Acquisition

Questions, so many questions. Like, is pandemic hiring in “equity-focused” organizations even less honest an honest proposition when they demand potentials have access to a private room with a door that closes and ergonomically-designed chairs? Does no one respect the amazing concentration of the single parent who can write columns from the comfort of her […]

OP-ED: Mohamad Fakih: Third wave in Ontario leaves us all vulnerable

(Note: This post was originally a Twitter thread on April 1.)  https://twitter.com/mohamadfakih8/status/1377740506298511361?s=21   A few thoughts on the Ford government’s latest attempt to get control of the third wave which is already worse than the first two despite what should have been learned over the last year.  The primary objective of the government, and of […]

How full-stack observability with business context can reduce IT complexity

  When the global pandemic took hold, companies had no choice but to pivot to remote work and digital-first business models to withstand the impact of COVID-19. Now, one year later, we’re seeing the unintended consequences of rapid digital transformation and focus on business continuity – the pressure on technologists has reached a boiling point […]

B2B News for Friday, April 2, 2021: a B2B Testing Solution Acquisition, a COVID Relief Partnership for SMEs and Low Bandwidth Meetings

Holi, Passover, Easter and Ramadan are all meaningful events in the calendar we traditionally share with family, friends and our religious communities. However, thanks to COVID-19, the last week and the next month of observances represent a selection of potential super-spreader events. So, to keep you at home and out of the virus’ way, we […]

3 Unorthodox methods companies are using to get users’ attention in 2021

  What’s the most coveted resource in the world of business today? Attention’s the answer if you’re still wondering.  An average consumer today is bombarded with information from the left, right, and center almost to the point that it seems like a sensory overload. The pandemic certainly hasn’t helped things either. Increasing stress and anxiety […]

B2B News for Wednesday, March 24, 2021: Market Bubbles and Crashes, Electronic Vehicles in Logistics, Awards for Sustaining the Fresh Food Supply Chain

A new model for predicting stock market bubbles and crashes is emerging. A team of researchers from a dozen international institutions focused on mathematics, physics, economics, and complex systems have developed a system using geometry to characterize stock market instability. The paper, Network Geometry and Market Instability, outlines functional structures of the higher-order architecture of […]

B2B News for Friday, March 19 2021: Shop-Lifting Prevention, Call Centre Tech, and Mobile Industrial Filters

The latest B2B offerings include more products to act as deterrents to shop-lifting. VIRA Insights launched customizable variations of its retail solutions that were originally designed for cosmetics counters. Now the anti-sweep peg hooks, an adjustable metal lockbox with polycarbonate door, and high-end glass or plastic separators can be applied to any kind of merchandise. […]