58% of Americans own stock, a percentage that has held fairly steady since 2010, but has not fully rebounded to the 62% of people who owned stock prior to The Great Recession in 2007. It’s clear that many would-be investors have fears about the volatility of the stock market and are hesitant to invest. Financial […]
Image credits: Unsplash The search for the best executive search firm can be a complicated and time-consuming process. There are many factors to consider, including reputation, experience, longevity, and specialization in your industry. To ensure that you find the top executive search firm, here are a few tips: Conduct a thorough search Once you’ve set […]
By Colby Cavanaugh Over the past few years, account-based marketing (ABM) has been a pivotal strategy for B2B marketers, and for good reason. ABM flipped the funnel upside down and forever changed B2B marketing by focusing B2B marketers on the accounts that are mostly likely to buy. Consider that B2B marketers primarily used to just take a volume-based, spray-and-pray approach where it was […]
By Darren Yablonski The risks to business continuity have had many faces: malicious insiders, accidental deletion, and natural disasters to name a few. Today, the face of the enemy has changed. Ransomware is on the rise, making it the new top threat for organizations of all sizes. And as technological innovation grows, the threat posed by ransomware increases as well. Ransomware is consistently […]
By Caroline Casey We’re at an incredible moment in time where disability is changing the future of work more than ever before, and business leaders can no longer walk away from this issue. Putting disability inclusion on their corporate agenda is one of the most important things a business leader can do, because business is the most powerful force on the planet. Disability has always been “the […]
Image: Pixabay Ecommerce plays a significant role in retail today. As a wholesaler or an intermediate supplier that connects manufacturers and retailers, you need your own website and online store to sell your products directly to other businesses instead of end consumers. In building your online presence, you must ensure your site is cost-effective, scalable, […]
The Software-as-a-Service (SaaS) industry brought a whole new world of technology to the table. Businesses today have access to effective SaaS tools they can use to streamline their work and maximize profits. It’s only expected that companies are jumping at the opportunity. Today, 38% of businesses globally are using at least one SaaS product. The […]
Attitudes towards gambling, whether it is on sports, casino games or lotteries, have changed significantly over the past 20 years or so. Today, placing a bet has been largely destigmatized, and is a pastime that is enjoyed by billions across the globe. A large part of that normalization is due to more information about gambling […]
Organizations typically understand the problems their products solve. It’s always clear to them. But rarely can they differentiate what problems their customers see as nice to solve vs. should solve vs. must solve for their business. In the B2B world, customers typically spend money on must-haves. To know a customer’s must-solve problem, you need to […]
Despite the conscious efforts of business owners to implement robust cybersecurity measures within their organization, there may be cases wherein data breaches could still happen. For instance, this could be due to human error or mistakes made by your employees. This can be critical since your team members should be the company’s first line of […]
by Seneca Hampton Selling on Amazon used to have a low barrier to entry due to low start ups cost. It was easy to see success quickly. These days, that’s changed. Now the barrier to entry is expensive and it takes a lot of technical skill and time to be successful selling on the platform. […]
By Gregg Ostrowski, Executive CTO, Cisco AppDynamics Today, in order to generate value for businesses and their customers, applications must be increasingly robust to ensure a satisfying user experience and minimize bad interfaces that generate mistrust or question the way their data is handled. In this age of immediacy, users are eliminating deficient applications from […]
Image: Pixabay If you’re a regular internet user (or even just an occasional one) you’ve likely come across a chatbot on at least one occasion. You might not have even realized you were conversing with a bot, but it’s thought that at least 80% of us have interacted with a chatbot at least once in […]
Jill M. Speirs, President and CEO of M2 Partners, explains how successful marketing technology implementations have tostart with a new approach to procurement Companies have been investing in marketing technology for more than three decades. On the positive side such technology has helped businesses become more customer-centric and efficient. However, despite progress, organizations still face three key challenges. Marketing data is disparate and not consolidated […]
Source In today’s world, staying compliant is no longer an option. Especially since organizations are managing their operations remotely, governance bodies are getting more strict about following laws and guidelines. Failing to adhere to the regulations imposes hefty fines on organizations—small businesses or big enterprises. Here’s a thought—regulatory compliance isn’t as ‘brutal’ as it seems. […]
By Patrick Halpin, Vice President Data Science, 84.51° When data scientists are tasked with building a business solution, the goal is to efficiently develop a solution that’s accurate, reliable, and scalable. But the data science process involves so many steps that they often don’t get to spend enough time on the modeling or algorithmic development portion of the work needed to develop the optimal solution. At 84.51°, we’ve developed tools and resources that help data scientists focus […]
by Debjani Deb, CEO of ZineOne For years, ‘know your customer’ has been an essential element for marketers everywhere. But as new eCommerce and social media channels have emerged, marketers have plowed time and investment into gathering as much consumer data as possible – through web history, third-party cookies, and more. All with the aim of […]
Lisbon November 4, 2022 Web Summit, the world’s largest technology event, has declared Theneo, an AI startup from Georgia, the winner of this year’s PITCH competition. PITCH, in partnership with Siemens, is Web Summit’s startup competition, bringing together the world’s leading early-stage startups for a live onstage battle. 105 of the 2,296 startups exhibiting at […]
By Dr. Tim Wagner, Co-founder and CEO, Vendia Most companies today are understandably focused on what happens within their four walls. But if you depend on partners in order to run your business (think shipping, manufacturing, finance processes, etc.), then it’s also vital to think about that portion of your critical business data that’s created outside of your company. Because so […]
Distributed Denial of Service (DDoS) attacks hold the power to wreak serious destruction; each 15-minute attack can cause tens of millions in damages alone while empowering attackers to temporarily shut down organizations at will. DDoS attacks are not only increasing in magnitude, but also power: attackers are wrangling ever-greater botnets, and making use of increasingly […]
