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Register for Thursday’s webinar on using content marketing for lead generation [Sponsored]

Last updated on February 18th, 2016 at 12:32 pm

If you’re a content marketing pro but need to level up your game a few notches, you’ll want to check out a free webinar on Thursday afternoon, courtesy the SqueezeCMM team [a B2B NN partner].

On Thursday February 18 at 1 p.m.ET, SqueezeCMM’s Jennifer Evans and John Huang will run this free webinar on how your content marketing campaigns boost your lead generation efforts. You’l learn key insights on the latest in content marketing measurement, the most important metrics and tools to use, and how to take action on your data.

Register for Thursday’s webinar here.

In Thursday’s session you’ll learn:

  • How to go from opinion-based content strategy to data-driven in three steps
  • The kinds of data and content you’ll need to start generating leads and results
  •  Important content marketing trends in 2016 and how they affect your business



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B2BNN Newsdesk
B2BNN Newsdesk
We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.