Hashtag Team: Finding influencers on Twitter, unleashing the power of B2B email marketing

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Happy Wednesday! We hope you enjoy this week’s round up of the most shared and buzzworthy B2B content on social media. We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.

This week, we found advice for running smart B2B email marketing campaigns and using Facebook for B2B business, along with some advertising news from LinkedIn, a guide to finding and engaging influencers, and an infographic about the impact predictive marketing analytics can have on B2B marketing.

TRENDING TOPICS

B2B Email Marketing

Any type of B2B marketing requires a specialized approach, and that includes email marketing. In this post, Jordie van Rijn discusses what customers are really looking for, and how to build an email campaign that successfully gives them what they want. A highlight quote from the post: “Nobody ever bought an airplane after reading one email.”

Facebook for B2B Marketing

The value of Facebook for businesses has changed over time, as the platform grows and evolves. But according to Gene Hammett in this post for Entrepreneur, there are two reasons why B2B businesses should still be paying attention to Facebook: advertising intelligence and brand/reputation management. Beyond those two benefits, this post covers how you can be more effective on the platform, and the biggest trends that can affect your success on Facebook.

B2B Influencer Marketing

This post from Sheena McKinney on the Heinz Marketing blog contains almost everything you need to get started finding and engaging with influencers on Twitter. While the definition of what an “influencer” actually is will vary depending on your industry, customers, and goals, this post offers some solid advice about how to find them on Twitter and how to begin establishing relationships and engaging with them.

 

B2B Targeting for LinkedIn Ads

As Marketing Land reports in this post, LinkedIn has introduced a way for B2B advertisers to use their own data to target ads. Advertisers can now upload lists of up to 30,000 companies and LinkedIn will then show ads targeted to the employees of those companies. For B2B companies, the business-centric nature of LinkedIn offers an amazing opportunity to connect with potential customers and influencers. Being able to use internal data to further target ads on the platform will only make that opportunity more powerful.

TOP MEDIA

B2B Predictive Marketing [Infographic]

To understand how predictive marketing can impact business performance, EverString commissioned a study from Forrester. This infographic covers the results of that study, highlighting how data and analytics can help B2B marketers stay ahead of the pack, drive demand, and attract new business.

 

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley