Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on Big Data. Using Nexalogy, we easily sifted through piles of social data to discover these articles, and have collected them here to keep you in the loop. Enjoy!
Defining big data’s role in B2B marketing
— DaveO (@storagesport) May 1, 2016
Staying true to its moniker, Big Data is a big topic. It can be overwhelming trying to understand how data is best integrated with marketing strategies. Where can it provide the most benefit? How is it best analyzed and put into action? Where do you even begin? This post from Valerie Levin on business.com helps answer these questions, and offers guidelines for aligning the potential of data with your marketing strategies and other areas of business.
How intent data can improve B2B marketing
— Data Informed (@Data_Informed) May 10, 2016
No matter what industry your B2B business operates in—chances are, your potential customers routinely begin their buying journeys by researching things on the Internet. That research results in “intent” data, which can help B2B marketers better target campaigns to prospects at the beginning of their buying journey. In this post on Data Informed by Shepherd Smith, you’ll learn about some specific use cases for incorporating intent data in B2B marketing campaigns.
Using data to drive leads
— Crucial Bits (@CrucialBits) May 1, 2016
In this post on Marketing Dive, David Kirkpatrick summarizes the results of Radius’ 2016 B2B Demand Generation Benchmark Study. When applying predictive analytics to demand generation, respondents met their objectives 55% of the time. B2B marketers who didn’t use analytics met those objectives just 30% of the time. This post goes into more detail about how data can make a big difference in B2B marketing, and offers some more recommended reading on the subject as well.
Ensuring data quality in B2B marketing
— Shelly Kramer (@ShellyKramer) May 4, 2016
B2B big data security [Infographic]
Big Data is full of both potential benefits and risks for B2B businesses. This infographic from IBM Security covers some important information on how to avoid three common pitfalls of imperfect Big Data security.
If you missed last week’s edition, which focused on SaaS companies and was compiled by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know via @b2bnewsnetwork. We love hearing from you!
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