B2B Trending Conversations: A Big Focus on #BigData

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Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on Big Data. Using Nexalogy, we easily sifted through piles of social data to discover these articles, and have collected them here to keep you in the loop. Enjoy!

Defining big data’s role in B2B marketing

Staying true to its moniker, Big Data is a big topic. It can be overwhelming trying to understand how data is best integrated with marketing strategies. Where can it provide the most benefit? How is it best analyzed and put into action? Where do you even begin? This post from Valerie Levin on business.com helps answer these questions, and offers guidelines for aligning the potential of data with your marketing strategies and other areas of business.

How intent data can improve B2B marketing

No matter what industry your B2B business operates in—chances are, your potential customers routinely begin their buying journeys by researching things on the Internet. That research results in “intent” data, which can help B2B marketers better target campaigns to prospects at the beginning of their buying journey. In this post on Data Informed by Shepherd Smith, you’ll learn about some specific use cases for incorporating intent data in B2B marketing campaigns.

Using data to drive leads

In this post on Marketing Dive, David Kirkpatrick summarizes the results of Radius’ 2016 B2B Demand Generation Benchmark Study. When applying predictive analytics to demand generation, respondents met their objectives 55% of the time. B2B marketers who didn’t use analytics met those objectives just 30% of the time. This post goes into more detail about how data can make a big difference in B2B marketing, and offers some more recommended reading on the subject as well.

Ensuring data quality in B2B marketing

B2B big data security [Infographic]

Big Data is full of both potential benefits and risks for B2B businesses. This infographic from IBM Security covers some important information on how to avoid three common pitfalls of imperfect Big Data security.

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If you missed last week’s edition, which focused on SaaS companies and was compiled by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know via @b2bnewsnetwork. We love hearing from you!

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley