B2B News Network, the award-winning, top-ranked site on the web for B2B news (Google June 2018) announced today a new bespoke marketing platform for the channel. Called Reseller Engine, the company also announced the offering’s first exclusive partner, Canadian B2B marketing company, The Mezzanine Group.
The Reseller Engine service combines a powerful trifecta of B2B marketing tools. Using B2BNN’s library of over 2000 content assets, combined with sophisticated B2B targeting data and an award-winning analytics platform, all within a turnkey program, Reseller Engine makes high-impact marketing available to channel partners who otherwise have limited marketing capacity. Implementation services of Reseller Engine will be delivered by the Mezzanine Group.
“It’s a true pleasure to partner with Mezzanine, who execute the best programs in the business,” said B2BNN’s Jen Evans. “Our targeting, content and analytics deliver cost and time savings in the most critical areas for channel marketers: delivering value to customers and prospects at every interaction, identifying and engaging with the right prospects, and generating results that satisfy OEM requirements and grow brand awareness and lead generation for the partner.”
“Reseller Engine allows us to deliver digital marketing programs on ‘A list’ platforms for channel marketers, who often don’t have the time or ability to execute these programs themselves or hire a team of digital marketing experts, content creators, writers, and program managers. These programs add great value to channel prospects and marketers, and we’re thrilled by what we’ve been able to accomplish for customers so far. B2BNN has developed an unmatched set of assets over the past four years and we’re thrilled to be able to bring it to the channel,” said Mezzanine’s Shepherd.
The Reseller Engine offering comes in 3 tiers starting at $2800 a month and runs on two concurrent tracks: an always-on content marketing lead generation program, and event-specific campaigns. It is MDF-compliant in all major programs and includes custom content from industry experts like Shane Schick; social, email, search and content marketing; and a shared dashboard with OEM partners from award winning software SaaS SqueezeCMM. The Canadian program is currently only available through Mezzanine. For more information please visit The Mezzanine Group and Reseller Engine
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