Last updated on March 3rd, 2023 at 01:45 pm
Generating leads for your professional roofing business can seem daunting, but with the right tools and techniques in place, you can easily be generating high-quality leads in no time. This article will outline some of the best ways to generate leads for professional roofers.
Use The Weather
Roofers thrive on bad weather conditions as these are the ones that damage the top of the house the most. Many contractors have already conducted storm damage marketing which allows them to contact homeowners after a severe weather event. This is a great way to get in touch with new customers who may need your services. Take the opportunity to emphasize the benefits of the roofing services you sell, whether that’s aesthetic or them lasting up to 20 years.
You can also use the weather as an opportunity to generate leads by using targeted ads on social media or Google AdWords. These ads can be specifically targeted at people who live in areas that are prone to severe weather conditions. By using these keywords, you can make sure that your ad is only shown to people who are likely to need your services.
Getting referrals from past customers is one of the best ways to generate leads for your roofing business. When a customer is happy with your work, they will be more than happy to refer you to their friends and family. You can also offer incentives for referrals, such as discounts on future services or even a cash bonus.
Another great way to get referrals is by partnering with other businesses in the home improvement industry. For example, you could partner with a local painting company and offer referrals to each other’s customers. This is a win-win situation because you’re both providing value to your customers and generating leads for your business.
Social media is the most important advertising tool for a modern business. Because of that, create the following accounts:
- A business page on Facebook
- A profile on Twitter
- An account on LinkedIn
These social media platforms will allow you to interact with potential customers, as well as other businesses in your industry. You can use social media to:
- Share photos and videos of your work
- Offer tips and advice
- Answer customer questions
- Run promotions and giveaways
By being active on social media, you’ll be able to build relationships with potential customers and grow your business.
It’s essential that you gain credibility with your blogging. Write educational articles that show you know your stuff when it comes to roofing. You can also blog about common problems that homeowners face with their roofs and how they can solve them. Be sure to include calls to action in your blog posts so that readers will know what to do next, whether it’s contacting you for a quote or subscribing to your newsletter.
For example, you could write a blog post titled “The Top Five Reasons Your Roof Might Leak” and then include a call to action at the end of the post that says, “If you’re experiencing any of these problems, contact a professional roofer for a quote.”
Successful contractors need to get people’s attention and using the weather conditions to advertise is perfect for roofers. Make sure to get referrals and utilize social media to reach out to as many people as you can. Finally, create a blog where you’ll prove your experience and knowledge getting people to hire you.