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4 Reasons Why Your Business Needs Video Marketing

Last updated on August 9th, 2022 at 11:02 am

Video marketing is when companies make videos to raise their online profile. Video can be a powerful way for a brand to get its message across in a way that is easy for a large number of people to understand. Video marketing is one of the newest tools you can use to promote your business. But you might still be unsure. Should you really think about using videos to market your business? Video is actually one of the most flexible and profitable ways to market online, and not just because everyone is doing it. Here are a few reasons why video content marketing is more crucial than ever and why your business needs it.

Photo by Teono123 No

You’ll Get a Good Return On Your Investment

The return on investment of your video will depend on a number of things, such as how well you’ve planned your content strategy and how good your videos are. Even so, many businesses say that video gives them a good return on their money.

Online tools for editing videos are getting better and more affordable all the time. Even your phone can make great videos, making it easy and cheap to make videos that people want to watch.

Videos Boost Sales

There could be direct sales from a video. When people can watch videos of how something works, they are more likely to buy it. Studies show that a high number of the people who watched an explainer video about a product or service ended up buying it.

Video is also good for websites because it keeps people on the pages for longer and makes them more likely to look around the site. This is great for people who don’t like to read about products and prefer to see them in action before making a purchasing decision. 

Videos Are Easy To Share

Now, social media networks are better able to make it easy for people to share videos with other people. With Facebook live streams, Instagram stories, and certainly with Tik Tok’s entire premise, these platforms are changing to focus more on video content than they did before.

But when it comes to social media, marketers for videos need to remember that people share feelings, not facts. Many people would share a brand video with their friends if it was interesting. So, it’s important to make videos that are fun and entertaining to get people to share them on social media. This could be anything from introducing your team to telling jokes to showing how you do your work with precast concrete and other materials customers might not be aware of. Even though feelings aren’t exactly a return on investment, social shares can bring people to your site.

Videos Are Great For Google Ranking

Since videos make people stay on your site longer, this shows search engines, especially Google, that your site has good, interesting content. And now that Google owns YouTube, the way videos affect your search engine rankings has changed in a big way.

Make sure your YouTube videos are optimized for search engines. Make titles and descriptions that are interesting. Include a link to your website, its products, and services. Give possible customers a way to take the next step with a useful call to action too. 

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