Adobe Summit 2025: AI Cuts Marriott’s Campaign Timelines by 70%

At Adobe Summit, Marriott revealed its adoption of Adobe Experience Platform agents reduced time-to-market for campaigns by 70%. It highlights the sweeping impact of AI automation across creative, industrial, and marketing operations.

Paramount Skydance Plans Early‑November Layoffs of 2,000–3,000 Roles

Following its $8.4B merger, Paramount Skydance is preparing to slash up to 3,000 jobs—roughly 10–15% of its workforce—by early November. The move signals cost-containment and streamlining is underway at the newly unified media powerhouse. 

Vocalize: Gamified Voice Competitions for Lead Gen

Researchers introduced Vocalize, a system leveraging large language models to run gamified voice competitions that double as lead-generation campaigns. Early tests across live events show promise in turning interactive audio into measurable B2B outcomes.

10Fold: B2B Content Volume Has Tripled—Budgets Barely Budge

A new 10Fold report finds that 91% of B2B marketers have ramped up content output—tripling volume in 2025—yet 75% received only modest budget increases. It underscores rising demand for content production amid tightening marketing resources. 

5. Wildcard — 

B2B Innovation: Embedded Finance, AI & Partner Enablement Are Now Structural

This week’s B2B innovation insights highlight embedded finance and AI’s integration into core B2B commerce systems, not just add-ons. Logistics is evolving from reactive visibility to predictive, proactive orchestration—though supplier enablement remains a critical challenge.