Amazon’s B2B empire quietly crosses $35B threshold
Amazon Business has quietly grown into a $35 billion+ arm, serving millions of organizations with tailored procurement tools, analytics, and fulfillment services. Analysts believe its slice of B2B commerce still has enormous upward potential.
Home Depot launches digital project‑planning platform for PROs
Home Depot Bolsters B2B Business With Digital Planning Tool for Contractors
Home Depot has introduced a digital planning and execution platform aimed at professional renovators, trades, and specialty contractors. The tool helps manage large, complex jobs — a move to deepen relationships with high‑value B2B customers.
B2B marketers automate 80% of work using AI, CMO says
Scott Leatherman, CMO of Aviatrix, says his team now automates ~80% of marketing tasks—content, video, analytics—using LLMs and AI tools. The shift frees up their bandwidth for strategic work, though they still guard against AI’s bias and tone pitfalls.
CEOs unite in global ad push to accelerate AI uptake
Exclusive: CEOs launch AI adoption campaign
Leading tech CEOs (from Autodesk, Cisco, Siemens, and others) have launched an ad campaign urging organizations and governments to accelerate AI adoption. Powered by the Business Software Alliance, the campaign also aims to influence global AI policy agendas, especially in emerging markets.
Industrial buyers are rewriting procurement rules
High-Value B2B Manufacturing: Buying Trends Unveiled
A recent study of 250+ manufacturing decision-makers reveals that industrial purchase journeys are becoming more complex: multiple departments now weigh in, and buyers leverage digital tools and channel hopping to compare before committing. Trust, vendor validation, and data access remain pivotal.
Agentic multimodal AI reimagines B2B advertising
Agentic Multimodal AI for Hyperpersonalized B2B and B2C Advertising in Competitive Markets
A new research framework proposes an autonomous AI system that can generate culturally relevant, persona‑aware ads in B2B (and B2C) contexts — adapting in real time to market signals and shifting buyer behavior. The approach blends retrieval‑augmented generation (RAG), multimodal inputs, and adaptive targeting to maximize ROI without traditional A/B tests or manual campaign design.
