Adobe releases B2B AI agents for sales & marketing workflows — Tech / USA
Adobe launched three AI agents—Audience Agent, Journey Agent, and Data Insights Agent—designed specifically to address the complexities of B2B buying (e.g. buying committees, long cycles).
These tools aim to automate identification of decision-makers, optimize buyer journeys, and surface insights from messy datasets to shorten sales cycles.
Expedia Group B2B unveils AI‑powered tools and APIs — Tech / Asia-Pacific
At its EXPLORE Connect event, Expedia introduced “Smart Trip AI”—a recommendation engine—and a Lodging Sponsored Listings API to help B2B partners monetize traffic and personalize travel experiences.
By weaving together its travel marketplace data and AI models, Expedia is positioning itself as both a platform and service provider to hotels, OTAs, and agencies.
Lowe’s completes acquisition of FBM to expand B2B digital reach — Industrial / USA & Canada
Lowe’s has closed its $8.8B deal for Foundation Building Materials (FBM), boosting its position in the professional builder market.
The acquisition brings FBM’s AI‑driven Blueprint Takeoff software and mobile tools into Lowe’s Pro platform, enabling smarter quoting, ordering, and fulfillment for contractors.
“Reimagining B2B Omnichannel” — best practices for 2025 — Marketing / Sales / Operations
Digital Commerce 360’s new report details how manufacturers, distributors and B2B sellers are weaving digital, mobile, and in-person channels to deliver seamless experiences.
It highlights examples from Fastenal, SiteOne, and others where omnichannel investments now drive 30–34%+ of total sales and reduce friction across ordering, inventory and fulfillment.
LATT SEO launches AI-powered SEO for industrial B2B brands — Wildcard / SEO & Industrial
LATT SEO launched a specialized AI-driven SEO product targeting industrial B2B brands, promising to optimize technical content, product pages, and niche keywords at scale.
By combining domain-specific heuristics and generative models, it aims to help industrial firms stand out in high-competition, low-volume keyword
Green Cabbage raises $40M for procurement intelligence platform
Green Cabbage, a procurement intelligence startup, secured a $40 million Series B to scale globally. Its tools help firms optimize sourcing, spend, and supplier risk—positioning it at the intersection of supply chain and B2B analytics.
