Tech (Marketing & AdTech)
Firms Partner to Offer B2B Audiences for Ad Access
An expanded partnership between Bombora and StackAdapt gives advertisers direct access to Bombora’s B2B digital‑audiences, enabling customised buying‑groups and omnichannel activation in the B2B space.
Why it matters: For B2B marketers, this is a key shift toward precision‑targeting of business buyers rather than broad industry segments—important for consultancies focused on GTM and demand‑gen optimisation.
2. Tech (FinTech/Payments)
Ireland’s TransferMate Gets MAS Approval to Provide Payment Services in Singapore
TransferMate, a B2B payments‑infrastructure firm, has received regulatory approval from the Monetary Authority of Singapore (MAS) to issue accounts, perform local transfers and e‑money issuance in Singapore—bolstering its Asia‑Pacific B2B payments offering.
Why it matters: Expanding regulated payment services across key regions opens new corridors for trade and procurement. Advising clients on cross‑border payments, treasury and FX becomes even more timely.
3. Industrial (Services/Manufacturing)
Leadstorm Marketing Launches to Revolutionize B2B Industrial Manufacturing Lead Generation
Leadstorm Marketing has launched as a dedicated global agency for manufacturing firms, leveraging AI, geo‑targeting, paid media and SEO to drive qualified leads in the industrial B2B space.
Why it matters: Manufacturing firms are increasingly investing in digital lead‑generation and specialized agencies—so designing end‑to‑end digital‑demand strategies aligned with industrial buyers is urgently needed.
4. Marketing/Sales (Digital Infrastructure)
New SOAR Content Framework™ Case Study by Notified Reveals Key Factors That Boost AI Visibility
Notified released a case study analysing 200,000+ press releases and 13 million AI citations to extract best practices for visibility in the era of AI‑driven discovery.
Why it matters: As buyers increasingly rely on AI tools for discovery and decision‑making, setting up content and data infrastructure to be visible to AI has become a strategic imperative for B2B brands and marketing functions.
5. Wildcard (Asia‑Pacific/Payments Compliance)
XTransfer Recognised for Best In‑house Use of AI in Fraud and Financial Crime Detection
XTransfer has been awarded for its in‑house AI system TradePilot, built to detect fraud and financial crime in B2B cross‑border trade payments, marking the first such recognition in this vertical.
Why it matters: Risk‑management, compliance and AI‑enabled controls are rising priorities in B2B trade—this underscores the growing expectation for smarter, safer systems when dealing with SME international flows.
