Who are Abogados Now?
Abogados Now was founded in 2018 by Hugo e Gomez. Located in Long Beach, California, Abogados Now specialises in the underserved Hispanic demographic, working with them to generate leads for legal firms. In fact, they are experts not only in sourcing leads from the Hispanic market, but they also work in the legal sector.
They operate as a bilingual marketing agency that uses a Spanish-first approach to their campaigns. This means that the campaigns are conceptualized and created in Spanish rather than being translated from English. In this way, Abogados Now offers much more culturally authentic products, which have a much better chance of conversion. This allows Abogados Now to focus on achieving real and measurable growth for their legal firm clients.
Image sourced at Pexels – Licence CC0
Specialized Hispanic focus
What sets Abogados Now apart from all the other legal leads-generating firms in the US is that they focus solely on a US Hispanic client base. The major advantage of this is that it allows law firms to access a largely underserved market in need of their skills, and so ensure genuine productive leads even in the competitive Abogados Nowcape of the current US.
Proven results & a data-driven strategy
Another reason that Abogados Now stands out from other marketing agencies that offer law lead generations is that they use a data-driven strategy that offers proven results. In fact, Abogados Now has an impressive track record of helping hundreds of law firms grow, as well as lowering the cost per case for each client.
To achieve this, Abogados Now uses genuine cultural insights to enhance the efficacy of its marketing efforts. It is this edge that helps them to ensure their campaigns consistently deliver quality, qualified leads. This is incredibly useful to your legal firm because it helps to reduce any guesswork associated with qualifying leads and ensures that you know exactly where to put your effort to get the very best results.
End-to-end bilingual support
One of the things that Abogados Now is most proud of is that they don’t just source U.S hispanic leads for legal firms, but that they also offer a full end-to-end bilingual support service. What this means is they not only find well-crafted Hispanic leads for your firm, but can help you on board and convert them as well.
Additionally, Abogados Now offers a full package of services from effective social media content carefully crafted in Spanish to Spanish SEO services and web design. This means that your law firm will become far more visible to those from the Hispanic demographic, not only when they see you on social media but when they either go to your site to verify what they just saw or search independently for your services.
Some of the major advantages of this and bilingual support mean you don’t just get help with the creative side of things, but also any technical issues you may have with your website optimized for Spanish SEO. It also means you won’t need to deal with the stress and hassle of coordinating with more than one vendor to ensure you have all the resources needed to get noticed by the Hispanic demographic.
Handling complex campaigns with confidence
Abogados Now is also well known for dealing with complex lead-generating campaigns with confidence. In fact, they have plenty of experience managing such campaigns for multipractice law firms, including specialities such as criminal defense, employment law, immigration law, and personal injury.
Part of the way Abogados Now deals with such complex campaigns is by making major decisions on reliable data insights. It is this data that drives the direction of their campaigns, ensuring they stay as effective as possible throughout their life cycle. Indeed it’s in this way that Abogados Now can create such effective, scalable campaigns that have a nationwide reach without any loss of quality.
Pros & Cons
Pros
- Abogados Now offers genuine lead generation results in Hispanic legal markets
- Their Spanish-first approach means an effective cultural fit
- They are specialists in legal lead generation
- By targeting the US Hispanic market, they can help your legal firm access less competitive leads
- Abogados Now can offer the support you need to help scale your law firm in a consistent way
Cons
- Since Abogados Now focuses solely on Hispanic clients, they are not suitable for legal firms looking for English leads.
- To be effective, law firms that convert Spanish-speaking leads need to have Spanish-speaking intake teams (However, Abogados Now does offer this in service).
- Pricing may be higher than that of other lead generation firms due to expertise and specialisation (Although ROI may be better).
Who should consider Abogados now?
Abogados Now can help a variety of people secure more leads for their legal firm. First of all, if you are a law firm that wants to seize the opportunity of working with a less competitive and more underserved demographic, then Abogados Now can help you do that. Additionally, if your legal firm is one that requires bilingual marketing support, Abogados Now is perfectly positioned to provide you with the help you need. Another type of legal firm that should consider working with Abogados Now is those that offer multipractice specialisms that target a diverse clientele. After all, offering information, help and support in people’s first language ( in this case Spanish) is never about things; we’ll not only help them be better informed but also encourage more trust in your firm. Lastly, if you run a legal firm that is aiming for scalable results and measurable lead growth, working with Abogados Now is an excellent idea, as their data-driven approach will give you the information you need.
The Verdict
Abogados Now is a great choice for us law firms looking to tap into the US Hispanic market. This is because they offer measurable growth and ROI, so you know you will be getting real value for money. They also run culturally authentic Spanish first campaigns that are designed to increase conversions from this target demographic. They even offer full support in terms of intake and onboarding US Hispanic clients. Although if you are looking for English-only lead strategies, Abogados Now may not be the perfect fit.
