Search is evolving – and fast. With tools like ChatGPT, Gemini, and other AI-driven platforms influencing how users discover information, brands are no longer just competing for rankings on Google. Instead, visibility now extends into AI-generated answers, recommendations, and summaries.

This shift has created a new discipline: ChatGPT (or LLM) optimisation. It blends traditional SEO with content structuring, authority building, and entity recognition, all designed to ensure brands appear in AI-generated outputs.

The agencies below are among the early movers in this space, helping businesses adapt to a world where being cited by AI matters just as much as ranking in search.

Comparison Table

Rank	Agency Name	Location	Reach	Strength	Star Rating
1	ClickSlice	London, UK	UK & Global	AI search & revenue-focused SEO	⭐⭐⭐⭐⭐
2	Media Village	Birmingham, UK	UK	Digital strategy & content	⭐⭐⭐⭐
3	Tela	London, UK	UK & Europe	SEO & digital growth	⭐⭐⭐⭐
4	Wolf Digital Marketing	London, UK	UK	Technical SEO & performance	⭐⭐⭐⭐
5	The Small Biz Expert	UK (Remote)	UK	SME-focused digital growth	⭐⭐⭐⭐
6	Art Division	London, UK	UK	Creative digital & branding	⭐⭐⭐⭐
7	Yellow Ball	London, UK	UK & Global	Paid media & digital strategy	⭐⭐⭐⭐

1. ClickSlice

ClickSlice has moved quickly into the AI search space, building on its strong foundation in SEO and digital marketing to develop strategies that extend beyond traditional rankings. Rather than treating ChatGPT visibility as a separate discipline, it’s approached as a natural evolution of search – where authority, structure, and intent all play a role in whether a brand gets surfaced in AI-generated answers.

What makes this particularly effective is the way campaigns are structured. Content isn’t just written to rank; it’s designed to be understood, extracted, and cited. That includes everything from how information is formatted to how topics are connected across a site, creating a footprint that AI systems can recognise and trust.

There’s also a clear commercial angle underpinning the work. Visibility in AI tools is only valuable if it contributes to growth, so strategies are tied back to measurable outcomes, ensuring that appearing in ChatGPT results translates into real traffic, engagement, and revenue.

Key Services:

• ChatGPT and AI search optimisation strategies
• Entity-driven SEO and content structuring
• Technical SEO for AI crawlability and indexing
• Content ecosystems designed for AI citation
• Digital PR for authority and trust signals
• Performance tracking across AI and search

Why Choose ClickSlice:

• Early adopters of AI-driven search optimisation
• Strong focus on revenue, not just visibility
• Deep expertise in ecommerce and DTC markets
• Transparent reporting across emerging channels
• Strategic, future-focused approach to SEO
• Proven ability to adapt to search evolution

👉 Visit ClickSlice

2. Media Village

Media Village brings a broad digital marketing perspective, with a strong emphasis on content and strategic messaging. Operating out of Birmingham, the agency has worked across a range of sectors, helping brands build visibility through carefully structured digital campaigns.

That experience lends itself well to AI optimisation. With ChatGPT favouring clear, authoritative content, Media Village’s focus on messaging and clarity becomes particularly relevant, especially for brands looking to position themselves as trusted sources within their niche.

Key Services:

• Content strategy and creation
• SEO and digital marketing
• Brand messaging and positioning

Why Choose Them:

• Strong content-led approach
• Experience across multiple industries
• Focus on clarity and communication

👉 Visit Media Village

3. Tela

Tela operates at the intersection of SEO and digital growth, working with businesses that want to scale sustainably rather than rely on short-term wins. Their work often centres around building long-term visibility through structured, well-researched strategies.

There’s a noticeable emphasis on foundations (technical SEO, content architecture, and site structure) all of which are increasingly important in an AI-driven search landscape. By getting these elements right, Tela helps ensure that content is not only discoverable but also usable by emerging search technologies.

Key Services:

• SEO strategy and implementation
• Technical optimisation
• Growth-focused digital marketing

Why Choose Them:

• Strong focus on long-term growth
• Technical SEO expertise
• Structured, strategic approach

👉 Visit Tela

4. Wolf Digital Marketing

Wolf Digital Marketing has built a reputation around performance-led SEO, with a particular focus on technical execution and measurable outcomes. Their campaigns tend to be grounded in data, with a clear emphasis on improving visibility through structured optimisation.

That technical grounding becomes increasingly valuable in the context of AI search. Clean site architecture, crawlability, and well-organised content all contribute to how easily information can be interpreted – not just by search engines, but by language models as well.

Key Services:

• Technical SEO and optimisation
• Keyword research and targeting
• Performance-driven campaigns

Why Choose Them:

• Strong technical expertise
• Data-led decision making
• Focus on measurable results

👉 Visit Wolf Digital Marketing

5. The Small Biz Expert

The Small Biz Expert focuses on helping smaller businesses navigate the often complex world of digital marketing. Due to this niche, their approach is practical, accessible, and geared towards delivering results without unnecessary complexity.

For businesses entering the AI search space, that simplicity can be an advantage. Rather than over-engineering strategies, the focus remains on clear content, strong fundamentals, and consistent visibility – all of which align well with how AI systems surface information.

Key Services:

• SEO and digital marketing
• Website optimisation
• Small business growth strategies

Why Choose Them:

• Accessible and practical approach
• Focus on small business needs
• Clear, straightforward strategies

👉 Visit The Small Biz Expert

6. Art Division

Art Division takes a more creative route into digital marketing, blending design, branding, and strategy into campaigns that prioritise both visibility and identity. True to their name, Art Division’s work often reflects a strong visual and conceptual influence, setting brands apart in crowded markets.

In the context of AI search, that creative edge plays a different role: helping brands build recognisable identities and consistent messaging. While technical structure remains important, distinctive positioning can influence how often a brand is referenced or recognised.

Key Services:

• Creative digital campaigns
• Branding and design
• SEO and content strategy

Why Choose Them:

• Strong creative direction
• Focus on brand identity
• Integrated marketing approach

👉 Visit Art Division

7. Yellow Ball

Yellow Ball combines paid media, SEO, and digital strategy into campaigns designed to drive growth across multiple channels. Their work often focuses on aligning performance marketing with broader business objectives, rather than treating channels in isolation.

This integrated mindset is increasingly relevant in AI search. Visibility is no longer confined to one platform, and strategies that connect different channels (content, paid, and organic) are better positioned to influence how brands appear across the digital landscape.

Key Services:

• SEO and paid media
• Digital growth strategies
• Campaign optimisation

Why Choose Them:

• Multi-channel expertise
• Strategic approach to growth
• Experience across digital disciplines

👉 Visit Yellow Ball

What to Look for in a ChatGPT Optimisation Agency

AI search introduces new variables into digital visibility, from how content is structured to how authority is established across the web.

An ideal ChatGPT optimisation agency should be able to demonstrate:

• Experience with structured, entity-driven content
• Understanding of how AI systems interpret and extract information
• Strong technical SEO foundations
• Ability to build topical authority across a site
• Digital PR and brand signal development
• Clear measurement frameworks for AI visibility
• Adaptability as AI platforms evolve

The Next Phase of Search Has Already Begun

ChatGPT optimisation isn’t a future trend. It’s already reshaping how users discover brands, and has been almost since it was first created. As AI-generated answers become more prominent, the ability to appear within them will become a key competitive advantage.

The agencies listed here are among those beginning to define what that looks like in practice, helping brands move beyond traditional SEO and into a more complex, but opportunity-rich, search landscape.

FAQs

What is ChatGPT optimisation?
It involves structuring content and building authority so that brands are referenced or cited in AI-generated responses.

Is ChatGPT replacing Google Search?
Not entirely, but it is changing how users find and consume information.

How do brands appear in AI-generated answers?
Through strong content, clear structure, and recognised authority within a topic.

Does SEO still matter for AI search?
Yes. SEO forms the foundation for visibility in both search engines and AI platforms.

What is entity-based SEO?
It focuses on building clear connections between topics, brands, and concepts so search engines and AI can understand them.

How long does AI optimisation take?
It varies, but like SEO, it typically requires consistent effort over several months.

Can small businesses benefit from AI search?
Yes, especially if they build strong, niche authority.

What role does content play in AI optimisation?
Content is central, particularly when it is structured clearly and answers specific questions.

Is technical SEO important for AI visibility?
Yes – clean site structure and crawlability help AI systems interpret content.

What’s the biggest change with AI search?
Visibility is shifting from rankings to inclusion in generated answers.