Many B2B marketing teams now need to report on AI search: how often ChatGPT, Perplexity, and Google AI Overviews mention the brand when buyers research vendors. Reporting on it takes a tracking tool, and the two platforms at opposite ends of the buying spectrum are OtterlyAI and Profound.
OtterlyAI sells self-serve plans with published prices. As of October 2026, Profound’s brand pricing page lists a free seven-day Trial and a custom Enterprise plan that starts with a demo. This article compares them on three kinds of scale that matter to B2B buyers: budget, team, and governance.
TL;DR
- On budget, OtterlyAI publishes its prices (Lite $29, Standard $189, Premium $489 per month), while Profound’s ongoing plan is a custom Enterprise contract.
- On team scale, OtterlyAI includes unlimited team members on every paid plan and unlimited workspaces from Standard.
- On governance, Profound’s Enterprise plan offers up to nine engines, SOC 2 Type II, and dedicated support options.
- Most B2B teams outside an enterprise procurement process can start on a published plan and revisit the question as requirements grow.
The two platforms at a glance
| OtterlyAI | Profound | |
| Pricing | Lite $29, Standard $189, Premium $489 per month, 15% off annual | Custom Enterprise, after a demo |
| Trial | A team’s own prompts, no credit card | 50 prompts daily for seven days, industry prompt set, no history, exports, or API |
| Team access | Unlimited team members on every paid plan, unlimited workspaces from Standard | Unlimited seats on Trial and Enterprise |
| Reporting and data | Exports on every paid plan, Looker Studio, API, and MCP from Standard | Enterprise: all-time history, CSV and JSON exports, API |
| Engines | Four included, three paid add-ons | Trial: three. Enterprise: up to nine |
| Security and support | SSO on Enterprise | SOC 2 Type II, SSO/SAML, dedicated support options |
Sources: otterly.ai/pricing, help.otterly.ai, and tryprofound.com/pricing, checked October 5, 2026.
Budget scale: cost as coverage grows
A published price lets a marketing lead check a plan against a budget line before any conversation. OtterlyAI’s Lite plan covers 15 prompts, Standard covers 100, and Premium covers 400. Annual billing saves 15%, and 100 extra prompts cost $99 per month on Standard and Premium. Every paid plan tracks ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot daily, with Claude, Google AI Mode, and Gemini available as paid add-ons.
Profound’s free Trial runs a recommended industry prompt set that can’t be customized, and ongoing tracking moves to a custom Enterprise contract. Its content agents run on credits, and its account team configures how overage is handled. That structure suits organizations with dedicated budgets and a procurement process.
Team scale: seats, workspaces, and reporting
B2B programs usually involve several people: demand generation, content, SEO, and leadership. Every paid OtterlyAI plan includes unlimited team members, the AI Prompt Research Tool, the Brand Visibility Index, and data exports. Standard adds unlimited workspaces, a Looker Studio connector, API and MCP access, and Agent Analytics. Profound’s Enterprise plan also offers unlimited seats, along with all-time history, CSV and JSON exports, and API access.
Agencies that serve B2B clients face a different cost structure. Profound’s Agency Growth plan costs $99 per month plus $399 for each client workspace, which comes to $2,094 per month for five clients. Each workspace covers 100 prompts, three engines, and 400 agent credits. OtterlyAI’s Standard and Premium plans include unlimited workspaces at a flat plan price, and agencies on those plans can apply to the Agency Partner program for pitch workspaces and branded Looker Studio reporting.
Governance scale: security, support, and coverage
Larger organizations add requirements that a published plan may not cover. Profound’s Enterprise plan tracks up to nine answer engines, including DeepSeek and Exa Search, and includes SOC 2 Type II compliance, SSO through SAML, and role-based access control. Support options run from email to a dedicated specialist with a 24-hour service level agreement.
OtterlyAI’s Enterprise plan adds SSO, custom prompt volumes, custom payment terms, a dedicated customer success manager, and a quarterly GEO (Generative Engine Optimization) health check. Teams that need the widest engine coverage and a security-first vendor review will find Profound’s Enterprise plan the stronger fit.
Where the platforms overlap
Both track prompts daily, read server logs to show AI agent traffic, and check crawlability. AI agents are different: they request pages directly from the server, so their visits never appear in JavaScript-based analytics dashboards. OtterlyAI’s GEO Audit also runs on any URL without connecting logs, which gives a first fix list on day one.
Which B2B team fits which platform
OtterlyAI fits best when:
- A team needs a published price for budget approval.
- Several marketers, or several clients, need access without per-seat costs.
- The first test should run the company’s own buyer questions.
- Reporting should reach stakeholders through exports or Looker Studio.
Profound fits best when an enterprise needs up to nine engines, SOC 2 Type II, and a tailored contract with dedicated support.
Conclusion: start at the scale the team needs today
For most B2B teams outside an enterprise procurement process, OtterlyAI is the practical starting point: a published entry price of $29 per month, four engines by default, unlimited team members, and no sales call. Teams whose security and coverage requirements are already clear can evaluate Profound’s Enterprise plan in parallel.
A short test shows which scale applies. Pick the 15 questions buyers ask most during vendor research and run them in an OtterlyAI free trial, with no credit card required.
