Wednesday, September 17, 2025
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B2B Ecommerce Grows in Canada; Top B2B stories for 17 Sept

Canada’s B2B E‑commerce Experiencing Explosive Growth

Canada Business To Business E‑commerce Market Size & Outlook
Canada’s B2B e‑commerce market generated about US$186.9 billion in revenue in 2023 and is projected to reach US$757.5 billion by 2030, growing at a CAGR of ~22.1%.  This rapid growth underscores how intermediaries, suppliers, and platforms are becoming far more critical in the Canadian B2B landscape. 

Tech / USA — HG Insights Unveils New AI‑Copilot + Market Forecast

HG Insights Empowers Go‑To‑Market Teams Further with New IT Spend Report: The Ultimate 2025 B2B Market Forecast

HG Insights launched its Revenue Growth Agentic Ecosystem, featuring an AI‑powered Market Analyzer and Copilot. It also released its 2025 IT Spend Report forecasting that external IT spending will approach $5 trillion for the first time, underscoring how seriously companies are leaning into tech + go‑to‑market intelligence. 

Tech / Global — AI Reshapes Invoice‑to‑Cash KPIs

B2B Invoice‑to‑Cash KPIs Get Big Boost From AI

Flywire is spotlighting how AI is being used to streamline the invoice‑to‑cash cycle—flagging overdue invoices, automating workflows, improving customer communication, and squeezing out inefficiencies in accounts receivable.  It’s about turning AR from a bottleneck into a growth lever. 

Industrial / USA — Modern Manufacturers, Meet Modern Marketing

Modern manufacturers, meet modern marketing

Industrial B2B companies are leaning heavily into video content, reshoring, and stronger branding—it’s no longer enough to sell components; visibility and storytelling are becoming must‑haves.  The piece also highlights tighter alignment between marketing and sales, especially in supply chain‑sensitive sectors. 

Marketing/Sales / Global — Madison Logic + ZoomInfo Partner Up

Madison Logic and ZoomInfo partner to provide enhanced data‑driven sales and marketing engagement

Two big players in ABM and go‑to‑market intelligence are teaming up to help marketing & sales teams better plan, prospect, and measure—especially around identifying buying committees and closing consensus gaps.  The goal is to deliver more personalized engagement and clearer attribution across channels. 

Alphabet Hits $3 Trillion Valuation on AI Push

Alphabet stock has now climbed more than 30% in 2025, driven AI push

Powered by its deep investment in AI, Alphabet’s stock has surged over 30% in 2025, more than twice the gain of the Nasdaq.  The valuation milestone reflects investor confidence in its AI roadmap, even amid regulatory scrutiny and legal challenges. 

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