Whilst B2B marketing in itself can be an intricate and unique business activity, executing this process on an international scale brings with it a number of considerations and variables. Historically, international expansion has been a challenging process. Amongst a number of reasons, unsuccessful global growth is often a result of a poorly developed […]
When it comes to improving your company’s financial position, the right approach will allow you to make significant savings that can then be reinvested more efficiently for growth and development. An effective way to do so will require a systematic, thought out approach that assesses your company’s current financial structure, as well as […]
You might start to feel like your organization’s membership level has plateaued recently, and there’s nothing you can do to make that figure go up. Growing your membership is essential if your organization is to thrive over time, so it’s important to keep trying new and exciting methods to get people joining your membership program […]
As information technology and software development become more complex, more and more businesses are hiring offshore development teams to assist with tasks to streamline processes and to save costs. Hiring an offshore development team can be hard and managing software development is complicated and comes with its own unique challenges, however, with the right coordination […]
AI isn’t just an asset anymore. It’s become a necessity for companies to stay competitive and a core part of how many businesses operate and innovate. A recent Infosys survey of over 1000 C-level executives across seven different industries reveals that, far from being an experimental technology, AI is in the middle or late-stage deployment […]
Information risks are a real problem for modern business. No matter what niche your company operates in, it is exposed to the actions of hackers and cyber-attacks. Unfortunately, it is impossible to completely isolate your business from the risks of this kind. The absence of a company official website negatively affects its rating, brand, customer […]
Data has always existed. When you look around, everything you see can be quantified with data. The challenge for businesses today is finding ways to accurately capture it, then manipulate it into something valuable. Recent advances have made it possible for organizations to get deeper insights from more data, faster. Artificial intelligence (AI) is leading […]
You have most likely heard of VPNs over the last couple of years. Maybe you have decided to use one and have been researching to find the best VPN for Android devices. Maybe you are still confused about what exactly they do and how they might help. Or maybe you simply wonder why on earth […]
Sure, you can run your social media marketing campaign or post on Instagram or Facebook using your smartphone or mobile device, but you might not be able to gain results without a clear strategy in mind. For this reason, it’s wiser to strategize in order to gain followers, improve sales, and extend your influence on […]
When starting, building, or growing a business, you will need some money to fund the necessary things like inventory, supply, manpower, equipment, etc. Where do you get the funds? While some businesses have cash-on-hand that they use to operate the enterprise, others get the funds from business loans and business line of credit. These two […]
A world where AI is said parallel to summoning a demon by the experts, rooting for it to work magic on L&D seems too optimistic, right? Maybe not. Movies have taught us that artificial intelligence makes robots rise against humanity (and win), but this is not (entirely) true. Today, AI is the root of the […]
Email is one of the most effective channels with statistics showing that 86% of business professionals prefer to use it when communicating for business purposes. Email delivers the highest ROI because the result is ten-fold compared to other channels. Thus, it’s not surprising that businesses today are investing in email lead generation. They believe that […]
By Laura Cole, Vice President of Marketing at Vivial, which is a groundbreaking marketing technology company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. How many text messages have you received in the last hour? Odds are […]
A social media campaign is definitely different from the everyday efforts put into strategizing on the social media space. With a campaign, you are increasingly focused on a measurable goal, and taking advantage of all platforms, you target the achievement of this goal. Using an influencer has been repeatedly advocated for in recent times, but […]
The telephone remains one of the greatest tools available to companies in pursuit of securing more sales. The folks behind business VoIP provider and cloud phone system innovator Dialpad know this more than anyone, which is why the company recently released an intelligent sales dialer platform known as Dialpad Sell. The San Francisco-based tech firm […]
Shane Schick Adds To Editor-in-Chief Role With Expanded Responsibilities As Managing Director and Publisher APRIL 15, 2019 — B2B News Network, the No. 1 ranked site for business-to-business news and information, is building upon its success in informing, educating and offering insight to those in marketing, sales and IT roles by expanding its relationship with […]
