Alyssa studied business and math at Queen’s University, before going into management consulting for two years. She left the corporate world in 2009, launched Ratehub.ca on January 1, 2010 and hasn’t looked back since. Passionate about building amazing products that help Canadians make smart financial decisions, Alyssa uses her expertise in SEO to drive people to the site. She empowers the team to do their best work, which is a large part of what makes the company culture so great. Family, friends, travelling and kiting are important to her, and she is happiest when all four are combined. Alyssa lives in Leslieville with her husband Rob.