Most successful companies are not category creators – even though they may look like that to folks that come from large companies. Startups should be very, very wary of advice they get around this. I recently had two startups come to me talking about their attempts “category creation,” for example, when what they were really […]
Chief revenue officers may have all the career experience they need to hire a sales manager, but judging the skills of a software developer may be a bit of a stretch. Of course, most CROs probably don’t oversee teams of programmers today, but the increasingly data-driven nature of sales means they could be pulled into […]
Gil Dudkiewicz is the Co-Founder and CEO of StartApp, which he founded in 2010. StartApp’s goal is to connect partners with consumers in ways that benefit the partner and the consumer, through mobile data insights, helping partners understand what today’s mobile user is really like – where they spend their time in the mobile space, […]
Paddy Cosgrave has heard his conference referred to as the “Davos of tech” before, but the CEO of Collision says there are at least two things that differentiate it from the World Economic Forum. “We’re not in the Swiss Alps — and poor people are welcome at our event,” Cosgrave joked to the audience at […]
I’ve rarely been a B2B buyer, and I’ve never been a B2B salesperson, but I have spent most of my life being witness to those trying — and usually failing — to make a B2B sale. As an editor, it has often been part of my role to tag along with salespeople at the various […]
Here’s the problem with an annual list like B2B News Network‘s B2B Pros to Watch: we could justifiably run many of the same people we celebrated in 2018 — Anne Handley, Jay Baer, Lee Odden and so on — every single year. Of course, that wouldn’t be very interesting, and it would do a disservice […]
The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
A Harvard Business Review report found that one out of every two managers fails at accountability. In fact, accountability is one of the most universally neglected leadership behaviors today – across all functional disciplines of companies. Why is this happening? There is no one answer, but many leaders do not want to come off as […]
Dan Levin is president and co-founder of ViralGains. While in his senior year of college, Dan was inspired to start ViralGains after recognizing the storytelling power of video as a medium for building authentic, meaningful connections between brands, and the people they seek to serve. ViralGains is a digital video ad platform that enables marketers […]
Most martech CMOs would be satisfied if their company’s products and services were seen as innovative, easy to use or at least useful. Grad Conn’s mission? To make Sprinklr “the most beloved enterprise software company, ever.” The former CMO of Microsoft, Conn took on the role of chief marketing and experience officer at Sprinklr, a […]
Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]
I came across this well-meaning article a few weeks ago. It’s about how to set up and run a corporate culture committee in your organization. Well that sounds swell, doesn’t it? Get some of your bouncy, enthusiastic, engaged Tigger employees, order some muffins and let ‘er rip. Why, in no time, you’ll be hosting fun BBQs, debating corporate […]
Rivi Bloch is the current division chief executive of Taptica’s Performance Advertising business, as well as interim CEO of Taptica International Ltd. Rivi was born and raised in Israel, and spent several years living in San Francisco. She pursued academic degrees in Political Science and Law, and regularly draws on those experiences as Taptica continues […]
She may have been the lone B2B brand leader sitting in a panel discussion at the 2019 Consumer Electronics Show in Las Vegas on Monday, but the Trade Desk CMO Susan Vobejda offered one of the best examples of how to create a marketing campaign whose human elements influenced not only customers but her fellow employees. […]
Maybe numbers will come out eventually, but I’m dying to know if B2B CMOs will have time on their side in 2019. Just before the recent holiday season, a B2B sales intelligence software provider called Winmo released the results of a study of marketing leaders and the average tenure they could expect to have in […]
The shift to digital business is happening. Fast. As companies embrace this shift, the focus of business strategy moves to extracting the maximum insight from customer data stores; insight into customer needs, and likely future behavior. This also means that businesses will need to gather more data, at increasingly granular levels to supplement what the […]
Yoav Oz is the Co-Founder of Spotad, a leading artificial intelligence, mobile advertising technology startup. Spotad enables businesses to bring their own algorithms and data to the programmatic advertising space. The company boasts impressive clients that include Uber, Expedia, Apple Music, OpenTable, Trainline, and more. Oz has over eight years of experience in marketing and advertising, […]
The author helps produce and facilitate all manner of conferences and events for business professionals, and occasionally ends them with an original poem. The following is an example. Some say embrace the digital disruption I fear it’s more like digital corruption What’s happened to my span of attention? Not to mention my powers of retention […]
By now, if you’re exploring Agile project management designs then Scrum is likely already on your radar. An Agile method originally created to help software development teams create more sustainable products, the process has evolved to fit any number of project-driven uses. For the unacquainted, Scrum is a bit of an empirically-oriented framework designed to […]
When technological disruption puts you at risk of going out of business, the solution for companies like Hitachi Vantara, Rakuten Kobo and Avant is surprisingly similar: reposition yourselves as brand-new businesses. In a panel discussion at the Toronto Global Forum this week, both large enterprise firms and emerging startups suggested that despite the hype, disruption […]
