gail bergman

Inside the Mind Of… Gail Bergman

Gail Bergman, head of Toronto-based public relations firm Gail Bergman PR, has helped hundreds of organizations raise brand awareness, increase sales, and connect with customers, stakeholders and employees for more than two decades. Since launching the firm in 1994, Bergman and her team have developed and managed public relations campaigns for large and small companies […]

X-Prize

X-Prize founder wants companies to set up ‘crazy ideas’ departments

Faster and cheaper computing power, coupled with improved quality of life around the world, should have every business thinking about how they could improve their importance by a factor of 10, according to X-Prize founder Peter Diamandis. Speaking at the first-ever SingularityU Canada Summit on Wednesday, the entrepreneur — whose X-Prize foundation helps fund breakthrough […]

copywriting, content marketing strategy

Top B2B Copywriting Practices That Convert

Compared with ‘traditional’ copywriting strategies and campaigns, B2B copywriting is completely different. When communicating with other businesses, your audience is looking for completely different things and considering many different concepts than your typical cat-video-loving internet user. But what are these differences and how can you adapt your writing style to match exactly what they’re looking […]

B2BNN Announces Structure Change

B2B News Network Announces Structure Change

B2B News Network, which provides information and insight to empower executive decision-makers in every sector, has made an addition to its leadership team and appointed its first CMO as it brings increased clarity and focus to its editorial and marketing functions. Kris Schulze, formerly the Executive Editor of B2BNN, will take on the newly-created CMO […]

Square Jack Dorsey

Jack Dorsey sums up Square’s competitive advantage in attracting independent merchants

Just as the character limits on Twitter are getting longer, Jack Dorsey says merchants can expect an expanded suite of tools from Square following the launch of its contactless chip card reader in Canada — and he’s not worried about the competition from Shopify. The CEO of both Square and Twitter was in Toronto Tuesday […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Tata Technologies, a leading global provider of engineering services and manufacturing enterprise IT, announced the appointment of JK Gupta as its new Chief Financial Officer. In this role, he will be responsible for corporate finance, strategy and business planning for Tata Technologies. *** Quantcast, […]

cj johnson

Inside the Mind Of… CJ Johnson

CJ Johnson is the CEO and co-founder, with Ambar Januel, of LA-based Januel+Johnson (J+J). He helps brands get “kick-ass with awareness.” After successful ventures in consulting and marketing/publicity for several on-demand mobile apps and startups, he went on to pursue his entrepreneurial passion by creating J+J. He has overseen creative campaigns and consultations for more than […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Verve Industrial Protection, the global leader in industrial control system (ICS) cybersecurity, announced the appointment of Jim Crowley as Vice President Sales and Marketing.  He will be responsible for revenue generation and new customer acquisition globally. *** OneSpot, the Content Sequencing® platform that powers cross-channel personalization […]

russ cohn

Inside the Mind Of… Russ Cohn

Russ Cohn is Quigley-Simpson’s new Vice President, Creative Marketing and Innovation. This new role was created at a point where brand response, performance media, and media innovation are converging and gaining massive traction with clients. LA-headquartered, bi-coastal Quigley-Simpson has, during the past 15 years, amassed an impressive roster of clients, including Chase, Yelp, Sutter Health, HelloFresh, Ritz-Carlton […]

incentive works

Embracing Failure, Change, and the War at Work at IncentiveWorks

You can, and must, allow yourself to fail – and fail often, in order to succeed. That’s the advice of Cameron Algie, of Play With Fire Improv, who also told participants at the recent IncentiveWorks conference that “being OK with failure means you’ll have the confidence to move forward with your next challenge.” His workshop, […]

appointment

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Zentera Systems, Inc., a leader in enclave-based security and connectivity for the multicloud, announced the appointment of Mike Ichiriu as VP of Technology and Products. Ichiriu will lead Zentera’s expansion of the company’s products and services by building upon its award-winning CoIP® technology and current offerings. *** […]