Unless it’s a misperception on my part, I feel like I’ve been hearing the word “disruption” less often lately, and I think I know why. When the business community talks about disruption, it can often refer to one of three groups. There are the disruptors — the dazzling startups who enter established industry and either […]
Jason McNew is an Air Force veteran, who previously worked for the White House Communications Agency, and Camp David, for 12 years, where he held one of highest security clearances known as the “Yankee White”. He holds four degrees, including a Master’s in cyber security from Penn State. Jason is a member of the Infraguard, […]
It’s going to take a combination of “world-class messaging,” creative new use cases and focusing more on solving problems than merely aiding sales people to reposition product marketing as a strategic function, according to experts in the field. Speaking at the Toronto stop of the Product Marketing Community conference late last week, consultants, trainers and […]
Here comes the end of the year and with it countless executive road shows criss-crossing the country to get in front of the team at employee town hall meetings. You’ll stuff them all in a lunchroom or a foyer, maybe a sad hotel meeting room or a drafty church basement. The chairs will be a […]
Bryant Galindo is an organizational consultant, and leadership development coach. His innovative approach to conflict resolution springs from the methodology he created called Collaborative Disagreement, which shifts a person’s mindset around disagreement, while providing a communication script for resolving high-stakes situations collaboratively. Bryant has worked with venture-backed startups, the United Nations, and Union Bank, is […]
Erika Baker may have surprised attendees at #movethedial this week when, during her closing keynote speech, she said she wasn’t going to talk about diversity and inclusion. After all, this was an event designed to help more women achieve leadership positions in tech companies. Baker, the senior engineering manager at Patreon, is well-known as a […]
Social movement #movethedial is furthering its mission of advancing female participation in the leadership of technology companies with a professional networking app that will match women with the best mentors and sponsors who can help them in their careers. Launched at the #movethedial Global Summit in Toronto on Wednesday, the app, called #movethedial Connect, allows […]
To some marketers and other business professionals, “influencer” has become almost a dirty word. When B2B News Network calls someone an influencer, though, it means a lot more than someone with a large social media following. Starting today, we’re once again accepting nominations (including self-nominations) of those who are offering great ideas (and communicating them […]
If you are wondering how to take on the challenges of a shifting global economy, investing in creative industries entrepreneurs tackles economic, civic, and social challenges and is found in every community in every corner of the globe. From Boston to Bangladesh, creative entrepreneurs are building companies at the cutting edge of digital fabrication, augmented […]
Elan Divon is a Harvard-trained author, speaker and founder of Divon Academy, an organization that prepares students and professionals for success and greater self-mastery. He delivers programs that focus on the three biggest predictors of long-term success, and building capacity in areas that employers and companies find most valuable. Divon Academy helps professionals cultivate a […]
An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]
It’s been a long journey, but CMOs have finally earned their seat at the table and an expanded mandate that includes data and insights, customer experience, culture, corporate reputation and new technologies. As a result, the Chief Marketing Officer has become one of the most influential roles in an organization. However, new digital platforms have […]
Not long ago, Alison Biggan saw a post on Twitter marking the tenth anniversary of the 2008 financial crisis and the collapse of Lehman Brothers. The tweet pointed out how, as digital as the world already was at that time, Snapchat, the iPad, and Instagram still hadn’t emerged. Instead of marveling at all the innovation […]
Long before she became my wife, I was sitting on a plane when I decided to make a grand gesture to a beautiful girl I barely knew. On the seatback in front of me was a device — I think it was called a SkyPhone — which I could use by swiping my credit card, […]
When we think we are using our mind to actively form or connect an idea. But there is more to the word think. Thinking is also an approach, a possibility, a deliberation, an opinion, or an attitude. It can even be a belief or a conclusion. Let’s first contemplate the act of thinking. Thinking can happen in parallel. […]
A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]
Trevor Poplar is the Managing Director and Co-Founder of Fifty Thousand Foot Inc., a website that facilitates a link between independent consultants, consulting firms and businesses who want to work with each other. 50000Foot.com’s goal is supporting independent consultants in different stages of their career, be it a professional who has decided to go independent, […]
Beth Comstock was a keynote speaker at INBOUND2018 this week, Hubspot’s annual conference in Boston. Comstock is the former vice chair and Chief Marketing and Commercial Officer of GE. She’s best known as the person behind some of GE’s biggest innovations in the last decade, like Hulu. Her first book is called Imagine it Forward (due out Sept 18), […]
Eric Gilboord has worked with hundreds of small and medium-sized business owners for nearly a quarter century. He is a management consultant, speaker, and has written hundreds of articles, seen in national newspapers and magazines. He worked in ad agencies for nearly two decades, until he began a marketing consulting firm Soho Marketing in 1994. […]
Suzen Fromstein is a marketing content creator and speechwriter. In her book, Suits and Ladders: Ten Proven Ways to Keep Your Job Safe, she interviewed 102 mid-to-senior level managers (51 men and 51 women) and consolidated their wisdom into one informative, entertaining survival guide. Her second book was Inform, Influence and Entertain Like a Pro: […]
