CDO Club

The man who founded CDO Club is ready to scale his community of digital leaders

David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincing rebuttal to their arguments. CDO Club, which started primarily on LinkedIn back in 2011, has not only grown into an information-rich web […]

Egon Zehnder CDOs

CDOs may see themselves as future CEOs, but Egon Zehnder research shows some big obstacles first

Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current title and three-quarters don’t feel their organization is prepared for digital transformation. The global executive search firm recently released CDO Decoded: The […]

Chief digital officers

Editor’s Note: Why chief digital officers shouldn’t be so easily dismissed

As a research vice-president at Gartner Inc., Chris Howard has a lot of experience providing insight and guidance to all kinds of executive leaders, particularly CIOs. On a recent trip to Germany, however, he found himself having a conversation with a manufacturing firm where one of the key stakeholders was a chief digital officer — […]

Mark Bowden body language B2B

Body language expert Mark Bowden is teaching B2B leaders one simple gesture to build trust

“The company made $5 million last year,” Mark Bowden says, “and I’m really happy about that.” This would be pretty good news in a variety of business contexts, but Bowden is absolutely certain that the hundreds of IT leaders watching him don’t believe him at all. Speaking at research firm Gartner Inc.’s IT Symposium/Xpo in […]

Alicia Tillman SAP CMO C2

SAP CMO Alicia Tillman on partnering with Karlie Kloss, the promise of Instagram and messaging a wider audience

Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]

Collision 2019 CMOs marketing

Collision 2019 lets CMOs from Cisco, GE and other firms demonstrate startup-style agility in marketing

Karen Walker might have momentarily wished she’d joined one of the hundreds of startups exhibiting at and attending Collision 2019 this week when she first joined Cisco as its marketing leader. In a keynote speech to other marketers, entrepreneurs and technology professionals at the opening day of Collision on Tuesday, the networking giant’s CMO described the […]

Game of Thrones B2B Kronos

Workforce Institute at Kronos captures Game of Thrones impact on employee absenteeism

Jon Snow may be constantly working his way to occupy the Iron Throne, but the season finale of Game of Thrones this Sunday may have the opposite effect on the productivity of more than 27 million employees, according to a research project produced by the Workforce Institute at Kronos. Based in Lowell, Mass., the Workforce […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Dell CMO Allison Dew

Dell CMO Allison Dew calls for ‘responsible pragmatism’ in managing societal impact of IT

Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]

Don Scheibenreif Gartner CIOs and CMOs

Gartner VP describes the way B2B CIOs and CMOs can work better together

The story Don Scheibenreif tells is such a great example of B2B marketing and IT working together it almost sounds like a fable. It was a story about a company whose web site, according to the distinguished research vice-president in the customer experience group at research firm Gartner Inc., had been managed by one of […]

Ratehub b2b

From B2C to B2B – Here’s why marketplace businesses can’t forget about B2B marketing

As any entrepreneur will tell you, running a business for almost a decade pushes you to embrace major strategic shifts, particularly as the business enters new stages of growth. As CEO of Ratehub.ca, that’s been true of my experience – scaling our business over the last decade has led us to think differently and to […]

Getting Ready: The four-step pre-negotiation analysis all business leaders need

Preparing properly is the key to a successful negotiation for all entrepreneurs and business leaders.  It is essential to view this time as an opportunity to broaden your perspective and to imagine what your negotiation partners are thinking as they prepare to meet with you. This is not easy. A pre-negotiation analysis requires being able […]

Mulesoft CIO in Residence

Mulesoft’s CIO in Residence has three ideas to help his peers manage their digital priorities

Steve Stone admits he’s still trying to figure out exactly what it means to be CIO in residence at Mulesoft. “I think that means you get the title but none of the benefits or pay,” he joked to an audience of his peers at CIO Peer Forum, an annual gathering of IT leaders in Toronto […]