product marketing experts

Product marketing experts offer examples and ideas to elevate the role in the enterprise

It’s going to take a combination of “world-class messaging,” creative new use cases and  focusing more on solving problems than merely aiding sales people to reposition product marketing as a strategic function, according to experts in the field. Speaking at the Toronto stop of the Product Marketing Community conference late last week, consultants, trainers and […]

Bryant Galindo

Inside The Mind Of . . . Bryant Galindo

Bryant Galindo is an organizational consultant, and leadership development coach. His innovative approach to conflict resolution springs from the methodology he created called Collaborative Disagreement, which shifts a person’s mindset around disagreement, while providing a communication script for resolving high-stakes situations collaboratively. Bryant has worked with venture-backed startups, the United Nations, and Union Bank, is […]

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

Erika Baker may have surprised attendees at #movethedial this week when, during her closing keynote speech, she said she wasn’t going to talk about diversity and inclusion. After all, this was an event designed to help more women achieve leadership positions in tech companies. Baker, the senior engineering manager at Patreon, is well-known as a […]

#movethedial

#movethedial Connect app aims to address mentorship and sponsorship needs where coffee dates fall short

Social movement #movethedial is furthering its mission of advancing female participation in the leadership of technology companies with a professional networking app that will match women with the best mentors and sponsors who can help them in their careers. Launched at the #movethedial Global Summit in Toronto on Wednesday, the app, called #movethedial Connect, allows […]

B2B influencers

The search for the top B2B influencers to watch in 2019 has officially begun

To some marketers and other business professionals, “influencer” has become almost a dirty word. When B2B News Network calls someone an influencer, though, it means a lot more than someone with a large social media following. Starting today, we’re once again accepting nominations (including self-nominations) of those who are offering great ideas (and communicating them […]

creative entrepreneurs

3 Tips to unleash the creative entrepreneurs in your community

If you are wondering how to take on the challenges of a shifting global economy, investing in creative industries entrepreneurs tackles economic, civic, and social challenges and is found in every community in every corner of the globe. From Boston to Bangladesh, creative entrepreneurs are building companies at the cutting edge of digital fabrication, augmented […]

Elan Divon

Inside The Mind Of . . . Elan Divon

Elan Divon is a Harvard-trained author, speaker and founder of Divon Academy, an organization that prepares students and professionals for success and greater self-mastery. He delivers programs that focus on the three biggest predictors of long-term success, and building capacity in areas that employers and companies find most valuable. Divon Academy helps professionals cultivate a […]

Elastic Path e-commerce

Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce

An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]

CMO Lab

CMO Lab project reveals how marketing leaders are adapting to the pace of change

It’s been a long journey, but CMOs have finally earned their seat at the table and an expanded mandate that includes data and insights, customer experience, culture, corporate reputation and new technologies. As a result, the Chief Marketing Officer has become one of the most influential roles in an organization. However, new digital platforms have […]

Alison Biggan SAP

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Not long ago, Alison Biggan saw a post on Twitter marking the tenth anniversary of the 2008 financial crisis and the collapse of Lehman Brothers. The tweet pointed out how, as digital as the world already was at that time, Snapchat, the iPad, and Instagram still hadn’t emerged. Instead of marveling at all the innovation […]

Open To Think excerpt b2b

The open mind B2B leaders need to self-evaluate their thinking processes

When we think we are using our mind to actively form or connect an idea. But there is more to the word think. Thinking is also an approach, a possibility, a deliberation, an opinion, or an attitude. It can even be a belief or a conclusion.  Let’s first contemplate the act of thinking. Thinking can happen in parallel. […]

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]

Trevor Poplar

Inside The Mind Of . . . Trevor Poplar

Trevor Poplar is the Managing Director and Co-Founder of Fifty Thousand Foot Inc., a website that facilitates a link between independent consultants, consulting firms and businesses who want to work with each other. 50000Foot.com’s goal is supporting independent consultants in different stages of their career, be it a professional who has decided to go independent, […]

Beth Comstock GE

Three lessons from Beth Comstock, former vice-chair of General Electric

Beth Comstock was a keynote speaker at INBOUND2018 this week, Hubspot’s annual conference in Boston. Comstock is the former vice chair and Chief Marketing and Commercial Officer of GE. She’s best known as the person behind some of GE’s biggest innovations in the last decade, like Hulu. Her first book is called Imagine it Forward (due out Sept 18), […]