Street Wisdom walking

Street Wisdom for business: Walking your team towards a better strategy

If people like Aristotle, William Wordsworth, Charles Dickens, Henry David Thoreau got some of their best ideas while walking, why wouldn’t a CEO, CMO or sales exec? While Curiosity Inc. has already been working with individuals to test out the “Street Wisdom” approach to tackling difficult questions, its official launch on Friday could also offer […]

Bloomberg Sell Side Trading COO Jessica Hatch

Bloomberg COO says companies should add a word to ‘minimum viable product’ if they want innovation efforts to succeed

It was not the feedback the team of innovators at Bloomberg may have wanted to hear, but according to Jessica Hatch, it was what they needed to hear. As the COO of Bloomberg’s Sell Side Trading division told the TakeOver innovation conference in Toronto on Monday, the team was presenting a few offering — something even […]

Street Wisdom Curiosity Inc.

Curiosity Inc. helps companies move innovation forward by bringing Street Wisdom to North America

While the majority of organizations may pursue innovation by having teams brainstorm in windowless conference centers and boardrooms, Curiosity Inc. is bringing a form of facilitated workshops called Street Wisdom from its roots in the U.K. to organizations across North America. Curiosity Inc. will officially launch Street Wisdom through what it calls a “taster” session […]

Purpose-driven B2B marketing SAP Google

Purpose-driven B2B marketing is both possible and profitable, according to the CMOs of Google and SAP

When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]

influencer marketing

Editor’s Note: A brief history of Influencer Magazine, the marketing industry must-read that might have been

Almost as soon as I lost my job as Editor-in-Chief of Marketing magazine, I knew exactly what I wanted to do — launch a brand-new publication that captured the emerging trend of influencer marketing. In the consumer space, influencers were quickly becoming an alternative to traditional marketing investments in TV spots, banner ads and out-of-home […]

VMware's CMO Robin Matlock

VMware’s CMO wants to change the conversation about marketing’s contribution to pipeline

VMware’s CMO Robin Matlock is working on a lot of things to change the way the cloud and virtualization software maker is seen within the enterprise, but one of her most disruptive moves might be to reimagine how her marketing organization’s work is evaluated by the rest of the company. Last year Matlock and her […]

Adina Zaointz

Inside The Mind Of . . . Adina Zaiontz

Headed by director and founder Adina Zaiontz, Napkin Marketing is a Toronto-based marketing firm specializing in web design, social media marketing, SEO, digital advertising, email marketing and marketing videos. The team’s experience comes from Fortune 500 brands such as Yahoo! Canada, Rogers Media, HP Canada, CIBC, and many other small and medium-sized businesses. Prior to […]

martech solutions

Instead of trying to keep up with martech solutions, CMOs should . . .

There are more than 5,000 martech solutions available today, a nearly 40% increase in just a year (Chief Marketing Technologist Blog). Tomorrow, there will be more. The next day, more. For many chief marketing officers and CEOs alike, this constantly growing landscape can leave many feeling like they are behind, like they are missing out […]

innovation

Editor’s Note: There’s only one way to overcome innovation fatigue

I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]

NetApp

NetApp EVP offers an inside look at how a sales shift contributed to the storage firm’s turnaround

For Henri Richard, starting his job at NetApp during the enterprise storage technology firm’s annual sales kickoff was something of a double-edged sword. “It was my first exposure to the company, and on the one hand, it gave me a really good feel for the organization at large,” he told B2B News Network in a […]

Rodney Bergman

Inside The Mind Of . . . Rodney Bergman

Rodney Bergman is Celestica’s senior vice-president, Global Business Services. Prior to joining Celestica in 2014, Rodney was with Accenture as a Managing Director/Partner at the company’s Toronto practice. Over the course of his 20-plus year career at Accenture, Rodney designed and implemented global programs for customers in the technology, healthcare, resources and consumer industries, in […]

Johnathan Grzybowski

Inside The Mind Of . . . Johnathan Grzybowski

Johnathan Grzybowski is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. Grzybowski took his experience from working at Apple to launch a digital design and marketing agency called Waterfront Media in 2015. The organization serviced medium size businesses, nonprofits, and universities. After recognizing a need for more community-conscious businesses, […]

David Billson

Inside The Mind Of… David Billson

CEO of rTraction Canada, David Billson has deployed Internet-related solutions and technologies to enhance efficiencies for businesses of all sizes. Throughout his career, he has managed all aspects of the software development lifecycle, from requirements analysis to software production, to quality assurance. He explains that early on he quickly fell into roles where he was […]

digital inclusion

CMO Sunday: Digital Inclusion

It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month. Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit. “The digital age creates opportunities for people to participate in society, the economy and civic life in new […]