soft skills OpenText

Why business acumen + soft skills equals success in enterprise tech

Many of today’s largest and most visible technology companies — Facebook, Amazon, Microsoft and Google — have achieved success and rapid growth through alternative corporate cultures. Mark Zuckerberg even coined the phrase “move fast and break things” to describe Facebook’s internal processes. Computer science engineers and information technology specialists flock to technology companies post-graduation to […]

Drift Tricia Gellman

Drift CMO Tricia Gellman discusses her new role, key priorities and the future of conversational marketing

When they first told her she was going to be reassigned to the marketing department, Tricia Gellman went home and cried. It may seem like a surprising reaction for someone who has helped lead demand generation and brand-building for firms like Salesforce and Adobe, but Gellman, who was appointed CMO of Drift last week, started […]

How to write job postings that will attract the B2B talent you need

Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.The Wrangler is arguably an indirect progression from the World […]

Powerful storytelling tools to help any new executive shape the company narrative

Congratulations, you’ve just been hired to your first executive role. As you shake hands to close the deal, you’re already imagining how you’ll make an incredible first impression on the staff of your new company, assuring them that you’re the right leader to help them grow the company and herald a bright new future in […]

COOs and PR

COOs – Are you missing the communications factor for success?

As the Chief Operating Officer, your top priority is to ensure that all operations run smoothly for the best results, and a key part of this falls under the area of communications. After all, if processes, guidelines, rules, deadlines, etc. are not communicated correctly, your B2B can waste thousands of dollars in resources and lose […]

A WeWork exec’s departure underscores the team sport required to own the narrative

The highly-expected initial public offering of your firm has taken a nosedive in terms of valuation. Your CEO, whose antics have already garnered way too many unflattering news stories, has been unceremoniously pushed out. Now the viability of the entire market in which your firm is operating is being questioned. Who’s ready to put out […]

LeadMD sales and marketing alignment

LeadMD develops Sales and Marketing Alignment Index based on first-party research

Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and offer ideas for improvement. The report, which was released on Monday, is based on […]

Arthur W. Page Society CCOs Commtech

CCO group Page studies the evolution of ‘commtech’ and the quest to shape corporate culture

After undertaking the deepest and most global research into the perspectives and actions of the world’s leading chief communications officers, an association known as Page is preparing to build upon its findings with a microsite, case studies and courses to learn how to act on them. Originally known as the Arthur W. Page Society, New […]

B2B chief communications officer

Editor’s Note: The B2B chief communications officer’s challenges are like no one else’s

When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should probably be more careful about making such jokes, given what I’ve […]

Think Do Say: How to seize attention and build trust in a busy, busy world.

How trust became a premium product (with an extremely short shelf life)

Not only is the customer completely exhausted from not knowing where to look, they’re absolutely fried trying to figure out whether the people and brands worthy of winning their time are also worthy of winning their budget. With so many options to choose from, distributed through so many new methods of delivery, supporting so many […]

IBM CHRO

IBM’s CHRO demonstrates how to position yourself as the voice of HR transformation

This article originally appeared in our bi-weekly newsletter, the B2B Briefing. Sign up using the fields to the right of this page to get this kind of content before anyone else.  It’s not like IBM has a shortage of experts to talk about technology and its impact on the workforce, so the choice of Diane […]

Pearl Collings Contently

Contently’s new CEO Pearl Collings: ‘There’s  room to move in any which way’

Contently’s new CEO Pearl Collings is focusing on moving the firm from break-even to full profitability by deepening its strengths in core subject areas, growing its services business and network of freelancers. Collings, who formerly served as the chief business and sales officer at Time Inc., was formally announced as CEO of Contently last week. […]

Torii CEO reflects on the changing relationships between SaaS users and IT teams

Businesses continue to embrace cloud computing, which has altered enterprise IT as we know it. The benefits for businesses are obvious. Companies can now use powerful solutions at more accessible rates and without the lengthy deployment times of conventional enterprise software. Four out of five enterprises have already moved at least a quarter of their […]

Vena CFO roles

Today’s CFO roles, tools and priorities: The more things change . . .

Finance customers across business units see a significant need for finance to step up and influence departmental and business-wide strategic plans. Although gains have been made, particularly among top performing organizations, the centralization and distribution of financial and nonfinancial data is still not happening as effectively and efficiently as it might. In theory, these observations […]