It’s been a long journey, but CMOs have finally earned their seat at the table and an expanded mandate that includes data and insights, customer experience, culture, corporate reputation and new technologies. As a result, the Chief Marketing Officer has become one of the most influential roles in an organization. However, new digital platforms have […]
Not long ago, Alison Biggan saw a post on Twitter marking the tenth anniversary of the 2008 financial crisis and the collapse of Lehman Brothers. The tweet pointed out how, as digital as the world already was at that time, Snapchat, the iPad, and Instagram still hadn’t emerged. Instead of marveling at all the innovation […]
Long before she became my wife, I was sitting on a plane when I decided to make a grand gesture to a beautiful girl I barely knew. On the seatback in front of me was a device — I think it was called a SkyPhone — which I could use by swiping my credit card, […]
When we think we are using our mind to actively form or connect an idea. But there is more to the word think. Thinking is also an approach, a possibility, a deliberation, an opinion, or an attitude. It can even be a belief or a conclusion. Let’s first contemplate the act of thinking. Thinking can happen in parallel. […]
A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]
Trevor Poplar is the Managing Director and Co-Founder of Fifty Thousand Foot Inc., a website that facilitates a link between independent consultants, consulting firms and businesses who want to work with each other. 50000Foot.com’s goal is supporting independent consultants in different stages of their career, be it a professional who has decided to go independent, […]
Beth Comstock was a keynote speaker at INBOUND2018 this week, Hubspot’s annual conference in Boston. Comstock is the former vice chair and Chief Marketing and Commercial Officer of GE. She’s best known as the person behind some of GE’s biggest innovations in the last decade, like Hulu. Her first book is called Imagine it Forward (due out Sept 18), […]
Eric Gilboord has worked with hundreds of small and medium-sized business owners for nearly a quarter century. He is a management consultant, speaker, and has written hundreds of articles, seen in national newspapers and magazines. He worked in ad agencies for nearly two decades, until he began a marketing consulting firm Soho Marketing in 1994. […]
Suzen Fromstein is a marketing content creator and speechwriter. In her book, Suits and Ladders: Ten Proven Ways to Keep Your Job Safe, she interviewed 102 mid-to-senior level managers (51 men and 51 women) and consolidated their wisdom into one informative, entertaining survival guide. Her second book was Inform, Influence and Entertain Like a Pro: […]
Winning is a mindset. As the leader of a company focused on nothing else but winning bids and RFP competitions, it amazes me how much effort teams put into expressing dissatisfaction about the process, the expectations or the ‘stupidity’ of the buyers. We only have so much energy, creativity and prefrontal cortex processing time available […]
When you want to run better meetings, two of the most useful questions you can ask are: “Do we need a meeting?” “Is this the right kind of meeting to achieve what we need?” The answer to the first question depends on your team and culture. (Not clear enough? Check out this and this). To […]
Nadav Kidron serves as Chief Executive Officer of Oramed Pharmaceuticals, which he co-founded in 2006. Their orally-taken insulin is game-changing technology that could revolutionize the way millions people with diabetes administer their medication. Kidron has led everything from establishing the company, to seeking capital, to recruiting top talent from the business, financial, technical and strategic spheres. […]
Watching two heavyweights in the Canadian startup sector wage war in the media should not go unnoticed, as there are major implications for the sector in general, especially in a newly uncertain and volatile provincial political environment. On one side is a MaRS-led contingent that is startup-focused, largely apolitical, (despite promoting a we’re- not-Trump-based new […]
Do we peak at the same time? Or do we each have our own rhythms? There’s been a lot of attention recently about how 4am is now the most productive hour of the day for lots of CEOs. Research shows that we actually complete the most tasks around 11am (adjusted for different time zones). Why […]
I remember having lunch several years ago with a senior marketing executive from a very large enterprise software company that would be completely unknown to the average person. This was not a hiring meeting, but we got talking about other companies and I dropped the name of another large firm, which was one of my […]
A team’s major efforts into developing a new go-to-market strategy seems almost pointless as news comes from above that the company is about to be scooped up in an MBA. The launch of a game-changing new product is overshadowed by a sudden slump in the economy. An eruption of negative social media comments over a […]
The rise of today’s fastest-growing global brands would have seemed improbable, perhaps even impossible, to anyone following the Fortune 500 just 15 years ago. Virtually overnight, Facebook and Amazon invaded and conquered established industries with a small fraction of the resources once deemed essential for survival. What’s the secret to their success? The answer lies […]
Roope Heinilä is the Co-Founder and CEO of Smarp, an employee communication SaaS provider based in Helsinki, Finland. Smarp’s core business is in enabling organizations to harness the power of their workforce on social media. The company’s products and services allow its clients to leverage the collective power of their team members’ personal networks for […]
By now the experience Tim Kobe brought to life is familiar to anyone who has visited a major mall in search of a Mac or iPhone: the long tables with devices set up like artworks in an exhibit, the walls framed with screens and a long counter at the back with “Geniuses” ready to help. […]
As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where you get some of your best ideas! Yes, it’s summer, and that means you are supposed to relax. […]
