Randy Frisch Uberflip Conex 2019

Uberflip CMO Randy Frisch talks app marketplace, B2B marketing survey results and ‘F#ck Content Marketing’

Uberflip this week will use its Conex customer event to officially launch an app marketplace where B2B marketers can find software that works with its platform for designing and managing content experiences, according to its CMO. The Toronto-based company — whose customers include MongoDB, LeanData and Snowflake — already has about a dozen apps available […]

The link between an employee activism strategy, crisis response and business continuity

Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as 40% of your workers might be activists. Employers, who can no longer control their workers’ […]

CTOs and CIOs

The difference between IT and technology leaders, and the alliances they can build

People can come to Robert Osborn for two very different, but very complementary, areas of expertise. As the federal CTO for ServiceNow, Osborn spends part of his time talking to public sector organizations about some of the ways they might be able to transform the citizen experience and the processes within government by making use […]

Balanced Accountability Hernani Alves

3Ps to maximizing performance and achieving balanced accountability to win hearts

Effective leadership starts with leading yourself. If you want the best team possible, you must be ready to hold yourself accountable ahead of your staff. What does accountability have to do with leadership? Everything. I’ve supervised all kinds of people, from 16-year-old students to high-performing executives, and the most successful employees always share a positive […]

Charles Long Centerline Digital

Centerline Digital CEO refutes the ‘B2B and B2C marketing is blurring’ hypothesis

To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder of Centerline Digital, Charles Long said he’s familiar with an increasingly […]

Tim Berners-Lee Inrupt B2B

Tim Berners-Lee’s memories of creating the Web involve at least three classic B2B scenarios

Today he’s lionized for making the World Wide Web possible. He remains committed to openness and empowering everyday Internet users. He recently embarked on a new professional journey as a startup CTO. But long before all that, Tim Berners-Lee was just like a lot of other B2B professionals, just trying to have his idea get […]

Box CIO Paul Chapman

Box CIO Paul Chapman opens up about the evolution of IT, working with line of business execs and more

By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]

CDO Club

The man who founded CDO Club is ready to scale his community of digital leaders

David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincing rebuttal to their arguments. CDO Club, which started primarily on LinkedIn back in 2011, has not only grown into an information-rich web […]

Egon Zehnder CDOs

CDOs may see themselves as future CEOs, but Egon Zehnder research shows some big obstacles first

Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current title and three-quarters don’t feel their organization is prepared for digital transformation. The global executive search firm recently released CDO Decoded: The […]

Chief digital officers

Editor’s Note: Why chief digital officers shouldn’t be so easily dismissed

As a research vice-president at Gartner Inc., Chris Howard has a lot of experience providing insight and guidance to all kinds of executive leaders, particularly CIOs. On a recent trip to Germany, however, he found himself having a conversation with a manufacturing firm where one of the key stakeholders was a chief digital officer — […]

Mark Bowden body language B2B

Body language expert Mark Bowden is teaching B2B leaders one simple gesture to build trust

“The company made $5 million last year,” Mark Bowden says, “and I’m really happy about that.” This would be pretty good news in a variety of business contexts, but Bowden is absolutely certain that the hundreds of IT leaders watching him don’t believe him at all. Speaking at research firm Gartner Inc.’s IT Symposium/Xpo in […]

Alicia Tillman SAP CMO C2

SAP CMO Alicia Tillman on partnering with Karlie Kloss, the promise of Instagram and messaging a wider audience

Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]