David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincing rebuttal to their arguments. CDO Club, which started primarily on LinkedIn back in 2011, has not only grown into an information-rich web […]
Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current title and three-quarters don’t feel their organization is prepared for digital transformation. The global executive search firm recently released CDO Decoded: The […]
As a research vice-president at Gartner Inc., Chris Howard has a lot of experience providing insight and guidance to all kinds of executive leaders, particularly CIOs. On a recent trip to Germany, however, he found himself having a conversation with a manufacturing firm where one of the key stakeholders was a chief digital officer — […]
“The company made $5 million last year,” Mark Bowden says, “and I’m really happy about that.” This would be pretty good news in a variety of business contexts, but Bowden is absolutely certain that the hundreds of IT leaders watching him don’t believe him at all. Speaking at research firm Gartner Inc.’s IT Symposium/Xpo in […]
Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]
Life is a game, but most of us don’t see the rules of the game that we’ve been conditioned to play. At work, you may recognize that the objective is to be the CEO and make the most money, and you can make moves toward that objective. You can do that in your personal life […]
Mikkel Svane has reached the kind of success that means he had no issues sharing the stage at Collision 2019 in Toronto on Thursday with another CEO — especially since it was a CEO who would now be reporting into him. A session that was originally designed to be a fireside chat with the CEO […]
Karen Walker might have momentarily wished she’d joined one of the hundreds of startups exhibiting at and attending Collision 2019 this week when she first joined Cisco as its marketing leader. In a keynote speech to other marketers, entrepreneurs and technology professionals at the opening day of Collision on Tuesday, the networking giant’s CMO described the […]
As you can imagine, stand-up comedy can make you a better presenter. After all, it’s one of the hardest forms of public speaking you’ll ever do (aside from effectively teaching second graders), which means if you can do okay in stand-up, all other types of business presentations will seem easier. But stand-up comedy can also […]
Jon Snow may be constantly working his way to occupy the Iron Throne, but the season finale of Game of Thrones this Sunday may have the opposite effect on the productivity of more than 27 million employees, according to a research project produced by the Workforce Institute at Kronos. Based in Lowell, Mass., the Workforce […]
SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]
I got the text around 6:30 p.m., while I was still holed up in my hotel room trying to finish a story: Michael Dell had unexpectedly shown up at the party I was supposed to be attending, and if I ran I might have a chance to talk with him in person. Unfortunately, some deadlines […]
Like any good marketer, Allison Dew kept her closing remarks at Dell Technologies World on Wednesday simple, succinct and unforgettable: “Don’t be a phone ‘ho.” Yes, you read that correctly. Dew, the enterprise tech giant’s CMO, drew huge laughs by echoing her fellow panelist in a conference session — musician and entrepreneur Wil.I.AM — who […]
Ryan Bonnici may have grown his team considerably over the past year and a half, but the name of the company he’s working for has gotten a lot shorter. The CMO of G2, (formerly G2 Crowd) took part in a fireside chat in Toronto late last week as part of the Growth Marketing Conference, where […]
The story Don Scheibenreif tells is such a great example of B2B marketing and IT working together it almost sounds like a fable. It was a story about a company whose web site, according to the distinguished research vice-president in the customer experience group at research firm Gartner Inc., had been managed by one of […]
Most B2B executives obsess over how to make their employees more productive. Ashok Krish of Tata Consultancy Services (TCS), on the other hand, tries to calculate what he calls “pain minutes” — the time employees spend frustrated with tools and processes that force them to work more than is necessary. Based at the firm’s head […]
As any entrepreneur will tell you, running a business for almost a decade pushes you to embrace major strategic shifts, particularly as the business enters new stages of growth. As CEO of Ratehub.ca, that’s been true of my experience – scaling our business over the last decade has led us to think differently and to […]
Last time we looked at why marketing needs to pull the employee journey into the customer journey mapping process, and this week I’d like to wind that back to one other miserable process that could use a bit of marketing help. That’s right, it’s the candidate experience. If you have looked for a job any time […]
Preparing properly is the key to a successful negotiation for all entrepreneurs and business leaders. It is essential to view this time as an opportunity to broaden your perspective and to imagine what your negotiation partners are thinking as they prepare to meet with you. This is not easy. A pre-negotiation analysis requires being able […]
Steve Stone admits he’s still trying to figure out exactly what it means to be CIO in residence at Mulesoft. “I think that means you get the title but none of the benefits or pay,” he joked to an audience of his peers at CIO Peer Forum, an annual gathering of IT leaders in Toronto […]
