Last time we looked at why marketing needs to pull the employee journey into the customer journey mapping process, and this week I’d like to wind that back to one other miserable process that could use a bit of marketing help. That’s right, it’s the candidate experience. If you have looked for a job any time […]
Preparing properly is the key to a successful negotiation for all entrepreneurs and business leaders. It is essential to view this time as an opportunity to broaden your perspective and to imagine what your negotiation partners are thinking as they prepare to meet with you. This is not easy. A pre-negotiation analysis requires being able […]
Steve Stone admits he’s still trying to figure out exactly what it means to be CIO in residence at Mulesoft. “I think that means you get the title but none of the benefits or pay,” he joked to an audience of his peers at CIO Peer Forum, an annual gathering of IT leaders in Toronto […]
Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here […]
It was the analyst prediction that sent shock waves through IT departments around the world: Gartner said that by 2017, CMOs would spend more on technology than CIOs — suggesting the latter’s role would be diminished, if not usurped entirely. Two years after that due date has passed, it’s pretty safe to say the CIO […]
Was Henry Ford the world’s first Chief Product Officer? The assembly line he created at Ford Motor Company, which reduced the time it took to build a car from more than 12 hours to two hours and 30 minutes, was a radical shift from American manufacturing practices of the early 1920s. For the first time, […]
Although he immediately apologized for being five minutes late to our call, Neal Gottsacker had a good excuse: he was finishing up the kind of conversation that’s critically important between a chief product officer and their counterparts in marketing. “I was just meeting with our CMO. We just spent the last five minutes talking about […]
Want to see a room full of marketers roll their eyes? Speak the words, “employer brand” and stand back. You might as well be lecturing teenagers about condoms. I know this because I’m good at embarrassing teenagers and I was that eye-rolling marketer seconded to an employer branding project about ten years ago. Now there […]
A digital marketing innovator for a quarter century, Philip Smolin is an industry expert on data and analytics, programmatic media buying, audience targeting, and the emerging business models redefining marketing. As Chief Strategy Officer of Amobee, Smolin is responsible for driving their global strategy and key growth initiatives that integrate data, analytics and programmatic activation, […]
I wasn’t all that shocked when the co-founders of Instagram resigned last Fall — it’s rare to see entrepreneurs stay on very long after being acquired by a giant like Facebook — but my eyebrows raised when I saw who was replacing them. Even if the name Adam Mosseri means nothing to you, his job […]
Margaret knew it was going to be a bad day when she arrived at work to find half her team out for a smoke in the parking lot at 9:15 (including a number of non-smokers) and the other half queued up outside her office looking worried. It seems a new timekeeping system was launched that […]
Markus Mikola is the founder and CEO of ContractZen Ltd, launched in 2014. ContractZen is an easy to use cloud service with a unique and powerful set of tools, including contract management, virtual data room, and eSignatures, to speed up operations, minimize risks and maximize company value in due diligence situations. Prior to ContractZen, he […]
Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved looking into areas […]
Most successful companies are not category creators – even though they may look like that to folks that come from large companies. Startups should be very, very wary of advice they get around this. I recently had two startups come to me talking about their attempts “category creation,” for example, when what they were really […]
Chief revenue officers may have all the career experience they need to hire a sales manager, but judging the skills of a software developer may be a bit of a stretch. Of course, most CROs probably don’t oversee teams of programmers today, but the increasingly data-driven nature of sales means they could be pulled into […]
Gil Dudkiewicz is the Co-Founder and CEO of StartApp, which he founded in 2010. StartApp’s goal is to connect partners with consumers in ways that benefit the partner and the consumer, through mobile data insights, helping partners understand what today’s mobile user is really like – where they spend their time in the mobile space, […]
Paddy Cosgrave has heard his conference referred to as the “Davos of tech” before, but the CEO of Collision says there are at least two things that differentiate it from the World Economic Forum. “We’re not in the Swiss Alps — and poor people are welcome at our event,” Cosgrave joked to the audience at […]
I’ve rarely been a B2B buyer, and I’ve never been a B2B salesperson, but I have spent most of my life being witness to those trying — and usually failing — to make a B2B sale. As an editor, it has often been part of my role to tag along with salespeople at the various […]
Here’s the problem with an annual list like B2B News Network‘s B2B Pros to Watch: we could justifiably run many of the same people we celebrated in 2018 — Anne Handley, Jay Baer, Lee Odden and so on — every single year. Of course, that wouldn’t be very interesting, and it would do a disservice […]
The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
