martech solutions

Instead of trying to keep up with martech solutions, CMOs should . . .

There are more than 5,000 martech solutions available today, a nearly 40% increase in just a year (Chief Marketing Technologist Blog). Tomorrow, there will be more. The next day, more. For many chief marketing officers and CEOs alike, this constantly growing landscape can leave many feeling like they are behind, like they are missing out […]

innovation

Editor’s Note: There’s only one way to overcome innovation fatigue

I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]

NetApp

NetApp EVP offers an inside look at how a sales shift contributed to the storage firm’s turnaround

For Henri Richard, starting his job at NetApp during the enterprise storage technology firm’s annual sales kickoff was something of a double-edged sword. “It was my first exposure to the company, and on the one hand, it gave me a really good feel for the organization at large,” he told B2B News Network in a […]

Rodney Bergman

Inside The Mind Of . . . Rodney Bergman

Rodney Bergman is Celestica’s senior vice-president, Global Business Services. Prior to joining Celestica in 2014, Rodney was with Accenture as a Managing Director/Partner at the company’s Toronto practice. Over the course of his 20-plus year career at Accenture, Rodney designed and implemented global programs for customers in the technology, healthcare, resources and consumer industries, in […]

Johnathan Grzybowski

Inside The Mind Of . . . Johnathan Grzybowski

Johnathan Grzybowski is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. Grzybowski took his experience from working at Apple to launch a digital design and marketing agency called Waterfront Media in 2015. The organization serviced medium size businesses, nonprofits, and universities. After recognizing a need for more community-conscious businesses, […]

David Billson

Inside The Mind Of… David Billson

CEO of rTraction Canada, David Billson has deployed Internet-related solutions and technologies to enhance efficiencies for businesses of all sizes. Throughout his career, he has managed all aspects of the software development lifecycle, from requirements analysis to software production, to quality assurance. He explains that early on he quickly fell into roles where he was […]

digital inclusion

CMO Sunday: Digital Inclusion

It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month. Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit. “The digital age creates opportunities for people to participate in society, the economy and civic life in new […]

fast companies

Editor’s Note: Even fast companies finish last unless they pursue the hardest transformation of all

The words and the image were everywhere, and every time I saw them I tried not to roll my eyes. I was at a conference for HR professionals, and the main graphic across every banner and program guide showed a human hand about to join with that of — wait for it — a robot. […]

don tapscott

Inside the Mind Of… Don Tapscott

Don Tapscott is the CEO of Tapscott Group, a company that focuses on business strategy in a technologically evolving market. He is also the Vice Chair of Spencer Trask Collaborative Innovations, which invests in emerging companies in communications, information technology, and life sciences. Don has written several books including Paradigm Shift (1992), The Digital Economy […]

SiriusDecisions

SiriusDecisions to launch research study and annual summit for Canadian B2B organizations

SiriusDecisions is conducting a research study exploring some of the biggest challenges within B2B organizations, the results of which will kick off its first-ever Canadian conference in March. The firm’s 2018 Canadian B2B Sales, Marketing and Product Management Study will be highlighted at SiriusDecisions 2018 Summit Canada, a day-long gathering with keynotes from Export Development Canada, […]

WCT

Women in technology report shows major work needed around flexibility, resources and measurement

She was having a tough time at home. It had gotten so bad she hasn’t slept well in nearly a month. At work, though, no one noticed — or cared. While the headlines are filled with stories of sexual harassment and other inappropriate behavior, a new report from Women In Communications & Technology (WCT) suggests […]

leadership transition

The Power of Marketing During a Leadership Transition

If you have been recently named as your organization’s new CEO or Managing Partner, it’s very likely that you have a great many priorities on your plate. To name just a few, you’re mastering day-to-day operations, boosting staff morale, assessing your service mix, and responding to marketplace changes. You might even be tasked with turning […]

Lena Elkins

Inside The Mind Of . . . Lena Elkins

Lena Elkins is a business and marketing coach, international speaker, and a member of the Forbes Coaches Council. Specializing in magnetic digital marketing, copywriting, sales funnels, and strong money mindset, Lena takes a straight-forward approach to breaking through major barriers, and reaching accelerated success for her clients. Lena has been featured in more than 100 […]

C-suite

State of the C-suite: How executive career paths became so difficult to maneuver

When the World Economic Forum convened in Davos earlier this week, many observers noted a welcome change in the leadership among its key organizers. For the first time in its long history, the seven co-chairs of the annual gathering of politicians, CEOs and other senior executives were all women, representing an equally diverse cross-section of […]

CMO Sunday

CMO Sunday

Since January is our “Leadership Issue” I thought I would start this newest weekly feature with a trending leadership hashtag. #MLKDay Today, we commemorate my father’s 89th birthday. Beyond sharing #MLK quotes, I pray that our global community, from educators to politicians to artists to law enforcement, will truly hear his voice, follow his teachings […]