Whether in marketing or management, we are always looking for ways to simplify and streamline business processes to save time and money. There are multiple tools at our disposable but one rises above as the best all-purpose tool for automating all aspects of your firm’s online life..and it’s entirely free and requires no experience. What […]
The social media platform LinkedIn is more than another social media outlet; it is a way for B2B companies to uniquely engage with other businesses in their industry in a professional setting, making it easier to make connections that lead to increased web traffic, leads and quality relationships. What can you learn from inspiring examples of B2B […]
Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So […]
A virtual pin board full of images may not sound like the most innovative tool for marketing, but integrating the social media site Pinterest into your ecommerce marketing strategy can help to build your business and showcase your knowledge of the industry to your clients. Just consider the numbers: Pinterest currently connects 70 million users […]
Your app has been developed and released, and the champagne has been popped. But why are your download numbers so low? Reaching out to users to get your app can be tricky, but if app acquisition is treated as an aspect of your digital marketing campaign, it can be easier than you think. Just as […]
In this globally-connected marketplace, it is important to find tools to help your company stay organized and connected, and apps are ideal tools due to their accessibility and rapidly evolving innovation. In a recent article in The Guardian on the top apps for boosting business productivity, the author notes that “apps for smartphones and tablets are playing […]
Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]
Google-owned YouTube, with over 6 billion hours of video watched in a month and 100 hours of video uploaded every minute, has recently announced plans to offer a paid, ad-free version of its site to users. But the question is, how will consumers react, and how will these changes affect the advertising industry as a […]
Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]
