Author: Anna Ruth Williams

After a long story that’s best told over a beer, Anna Ruth woke up one morning in 2012 and decided to start her own tech PR agency. With just an old laptop, a small family loan and a vision to chart the future of PR, it was game on. Her first employee was her dog, but that quickly turned into more than two dozen humans, and ARPR rose to become the 2016 Technology Agency of the Year, a PR News’ TOP Place to Work and one of the top 30 largest tech PR firms in the country (O’Dwyers).

Press coverage: Your B2B sales team’s secret weapon

Latest B2B News, Publicity and PR, Top News November 25, 2019November 24, 2019 Anna Ruth Williams

Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63% to 53%. In today’s Third Industrial Revolution, nearly every industry is becoming increasingly competitive, entirely new categories are being created to solve emerging problems, and the marketplace is getting more cluttered with promotional materials. Simply put, the […]