The opening scene helps the viewer quickly answer a list of basic questions that give context for the story about to unfold. Where are the characters? Who are they, and should the viewer love them or hate them? Is the story going to be sad or scary or funny? Think of the opening scene in […]
Author: April Dunford
April Dunford is a positioning consultant, entrepreneur, board member, angel investor and advisor. Her expertise is built on 25 years as an executive in a series of 7 successful technology startups and 3 global tech giants. She has launched 16 products as an executive. April is an international keynote speaker on the topics of Positioning, Market Strategy and New Product Introduction.
The truth about all the self-described ‘category creators’ in tech
Most successful companies are not category creators – even though they may look like that to folks that come from large companies. Startups should be very, very wary of advice they get around this. I recently had two startups come to me talking about their attempts “category creation,” for example, when what they were really […]