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Author: Deb Gabor

Deb Gabor is the author of Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything. She is the founder of Sol Marketing which has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.
segmentation

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

B2B Marketing News, B2B Reads, Latest B2B News, Top News March 6, 2017November 23, 2017 Deb Gabor

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is the key to business success. […]

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