The shift to digital business is happening. Fast. As companies embrace this shift, the focus of business strategy moves to extracting the maximum insight from customer data stores; insight into customer needs, and likely future behavior. This also means that businesses will need to gather more data, at increasingly granular levels to supplement what the […]
Author: Geoff Webb
Geoff Webb is vice-president of product marketing at PROS, a Houston, Tex.-based firm that enables companies to sell smarter in the digital economy with AI.