It’s been a long journey, but CMOs have finally earned their seat at the table and an expanded mandate that includes data and insights, customer experience, culture, corporate reputation and new technologies. As a result, the Chief Marketing Officer has become one of the most influential roles in an organization. However, new digital platforms have […]
Author: Jeff Roman
Jeff Roman is Senior Vice President at APEX Public Relations in Toronto. The CMO Lab project is a joint initiative with APEX Public Relations, ruckus Digital and Maru/Blue.