Dana DiTomaso is a partner at Kick Point, a digital marketing agency based in Edmonton, Alberta that offers a range of services from analytics to brand strategy and social media solutions. Founded in 2012, the enterprise has achieved a balance of growth and work-life, according to DiTomaso. Balanced Growth “For Kick Point, it’s been enormously […]
Drs. Mishra and Modi want businesses to see the importance of being socially responsible and to understand the benefits of CSR. Marketing, their research shows, is key to how others perceive your corporate social responsibility (CSR) efforts. Building stakeholder awareness and evidence-based marketing are among the tips from a recent study that points to the […]
The mission: Uncover information on how B2B firms watch or listen to the competition. The brief: How are B2B managers monitoring competitors and what tools are they using? Do firms have staff dedicated to this task? Learn about the intelligence gathered. The tools of the trade: As CBS MoneyWatch noted in 2012, “The fancy phrase […]
Many B2B companies are partnering with similar companies in their industry. But when would it be smarter to acquire that company instead of partnering with them? When is it smart to sell? B2B executives who have experienced both sides of the company coin of acquiring and being acquired share their insights. Acquiring Partners and Rivals […]
Online advertising can be challenging enough for any startup or small business. Now that mobile penetration is gaining momentum around the world, mobile advertising is now a hot trend that won’t fade away anytime soon. But how can your mobile ad campaign reach your customers in a seamless engaging way? Mobile Marketer’s list of “the […]
